Chao News client commentator Chen Jiang.
Mo Juanjuan, who was born in 85, didn't expect that she would be a soloist in the troupe for 13 years and not be popular;Last year, he debuted in an online group with 6 other girls, and it became popular. They also sang the Hunan folk song "Chili Song" as a "group song".
This "Fanghua String Song" group from the Hunan Provincial Song and Dance Theater, with Hunan folk songs rich in local characteristics and the strength of professional singers, made them quickly popular on the Douyin platform, leading millions of netizens into the world of classic folk songs, making them say "I haven't seen enough".
Don't look at the current live broadcast room is full of popularity, but the "group" experience of the 7 singers has still experienced some ups and downs. Due to the continuous changes in the current public lifestyle and aesthetics, coupled with the impact of the epidemic in recent years, most folk music practitioners are unable to perform offline, and it has become difficult to make a living by **. Fewer performances, fewer audiences, less remuneration, survival and development are actually the first problems faced by many local professional troupes.
In fact, when "Fanghua String Song" first started live broadcasting, some people sighed "How did you fall into the online live broadcast room to perform art". But the singers ignored these harsh voices, and "singing classic folk songs and promoting national culture" was the original intention of everyone entering the live broadcast room. The actors admitted that although the live broadcast was very hard, they cherished the opportunity to perform on the spot, and the live broadcast room gradually became the "second stage" for the actors.
Actively embracing the changes of the times is not only the active choice of folk music artists, but also an attempt to "break the problem" when local art troupes face development difficulties. In recent years, "everything can be live-streamed" is no longer a slogan, but a cultural communication method that the public likes to see. The artists of folk music and folk music are slowly exploring in the field of live broadcasting, debuting in the posture of "forming a group" that is sought after by young people, full of ethnic customs, and presenting the beauty of art and culture in a more multi-dimensional way.
As we all know, folk songs are passed on by word of mouth in people's production and life, and they are the best voice on behalf of the working people. And any form of performance, if it loses the active participation of young audiences, has no future and no vitality. In order to break the circle and inherit the current folk songs, we must first break through the restrictions of the age group. In real life, many young people are not uninterested in folk songs, but lack of ways to get in touch. The emergence of the new ** has opened a new channel for the performance and the audience, and the traditional culture has made a new expression with the help of the live broadcast room and the short **, and the folk music that was once niche and unpopular has gradually found a bosom friend on the "second stage" and is loved by more and more young people.
It can be said that the voice of youth is the "password" for folk music and folk songs to get out of the circle. At present, the revival of traditional culture, including folk music, has indeed become a trend. How to make traditional culture attract more young people, awaken the cultural genes in the young body, and produce youthful resonance, it is also necessary to capture the contemporary aesthetic needs and find the convergence point between traditional and modern values. Only by winning the favor of young people, becoming "young" in the hands of young people, and constantly releasing the life force of cultural inheritance, can excellent culture become a classic and move towards the future.
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