With a total investment of about 1.7 billion yuan and a total area of 110,000 square meters, the country's first immersive Fujian cultural fantasy drama town project - Daming Thousand Star Port will be settled in Daming Square in Jimei's ** vitality area. Yesterday, Xiamen Wanshun Cultural Industry Investment and Development, a subsidiary of Xiamen State-owned Capital Operation Co., Ltd. (hereinafter referred to as "State-owned Capital Company"), and Luoyang Heyi Culture Media held a signing ceremony for the cooperation of the project.
According to reports, the Daming Qianxinggang project is a young and new consumption immersive drama town integrating "space theater + immersive experience + Fujian cultural characteristics + super IP", which has broad market prospects and development potential. The project includes core entertainment projects such as immersive town adventure core games, XR light and shadow shows, immersive drama theaters, immersive RPG co-creation theme games, immersive dining bars, immersive parent-child research parks, immersive magical fantasy hotels, and integrated entertainment centers, as well as many homestay hotels, catering bars, retail shopping, makeup photography, markets and other rich formats based on the theme story background, which can fully meet the needs of tourists to eat, drink, play, have fun, live and line demand, forming a new and diversified consumption closed loop.
According to the cooperation plan, Daming Thousand Star Port will take Chinese fantasy and folk culture as the background of the story, combine the virtual story with the real Fujian culture, create a Chinese version of "Spirited Away" and "Harry Potter", and spread and carry forward the Fujian culture in the form of immersive experience.