On December 14, Honor officially announced the establishment of a strategic partnership with Porschedesign, a high-end lifestyle brand. Honor and Porsche Design combine excellent functional design with cutting-edge technology to create innovative and avant-garde high-end products, and the first model launched by the two parties will be officially unveiled in January next year.
As a global technology brand, HONOR has been committed to R&D investment and technological innovation to promote the development of the smart terminal industry. Committed to becoming a global iconic technology brand that builds an all-scenario, omni-channel, and all-population service, HONOR takes innovation, quality, and service as the three strategic control points, adheres to continuous investment in R&D and forward-looking technologies, and brings innovative smart devices to consumers around the world.
After independence in 2020, Honor quickly grew into a leader in the field of folding screens, achieving the top of both the Chinese smartphone market and the folding screen market in the third quarter of this year, establishing its important position in the smartphone industry. With its smart and innovative products, HONOR brings users an excellent user experience and surprising features, especially in areas that consumers care about most, such as battery life, display technology, photography and videography. New Glory has proved with strength that it has the ability to represent the high-end level of current intelligent technology.
At the signing of the cooperation, Mr. Zhao Ming, CEO of Honor Terminal, said: "We are honored to join hands with Porsche Design, a global partner, to explore the integration of excellent design and outstanding performance based on open cooperation, and bring pioneering innovations to the high-end intelligent terminal market. By combining Honor's consumer-centric philosophy with Porsche's pioneering brand concept, we will jointly create the next generation of high-end smartphones, opening up new possibilities for the mobility lifestyle of technology enthusiasts and Porsche enthusiasts. The long-term cooperation between HONOR and Porsche Design will bring exciting new opportunities for the development of both brands in the global market. ”
Stefan Buescher, Chairman of the Executive Board of the Porsche Lifestyle Group, said: "The exclusive partnership with Honor is a milestone in the further expansion of PorscheDesign's portfolio of iconic electronics. "We are thrilled to have found the perfect brand partner to drive innovation and work with HONOR to create exciting next-generation electronics for our customers, with the perfect blend of extraordinary design and superior performance." Our common goal is to become a leader in the high-end smart terminal market. ”
As a world-renowned high-end luxury lifestyle brand, Porsche Design has an extraordinary influence in the world, and has accumulated 15 years of design experience in the field of smart phones. According to Honor's official data, Honor has achieved 200% growth overseas, and has achieved profitable growth in two years. It is foreseeable that we will witness the fusion of cutting-edge innovative technology, pioneering product concepts and classic design aesthetics on the next generation of HONOR's top flagships.
At the same time, thanks to the blessing of the Porsche Design brand, Honor, which has entered its fourth year of development, will also better cultivate the international market, further expand its influence in the global high-end mobile phone market, and fulfill its long-term commitment to building "World Glory". I believe that the cooperation between Honor and Porsche Design is a win-win choice for both parties.