It's a new week, and then Meihua Data will continue to take you to review last week's key public opinion events:
According toMeihua data public opinion monitoring teamMonitor the main public opinion events from January 1st to January 7th, among which the spread of sensitive public opinion events related to Coconut Tree, Freshippo, Gree, and China Eastern Airlines is relatively high
The coconut tree swimsuit wall calendar has caused controversy again;
Hema charges a packaging fee of 1 yuan for online orders, causing consumer dissatisfaction;
Gree Rose air conditioner was complained about;
China Eastern Airlines responded to the "flight cancellation caused by a big disturbance in the passenger cabin".
The volume of public opinion and event sensitivity related to each event are as follows:
In terms of the volume of public opinion,Among the main public opinions during the monitoring period, the "Gree Incident" had the highest volume, with a total of 12,717 public opinions, followed by the "China Eastern Airlines Incident" with 9,323 public opinions, the "Coconut Tree Incident" with 7,591 public opinions, and the "Hema Incident" with 5,078 public opinions.
Sensitivity, the "China Eastern Airlines incident" is the most sensitive, accounting for 9524%, and the "Hema incident" accounted for 8324%, and the "Gree Incident" accounted for 6771%, and the "coconut palm incident" accounted for 5335%。
|The coconut tree swimsuit wall calendar has caused controversy again;(7591 voices, 53 sensitivity.)35%）
Keywords: edge marketing, coconut palm industry
Recently, a set of coconut tree 2024 calendar ** has sparked widespread discussion on the Internet, and the main controversy focuses on the bikini beauty and macho man on the wall calendar.
In this regard, there are differences of opinion among netizens, some netizens think that such a design is vulgar, and the pictures of "shaking wit" and "playing side ball" do not meet the aesthetic requirements of modern society. But some people think that this presentation is not new, and many old wall calendars have adopted a similar style.
January 4thCoconut Tree StaffThe response said that this calendar does have it, and there is currently no purchase channel, and the local large-scale ** Chamber of Commerce has. Calendars are not, only for internal saving.
On the evening of January 6, coconut tree spokesperson and actress Xu Dongdongposted a response to the controversy: "When I was a child, I saw the sunshine and self-confidence of many beautiful calendar girls......How beautiful the swimsuit beauties on the old calendar are, no matter how beautiful they are to show the plump beauty of the body or the bony beauty, they should not be ashamed. Thank you, netizens. No need to code my swimsuit. ”
|**Comments|
Look at the newsWe should focus on the coconut palm controversy, involving all aspects of online vulgar marketing governance. After all, the quality and appearance of the product, the promotion of interesting and attitude, is what people expect to see the most.
|Meihua data public opinion analysis|
According to the Meihua data public opinion monitoring system, from January 1st to January 7th, a total of 7,591 related public opinions were monitored for this event, with a sensitivity of 5335%。
among othersInfo** distribution mapAs shown in the figure below, the volume of sound is mainly concentrated in the client, and the client accounts for 4658%, * 2416%, Weibo accounted for 1618%, and other information** accounts for no more than 10%.
Vocal hot wordsIn terms of aspects, the hot word cloud chart is shown below, among which words such as "controversy", "Xu Dongdong", "swimsuit", "beauty", "vulgarity", "bikini", "macho man", "marketing", "aesthetics", "shame" and "rubbing edges" rank high.
Hot searchIn terms of the coconut tree incident, the hot search popularity related to the coconut tree incident totaled 3276470,000, 11 times on the list, 6 platforms on the list, lasting 81 hours.
|Hema charges a packaging fee of 1 yuan for online orders, causing consumer dissatisfaction;(5078 voices, 83 sensitivity.)24%）
Keywords: **Change supermarket industry
Recently, many netizens have reported that at the beginning of 2024, the fresh e-commerce platform Hema began to charge a packaging fee of 1 yuan for online orders. When consumers place an order online, the system will add a packaging fee of 1 yuan by default, not only can it not be canceled, but even the whole bag of rice and other goods that do not need packaging bags are also forced to charge.
For this new charging item,Hema official customer serviceIt said that due to business adjustments, from January 1 this year, a packaging fee of 1 yuan will be charged for each order.
In addition, a reporter consulted the Hema customer service online after the packaging feeBack-office customer serviceIt explains, "To ensure that your goods are delivered properly, we will use eco-friendly packaging materials such as biodegradable shopping bags to package your products. At the same time, according to the national 'plastic restriction order' and other relevant policy requirements, we will charge appropriate fees for packaging materials, and the charging standard is: 1 yuan order. ”
|Expert Opinion |
Regarding the charging of packaging fees, Tang Jiansheng, deputy secretary-general of the Shanghai Municipal Consumer Protection Commission, said that on the one hand, consumers have the right to choose;On the other hand, today's consumers also attach great importance to green environmental protection and sustainability, and many consumers say that "there is no need for another plastic bag". He believes that Hema should give consumers the option of "not using plastic bags", consumers can leave their baskets at the door to receive the goods, and the purpose of plastic restrictions is also to reduce the use of plastic bags. Some people in the industry pointed out that under the national plastic restriction policy, the actual demand should be considered, if the packaging fee is blindly compulsory, no matter how the refund process is simplified, it is increasing the threshold, which invisibly brings inconvenience to consumers.
|Meihua data public opinion analysis|
According toMeihua data public opinion monitoring system monitoringFrom January 1 to January 7, a total of 5,078 public opinions related to this incident were monitored, with a sensitivity of 8324%。
among othersInfo** distribution mapAs shown in the figure below, the volume of sound is mainly concentrated on the client, and the client accounts for 5490%, Weibo accounted for 1833%, WeChat accounted for 1115%, and other information** does not account for more than 10%.
Vocal hot wordsIn terms of hot word clouds, the hot word cloud diagram is shown below, among which words such as "1 yuan", "plastic bags", "consumers", "additional charges", "packaging bags", "scenes", "plastic restriction orders", "distribution", "customer service" and "charges" are ranked first.
|Gree Rose air conditioner was complained about;(The volume is 12,717, and the sensitivity is 67.)71%）
Keywords: product problems electrical industry
January 5thWeibo topic Will you spend 29999 to buy a rose air conditioner rushed to the hot search。The topic originated from a rose-style cabinet air conditioner under Gree Electric Appliances.
According to the official website of Gree Electric Appliances, the name of the rose air conditioner is "Knowing the cold and warm, the flowers are full of the world", of which the two and three horses of the cabinet rose air conditioner are 27,999 yuan and 29,999 yuan respectively. Its high price and unique design have caused a large number of netizens to complain, calling it "earthy and expensive".
Gree e-commerce*** official account"Gree Pearl Selection" January 2The ** released said: "Mr. Dong (Dong Mingzhu, chairman of Gree Electric Appliances) said that he would use roses to express love to users, so that this air conditioner will become a work of art worthy of collection, and we will continue to work hard for this pursuit." According to reports, this rose air conditioner has undergone three generations and four upgrades, and the well-designed appearance has made it continue to approach the vivid shape of the rose.
*In the process of updating, some technologies of Rose Air Conditioner have also been recognized as "internationally leading" and have won numerous awards at home and abroad. "Give people roses, and there is a lingering fragrance in your hands. Rose Air Conditioner is not only a work of art given by Gree to all users, but also shows Gree's beautiful vision of 'making the world fall in love with Made in China'. ”
January 5th"Gree Pearl Selection" once again promoted the rose air conditioner, the content is that in extremely cold weather, the air conditioner adopts the upper and lower distributed air supply technology, which can play a good heating effect.
In addition, Dong Mingzhu once strongly recommended this air conditioner in public, she said: "Strictly speaking, the rose air conditioner is prepared for newlyweds, and it can be used for gold and silver weddings." ”
|Meihua data public opinion analysis|
According toMeihua data public opinion monitoring system monitoringFrom January 1st to January 7th, a total of 12,717 public opinions related to this incident were monitored, with a sensitivity of 6771%。
among othersInfo** distribution mapAs shown in the figure below, the volume of sound is mainly concentrated in the client, and the client accounts for 4708%, Weibo accounted for 1931%，*19.08%, and other information** accounts for no more than 10%.
In terms of volume and hot wordsThe hot word cloud diagram is shown below, among which words such as "rose", "selling price", "Dong Mingzhu", "design", "aesthetics", "staff", "artwork", "offline", "hand fragrance", "inventory" and "expensive" rank high.
Hot searchIn terms of the hot search related to the Gree incident, the total number of hot searches related to the Gree incident is 4186130,000, 12 times on the list, 6 platforms on the list, lasting 117 hours.
|China Eastern Airlines responded to the "flight cancellation caused by a big disturbance in the passenger cabin". (9323 voices, 95 sensitivity.)24%）
Keywords: accidents, transportation industry
January 3rd, a netizen posted** that he took a China Eastern Airlines flight from Beijing to Chengdu on December 30, 2023, and the flight was canceled due to the presence of passengers on the plane**. It is understood that the flight was flight MU6797 on the same day. According to the ** posted by netizens, on December 30, he took a China Eastern Airlines flight from Beijing to Chengdu, and a man was on the plane**. The netizen posted that the man bought first-class tickets for himself and his children, and economy class for the nanny, but let the nanny stay in the first-class cabin on the grounds of taking care of the children, "The plane that was originally delayed for 5 hours was ready to take off at 11 o'clock in the evening, but because this person made the entire flight canceled, nearly 300 passengers paid for his rogue behavior!."”
January 4th, the news of a man's flight cancellation caused by a man's fuss about the plane fermented on the Internet. According to a number of netizens, they took a flight from Beijing to Chengdu on December 30, 2023, when a man asked for 3 people when he only bought two business class tickets, so he clashed with the crew and called the police, which eventually led to the flight being forced to cancel after nearly two hours of dealing with the incident, "More than 300 people can only change their tickets without receiving any compensation." ”
In this regard, the Daxing Airport Public Security Command Center confirmed the matter, and they are further investigating and dealing with it according to the police situation, and there is no specific investigation result at present.
China Eastern Airlines said that although the incident did happen before the flight was canceled, the flight cancellation was indeed due to weather conditions
January 5th, the Capital Airport Public Security Bureau issued a police report in response to the incident. According to the report, at 23:41 on December 30, 2023, the Capital Airport Public Security Bureau received a report that on an outbound flight from Daxing Airport, a group of three passengers had a dispute with the flight crew due to seat problems. After receiving the police, the police immediately arrived at the scene to deal with it. After investigation, Dong (male, 58 years old) and Zhao (female, 61 years old) have violated the provisions of Article 23, Paragraph 1 (3) of the "Public Security Administration Punishment Law of the People's Republic of China", constituting an illegal act of disrupting order on public transportation.
|Official media comments|
CCTV Network Commentary:At this point, the airlines obviously need to come up with more convincing proof as to whether the flight cancellation is directly related to the "machine trouble". You know, some passengers "booked hotels, tours, tickets, tickets";Some also arranged "annual exams" on the next day, which were directly affected by flight cancellations, and the resulting losses should not be just a frivolous "weather reasons" on the part of the airlines. It is the right and right way to convey true information to the public with a responsible attitude that does not evade or shirk and safeguard the rights and interests of passengers.
At the same time, this incident also reminds airlines and relevant departments once again that in addition to paying attention to the serious handling and accountability of "machine trouble" behavior, it is also necessary to optimize the disposal process, pay attention to improving the disposal efficiency, and minimize the impact of "machine trouble" on passengers.
|Meihua data public opinion analysis|
According toMeihua data public opinion monitoring system monitoringFrom January 1st to January 7th, a total of 9,323 public opinions related to this event were monitored, with a sensitivity of 9524%。
among othersInfo** distribution mapAs shown in the figure below, the volume is mainly concentrated in the client, which accounts for 5794%, Weibo accounted for 1545%, and other information** accounts for no more than 10%.
In terms of volume and hot wordsThe hot word cloud is shown below, in which words such as "flight cancellation", "weather", "*nanny", "first class", "big fuss", "ride", "*notification" and "punishment" rank high.
Hot searchIn terms of the hot search related to the China Eastern Airlines incident, the total number of hot searches is 97480,000, 5 times on the list, 3 platforms on the list, lasting 39 hours.
The data of this article**: Meihua data public opinion monitoring team collated and collected.