Recently, the 5th China Best Managed Companies (hereinafter referred to as "BMC") project list was announced, and CHEERWIN Chaoyun Group was once again awarded the "China Excellent Management Company", which is the third consecutive year that CHEERWIN Chaoyun Group has won this honor. BMC is currently the only international award in China that conducts a comprehensive evaluation of the management system of private enterprises, and CHEERWIN Chaoyun Group can stand out among the leading private enterprises in various fields, which shows that it has a stable and excellent performance in management philosophy and management level.
CHEERWIN Chaoyun Group has gained a firm foothold with a multi-category strategy.
As we all know, cheerwin Chaoyun Group's "Chaowei", "Beibeijian" and other brands have been occupying a pivotal position in the field of home care in China, but cheerwin Zhaoyun Group has not limited its own development pace, in 2019, cheerwin Chaoyun Group saw the market's high demand for pet products, began to "attack" the pet economic sector, and established two major brands of "stubborn mouth" and "stubborn tail".
Nowadays, cheerwin Chaoyun Group has achieved good reputation and achievements in the pet market, and the company's multi-brand and multi-category omni-channel development strategy has also been further deepened. At the same time, with its comprehensive performance in strategy, capability, commitment and financial strength, CHEERWIN Chaoyun Group was once again affirmed by the expert judges and won the "China Excellent Management Company" award.
CHEERWIN Chaoyun Group leverages the market with consumer demand as the fulcrum.
From home care, personal care to pet economy, cheerwin Chaoyun Group's "cross-border" move is undoubtedly bold, and the group is facing many uncertainties.
However, with CHEERWIN Chaoyun Group's in-depth insight into market demand and insistence on product quality, "Stubborn Tail" has only been on the market for 4 months, and has won the first place in the Tmall pet perfume deodorization category, and has also won many awards such as the Tmall Golden Makeup Award 2020 Most Potential Pet Cutting-edge Brandand "Stubborn Mouth" was awarded the "Cutting-edge Brand of the Year" at the 2022 PFA Awards, and has many fans.
It is worth mentioning that in June this year, CHEERWIN Chaoyun Group reached an in-depth cooperation with Yunnan Yunbang, a raw material manufacturer, to further improve the layout of upstream raw materials for cat litter and help the group's pet business segment enhance its competitive advantage.
As one of the leading consumer goods companies in China, CHEERWIN Chaoyun Group has always adhered to the development concept of "making life better", and expects to make high-quality products cover all aspects of consumers' lives through the development strategy of multi-brand, multi-category and omni-channel. To this end, CHEERWIN Chaoyun has also been consolidating its upstream R&D capabilities for new products, believing that it can bring more "explosive products" to the better life of Chinese families.