December 28th,XiaomiCarsThere will be a press conference, but this is not a releaseCars, but specifically to publish the technology. This move has attracted widespread attention and speculation from the outside world. XiaomiRecently, there has been tremendous market pressure and a lot of negative news, so is there a suspicion that this press conference is trying to divert attention?For this question, we need to go deeper**.
XiaomiCarsBefore the launch,Lei JunGo into battle in person, frequently publish **, micro headlines and small compositions, and promote them on various channels. However, he did not release it directlyXiaomiCars, but to announce that only the technology will be released, what is the purpose of this pretentious way?
In recent years,XiaomiThe company has been exposed to a series of negative news, and we can't help but wonder whyXiaomiCarsThere will be a press conference out of the blue, and only the technology will be released and not releasedCars？This move is indeed a bit contrary to business common sense, which makes people feel weird. Some people think,XiaomiMobile phonesAlmost all of the core technologies originate from the United States, such as chips and operating systems, etc., thereforeLei JunYou can only take it in the near futureMobile phonesshell to scrub the floor. At the same time, there are questions as to why the United States sanctionedHuawei, but not rightXiaomiTake the same measures. These various doubts seem to giveXiaomiIt brought a lot of pressure.
XiaomiThe recently released surging OS has also received a lot of criticismLei JunTo this end, a number of small essays and ** have been published to explain the development process and story of The Paper. But coincidentally, the name of the surging os is communicated with the Zunpai NewspaperHuaweiThere are similarities in the company's chip leak case, which further deepens the negative pairXiaomiof blows. At the same time,HuaweiYu Chengdong mentioned the problem of keel plagiarism at the pollen annual meetingXiaomiThe response to this was seen as a failed move, prompting more attention, questioning, and criticism. In such an environment,XiaomiWant to be inCarsThe field beyondHuawei, facing a huge challenge.
XiaomiCarsThe challenges cannot be ignored. Lei Junhas saidXiaomiCarsThe R&D team has 3000 people, howeverHuaweiCarsTwo years ago, there were already 7,000 people. Although technology is not determined by quantity, we want to surpass it in terms of technologyHuawei, I'm afraid it's not an easy task. XiaomiCarsIf you want to stand out in the market, you have to work on differentiation. For example,HuaweiInCarsitself up and down enough work, whileXiaomiYou can work hard in the direction of the Internet and constantly look for your own competitive advantage.
Under the pressure of such unfavorable public opinion,XiaomiCompanies must respond. Lei JunFeeling deeply pressured, a series of countermeasures have been launched, including the upcoming oneXiaomiCarsConference. Some people think,Lei JunThis announcement only released the technology, in order to leak secrets in advance and boastXiaomiCarsThe importance of technology, even utilizationXiaomiThe new SU7 warms up the market in advance. However,XiaomiCarsNot ready to launch a new car, thereforeLei JunThis move was interpreted as a "rushing" strategy.
Recently,Lei JunAgain, he quoted a sentence: "Great enterprises are boiled out". This sentence is not unreasonable, great enterprises adhere to long-term planning, after the baptism and precipitation of time and growth. In the face of the recent negative press, we may be rightXiaomiToo harsh. Every business has its twists and turns and difficulties, and it is important to be able to stick to your long-term strategy.
In the current fierce competitionCarsIt is not easy for the market to rise quickly in a short period of time, especially in the face of likeHuaweiSuch an opponent with absolute superiority in terms of technology and capital. XiaomiCarsThe choice to release the technology first, rather than the model directly, may be due to a strategic adjustment to the market. By releasing the technology first,XiaomiCarsThere is more time to improve our own R&D capabilities so that we can launch more competitive products in the future.
As a company that started with the Internet,XiaomiCarsDifferentiation can be sought in terms of technology, and the power of the Internet can be used to bring better to usersCarsExperience. WhileHuaweithen the main hitCarsitself is committed to technological innovationCarsTo build a smart terminal, this isXiaomiCarswithHuaweiSignificant differences in technical positioning.
All in allXiaomiCarsThe move to release the technology shows that it is confident in the future development and is actively adjusting its strategic layout in the market. We look forward to the time to comeXiaomiCarsThrough its unique technical advantages and accurate insight into user needs, it can launch more good cars and bring consumers more beautiful mobility experiences.