Recently, the Chinese Super League held a general meeting of shareholders, and at the meeting announced a heavyweight decision: the Chinese Super League is about to sign a contract with the new owner, the copyright of the Chinese Super League, **5 years 7500 million yuan. At present, this signing is close to completion, and after this fund is in place, the clubs of the Chinese Super League can also ensure a certain amount of dividends every season. In today's cold winter of Chinese football, it is not easy for the Football Association to be able to attract such a large amount of sponsorship.
As we all know, since the start of the competition system in 2020, the commercial value of the entire Chinese Super League has fallen off a cliff. In the past three years, the Chinese Super League's ** copyright has only sold a total of 2400 million yuan, less than 100 million yuan per season, directly led to the bankruptcy of the Football Association. This year is the first year that the Chinese Super League has resumed the home-and-away system, and it has shown signs of recovery in all aspects, especially in Beijing, Chengdu and other football markets, which have also allowed businesses to rediscover the value of the Chinese Super League.
From this point of view, this time the Football Association won 5 years 7500 million yuan of copyright fees, re-raise the league copyright fees for each season to more than 100 million yuan, this is a good start, and it also means that the 16 clubs of the Chinese Super League can guarantee a dividend of millions of yuan from the copyright owner every year in the next 5 years.
With the new FA leadership in place, a top priority is to rebuild investors' confidence in the league, which has attracted much more attention this year than in the past two years, which has made investors willing to spend money on the league again. In the next five years, if the Super League can embark on a path of benign development and avoid the toss of the past few years, then after the end of this agreement, the future copyright of the Super League can be sold a higher **, which will also be logical.