As an important part of the modern financial system and social security system, insurance has the role of economic "booster" and social "stabilizer". However, only by effectively protecting the rights and interests of consumers and allowing consumers to trust and purchase insurance products with peace of mind, can the functions of insurance, such as economic compensation, financial integration and social management, really play a role.
As a member of the insurance industry, China Life has always practiced the value concept of "customer-centric" with practical actions. It not only actively responds to customer demands and improves the level of financial services, but also puts the protection of consumer rights and interests in a prominent position in business development. At a time when the insurance industry is becoming more and more prosperous, the protection of consumer rights and interests has become the focus of attention in the industry. Protecting the rights and interests of consumers is not only the key to building a fair financial market environment, but also an intrinsic requirement for insurance companies to achieve their own sustainable development.
As Sun Yuchun, Chairman of China Life Insurance, said in his speech on its official website, "China Life adheres to the development concept of 'customer-centric', constantly transforms and innovates, and builds a product system with healthy structure and distinctive characteristicsThrough the empowerment of science and technology, we will continue to promote the transformation and upgrading of "digitalization", and strive to provide customers with better services. Nowadays, China Life has already proved to the outside world with practical actions that "customer-centric" is no longer just a slogan.
In terms of products, China Life deeply understands the importance of products and services to insurance companies. Since its establishment, the company has not only continuously developed and upgraded insurance products, but also established a rich and perfect service system to meet the diverse needs of customers. In terms of products, China Life has launched a series of products such as Fu Duo Duo, China Profit and New Annuity to meet the personalized needs of different consumers. It is particularly worth mentioning that according to the actual needs of elderly customers, China Life has launched a series of pension insurance products to help customers plan in advance and enable them to enjoy a prosperous and happy retirement life.
In order to better respond to customer demands, China Life has also actively deepened its digital transformation and launched a number of convenient services to optimize the service process, continuously improving the level of financial services. It is believed that with the joint efforts of customer-centric insurance companies such as China Life, China's insurance industry will surely achieve high-quality development.
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