Digital marketing, the buzzword in the marketing world, has become the focus of heated discussions. Both industry experts and the general public are praising this amazing strategy to lead the development of the world's business. Universities are setting up digital marketing courses as a way to lead the way to the future. And the demand for learning digital marketing is surging like a spring tide.
We've been immersed in the ocean of digital marketing for more than a decade, so let's work together to create a beginner's guide to digital marketing. We'll reveal what digital marketing really is all about, and how it works in practice. We'll take a closer look at the various digital marketing channels, examine the various types of digital marketing strategies, and show you classic examples of how they work together in their digital marketing strategies. Our goal is to help you understand the depths of digital marketing and provide you with the knowledge and resources you need to build your digital marketing skills. If you're new to digital marketing and you're struggling to find an easy-to-understand yet comprehensive definition of digital marketing, you'll find the answer in this guide.
Digital marketing is a form of marketing that promotes and sells products or services on the internet. It's the process of reaching your target audience using different marketing channels like search engines, social networks, and email.
With digital marketing, you can find people who are interested in your products, engage with them, and build trust with your brand.
There are many types of digital marketing, the most important being marketing, search engine optimization, content marketing, PPC advertising, social marketing, email marketing, marketing, and affiliate marketing.
The way digital marketing works is simple.
First, you need to develop your digital marketing goals, which are what you hope to achieve with digital marketing. Some common examples are: increasing brand awareness, increasing sales, or growing your community.
Then you need to decide which onesMarketing channelscan help you achieve your goals. For example, if your goal is to increase sales, running paid campaigns on and Tencent Ads is a great place to start.
To make the whole process more manageable, you can create a plan that specifies how much money you'll spendDefine your target audience, define your performance metrics, and other information that helps you control your processes.
That's what a digital marketing campaign is all about. If it's confusing right now, don't worry, there's a more at the end of this articleDetailed examples of how to create a successful digital marketing campaign.
Before you create your first digital marketing campaign, you need to understand the different marketing channels and how they work.
There are many channels for digital marketing, which fall into two broad categories.
Online marketing channels and offline marketing channels.
The main difference between the two is that the marketing channel is entirely internet-based, while the offline marketing channel is related to digital devices that are not necessarily connected to the internet.
*Marketing. Search engine optimization.
Pay-per-click (PPC) advertising.
Content marketing. Email marketing.
Social** marketing.
Affiliate marketing. Inbound marketing.
Mobile marketing. *Marketing.
** All digital marketing campaignsfocus. It's a very powerful channel in its own right, but it's also a medium through which most other marketing campaigns are executed.
Your ** should best represent your brand, products, and services. It should be fast, mobile-friendly, and easy to use.
Once you have one, the next step is to come up with a digital marketing strategy to promote yours and content with the goal of getting more traffic and customers.
Search engine optimization. seo
Search engine optimization. It's the process of optimizing yours for search engines.
The main goal of SEO is to help ** rank higher in search results and get it from search enginesOrganic traffic.
SEO has many sub-processes. The main ones are:
Technical Search Engine Optimization
On-page SEO
Off-page SEO
Pay-per-clickppc) advertising
PPC advertising enables you to reach internet users across multiple networks through paid advertising.
PPC campaigns can segment users based on their demographics (age, gender, etc.) or even their specific interests or location.
Every time someone clicks on your ad, you'll pay the provider (hence the pay-per-click term).
PPC campaigns and SEO make up the so-calledSearch engine marketing（sem)。
Content marketing. It's about the content. The digital world contains a large number of different forms of content, such as text, images, audio, and **.
The goal of a content marketing campaign is to reach potential customers through the use of content.
Content is often published on ** and then promoted through social**, email marketing, SEO, and even PPC campaigns.
Despite the increasing use of social networks, email marketing remains one of the most effective digital marketing channels.
Many people confuse email marketing with the hundreds of spam emails we receive every day, but that's not what email marketing is all about.
Email marketing. It's a medium to get in touch with your potential customers or people who are interested in your brand, which means those people want to hear from you without you hijacking their inbox.
In fact, manySuccessful businessAnd marketers use all the other digital marketing channels to add leads to their email lists, and then through email marketing, they create many funnels to convert those leads into customers.
Social marketing is about reaching people in various social networks through content marketing campaigns (posts), paid advertising, or both.
The main goal of a social marketing campaign is brand awareness and building social trust, but as you dive deeper into social marketing, you can use it to acquire leads or even serve as a direct sales channel.
Affiliate marketing. is one of the oldest forms of marketing and has grown significantly with the rise of internet usage.
Basically, with affiliate marketing, you can promote other people's products and you will earn a commission every time you make a sale or introduce a lead.
Many well-known companies have affiliate programs that pay a monthly fee to sell their products**.
When designing your digital marketing strategy, you should use affiliate marketing as a way to get people involved with your brand and sell your products for a commission.
In other words, when you have a product or service that you want to promote, you should consider building an affiliate program where people can sign up and find resources and materials that they can use to promote your product on the internet.
They will receive commissions as a reward, but you have a lot more benefits as a provider.
Not only can your affiliate drive more sales, but they can also be the best representation of your brand and positively influence others to buy or connect with your company.
Inbound marketing. is another fancy term that refers to how various digital marketing channels can be used to reach new customers primarily through the content creation process, and how to "push" them through the funnel until they convert.
The main elements of inbound marketing are content, attention, engagement, trust, and satisfaction.
All of these elements have one goal: to help businesses connect with potential customers and create a two-way communication channel with them, which leads to more sales.
All digital marketing channels have similar sales funnels. In many cases, the difference lies in the terminology used to describe each stage of the funnel. In general,Digital sales funnelsThere are 3 main goals: to get people to know about your brand, to get them to engage with your brand (through your ** or app), and to get them to convert.Mobile marketing refers to the process of engaging customers in different mobile app stores.
These app stores have thousands of apps and millions of users every day. With mobile marketing, you can promote your apps through paid advertising or other means (cross-app promotion, etc.) to get more users to see and install them.
Note:Mobile marketing is not the same as having a mobile-friendly version.
It is necessary and necessary to make your mobile friendly, otherwise yours will not show up in searches for mobile devices.
Mobile marketing is about creating an app and making it available to users in the app store.
*Marketing is a relatively new thing, but lately it's become so popular that you simply can't ignore it.
The best way to take advantage of them is to integrate them into your SEO, content marketing, and social marketing campaigns.
Running a standalone campaign can be costly and doesn't always generate a positive return on investment, but when used as part of other campaigns, the ROI is reasonable.
TV marketing. SMS marketing.
Radio station marketing.
Billboard marketing.
The above-mentioned channels are the most important components of digital marketing. These are channels that can be performed (and therefore become) through the internet, and in many cases you need to use them to have a strong ** image.
The offline digital marketing channels described below are still in use, but they are not suitable for all companies. For example, small businesses don't have the funds to advertise on TV or electronic billboards.
TV marketing is not dying, on the contrary, it is a marketing channel that will be boosted in the coming years.
Currently, TV advertising is not 100% targeted. Marketers can only make assumptions based on the statistics they get from a small number of people.
The adoption of IPTV will dramatically change that. Marketers will be able to target audiences based on many factors and make more informed decisions about what content to produce.
SMS marketing is still an option, though not the most powerful, to get in touch with potential customers.
There are now better options, such as pushing ad messages on the web and mobile devices.
Radio station marketing is another tool you can use, but it's not as effective as other methods. The main problem with broadcast marketing is that you don't know exactly what your return on investment is.
When you pay for a radio ad, you can only assume the number of people who listen to a particular radio station based on the number of listeners to that ad.
Still, radio marketing is good for local businesses and small communities not affected by the social craze.
Billboard marketing is considered a part of digital marketing. Electronic billboards are available in many public venues, and it's another, more traditional channel in your digital marketing arsenal. The offline digital marketing channels described above are still in use, but they are not suitable for all companies. For example, small businesses don't have the funds to advertise on TV or electronic billboards. TV marketing is not dying, on the contrary, it is a marketing channel that will be boosted in the coming years. Currently, TV advertising is not 100% targeted. Marketers can only make assumptions based on the statistics they get from a small number of people. The adoption of IPTV will dramatically change that. Marketers will be able to target audiences based on many factors and make more informed decisions about what content to produce.
SMS marketing is still an option, though not the most powerful, to get in touch with potential customers. There are now better options, such as pushing ad messages on the web and mobile devices. Radio station marketing is another tool you can use, but it's not as effective as other methods. The main problem with broadcast marketing is that you don't know exactly what your return on investment is. When you pay for a radio ad, you can only assume the number of people who listen to a particular radio station based on the number of listeners to that ad. Still, radio marketing is good for local businesses and small communities not affected by the social craze.
Billboard marketing is considered a part of digital marketing. Electronic billboards are available in many public venues, and it's another, more traditional channel in your digital marketing arsenal. These billboards can be used to showcase your products or services and attract the attention of passers-by. They usually have a high-resolution display screen that can *** and images to make your ads more appealing. In addition, billboard marketing can also help you build brand awareness, increase brand recognition, and attract potential customers.
Overall, digital marketing channels are diverse, and each of them has different advantages and scope of application. When choosing the best marketing channel for you, consider factors such as your target audience, budget, the characteristics of your product or service, and your marketing goals. At the same time, it is also very important to constantly explore and experiment with new digital marketing channels and strategies, as the digital marketing landscape is constantly evolving and changing.