On the stage of Double 11 and other industry marketing concentration fields, new products from all over the world are coming, vying to open the door to the Chinese market through this annual opportunity. However, cultural differences, channel selection and other problems make it difficult for many new products to become famous, and how to better "introduce themselves" to potential users has become an urgent problem for many brands to solve. In the face of this pain point, Tmall Global gave its own answer.
During the past Double 11 period, Tmall Global launched the "Global New Product TOP100" list, which is based on multi-dimensional evaluations such as changes in consumer trends and product strength, and hundreds of high-quality products selected from millions of overseas new products. Such an authoritative guide undoubtedly provides an opportunity for many imported new products to stand out in the huge product pool.
What's even more eye-catching is that Tmall Global has avoided the conventional routine of simple information display of new products, and has instead created a large-scale interaction of "overseas new product resume delivery". In reality, Shanghai, Hangzhou and other places have successively appeared in the figure of new product "job hunting", which is expected to be "admitted" by users into the shopping cart to help increase sales. It's a creative way to communicate and break down the silos between consumers and new products, enabling effective interactions.
The data proves that such innovations do work. The U.S. pet brand achieved five times the daily sales in its first show on Tmall, which shows that the new product has been successfully favored through resume delivery. At this point, a smooth path to connect overseas new products with Chinese consumers is emerging: insight into consumer trends and rational needs, selecting high-quality global new products, facilitating effective communication between new and old users in creative ways, and ultimately driving sales and reaping results.
Looking forward to the future, Tmall Global is still committed to further improving this ecological closed loop of new product incubation. On the one hand, we will continue to optimize the global commodity chain and bring more high-quality new products to the platformOn the other hand, it will also enrich the innovative means of online and offline interaction, so that the path of new product dialogue with users will be smoother. At the 5th Import Expo, Tmall Global opened up a fast channel for the live broadcast of new products at the Expo, helping new products quickly open up their popularity.
It is believed that with the continuous impetus provided by Tmall Global marketing innovation, the channel for global new products to enter the Chinese market will become wider and smoother, and Chinese and foreign brands will also share the dividends brought by concentrated opportunities such as Double 11. This is a thriving ecology that needs to be vigorously cultivated, and we look forward to witnessing the journey of more international new products in the future!