When it comes to the Mustang Spica car in today's topic, its sales performance as a home-made MPV made in China has never met expectations. According to statistics, since January 2021, as of the last deadline of the year, its cumulative sales have only been 3,728 units, which accounts for 21 percent of the sales share of Mustang Motors' full range of products3%, and the market share of the entire MPV market in China is only 046% – that's enough to be jaw-dropping.
In this context, if we break down these data into individual months, we can find that even in the whole of 2022, from January to the end of December, Spike's cumulative sales were only 2,805 units - behind this figure, it only accounts for 24 of the sales share of the entire Mustang Motors series51%, and the market share of the entire MPV market in China is also only 036% only.
It is particularly noteworthy that in November of this year, Spike's sales fell to just 92 units - not only the lowest sales in the car's history, but also only accounted for 23 percent of the Mustang Motor's full range of sales53%, while in China's overall MPV market, the proportion is only 012 percent, which puts Spike in 47th place in the rankings – a huge gap between it and the mainstream best-selling models in its category.
Now that we are entering 2023 and still have no information on the specific sales figures of the Mustang Spike, it is speculated that the car may be in trouble and almost no one cares about it.
Mustang Spike is a mid-size MPV product owned by Mustang Motors. First of all, it should be emphasized that the car is outstanding in terms of exterior design, boldly and innovatively borrowing the design elements of the multi-million dollar luxury MPV Toyota Alpha, especially the black paint design that starts from the B-pillar and extends all the way to the rear of the car, creating a suspended roof effect.
On the whole, this undoubtedly gives Spike a unique and stylish appearance!In terms of body size, the Mustang Spike has a length of 4,580 mm, a width of 1,730 mm, a height of 1,835 mm, and a wheelbase of 2,800 mm – impressive features in terms of height and space capacity. In addition, the Mustang Spike is equipped with a 1The five-litre four-cylinder engine delivers a maximum output of 80 kW and a maximum torque of 145 Nm – a powerful configuration that ensures high speeds.
Despite the repeated setbacks in the market sales, Mustang Motors did not give up on optimizing and upgrading its products. In order to improve the market competitiveness of the car, Mustang Motors has earlier launched a plan to clear its inventory.
For example, for the 2021 model year facelift 1As far as the 5L CVT comfort Mustang Speca is concerned, as the entry version of the old automatic transmission model, the original guide price of the car is as high as 6990,000 yuan, at present, after the price reduction, the actual price is only more than 50,000 yuan;Another example is the 2021 model that is first recommended for another 1As for the 5L manual basic Mustang Spica, as the entry version of the whole series, for this model, its original guide price is also as high as 4990,000 yuan, but now it has also been greatly reduced, and the actual price is only more than 30,000 yuan.
Overall, this drastic price reduction strategy gives them a very good value for money, although it is somewhat unfortunate that not many consumers are aware of and actively buy this product at present. What do you think or comment on this?Of course, you can share your views in the comment area below