Geely Galaxy L7
9673 - This number is not a captcha, but the sales volume of the Geely Galaxy L7 in the first month.
From zero to nearly 10,000 sales, it took NIO four years, ideal took two years, and Geely "Interstellar L7" took thirty days, which is already a miracle. Thirty days may seem short, but it's just a month. However, in these 30 days, Geely has had a long period of accumulation.
The Galaxy series is a high-end model in the Geely brand, and from the day it was launched, it became "the hope of the whole village". And this "Thor" is Geely's "housekeeping skill". The Geely L7 is the first in this series, shouldering the mission of a pioneer.
In other words, if the Geely Galaxy L7 can't be fired, the entire galaxy sequence will be in danger.
Fortunately, the sales volume of nearly 10,000 units is enough to make the Geely Galaxy L7 famous in the fierce hybrid war and become a new benchmark for high-quality electric hybrid SUVs.
Safety and technology have become the biggest "fangs" of products
When the Geely Galaxy L7 becomes a catfish on the market, safety is its sharpest "fang". After all, the pain point of new energy vehicles lies in safety.
There is a lot of news about spontaneous combustion, and no one wants it to happen to themselves.
Geely Galaxy L7 is equipped with the Aegis battery safety system, from the battery to the car, it is a kind of all-round safety protection, which can avoid acupuncture, short circuit, overcharge, overdischarge and other phenomena in the battery, and can also effectively protect the battery in the collision.
As far as the battery is concerned, the acupuncture test is carried out under the worst conditions, after all, the impact on the human body will not cause too much damage to the battery like acupuncture. However, Aegis's battery safety system can pass the acupuncture test without hindrance, without smoke and without **, which is very commendable.
In addition, the Geely Galaxy L7 also has a "Star Wisdom Computing Center".
Based on cloud computing and artificial intelligence, the system can monitor and analyze the vehicle operation status in real time, and realize fault warning, remote diagnosis and intelligent scheduling. It can be said that the safety of Geely L7 lies not only in its battery safety, but also in its high-tech to ensure the safety of the entire car.
In addition to safety, the Geely Galaxy L7 is also full of technology like other Geely models.
First of all, in terms of power, Geely Galaxy L7 is equipped with a new Thor 8848 power system, with zero hundred acceleration of 6In 9 seconds, the cruising range is 1370 kilometers, which is definitely the best in its class.
In addition, Geely Galaxy L7 also supports fast charging, slow charging, and charging, so that users can according to their own needs, when camping outdoors, it is enough to equip a large power bank.
Third, Geely L7 is equipped with the "Native Intelligent Cockpit System" of "Galaxy N OS", which is an Android-based intelligent interactive platform, which can realize three-screen linkage, voice control, face recognition, non-inductive start, and OTA upgrades.
When it comes to the Galaxy N operating system, the system is very user-friendly. There is also a display screen on the co-pilot, which can take care of the mood of the other party.
The most important thing is that while being rich in technology, Geely Galaxy L7 has not forgotten the humanistic care.
Whether it is a co-pilot with electric leg rest, heating, ventilation, massage, physiotherapy, or an adjustable rear seat, the Geely Galaxy L7 can ensure that not only driving is comfortable, but also the whole family is comfortable in the car. Being able to take care of the feelings of the family is the best consideration for a car.
Order data is the best evidence of product strength. According to official data, Geely Galaxy L7 has the largest proportion of post-70s, post-80s, and post-90s car buyers in the first month, of which the post-90s account for the most, at 5093%。
Entering the hearts of young people, Geely Galaxy L7 does have two hits.
The hybrid market is rolled up like this, why did the Geely Galaxy L7 break the game?
At present, looking at the world, China's hybrid market can be said to be the most volatile track.
The China Association of Automobile Manufacturers recently released a report on car sales in the first half of 2023, and a total of 154 new energy vehicles were sold in China60,000 units, an increase of 137% over the same period last year. Of those figures, 851,000 units were sold in June, an increase of 300 percent from the same period last year.
It is worth mentioning that in the first half of the year, the growth rate of the PHEV hybrid SUV market greatly exceeded the growth rate of the entire passenger car market. This means that with the improvement of consumers' awareness and acceptance of new energy vehicles, coupled with the gradual improvement of relevant policies and supporting construction, the PHEV A+ hybrid SUV market still has a lot of room for development.
The incremental market has always been the goal of car companies.
In the first half of this year, many automakers have played the slogan of "the same price of gasoline and electricity", trying to push the hybrid market from the range of 15-200,000 to between 10-150,000.
In the field of family cars, 10-150,000 is the battleground, because its target customer group is the largest, and it is also the largest number of family users. Haval H6, Sylphy, Sylphy, Corolla, etc., are all at this price point.
However, it is difficult to inject your own pricing philosophy into the hybrid car market.
If you simply reduce the ** to between 15-200,000, it will not make any sense to manufacturers and consumers, after all, the price reduction will not play a big role.
Therefore, in this price segment, between 10-150,000, it shows enough sincerity, which is also the way for the new price area to survive.
Geely Galaxy L7's strategy is to use its leading advantages in the field to meet consumers' biggest pain points. With technology, safety and comfort, the "door" of the same level market is welded, so that consumers can think of the Galaxy L7 when they think of the 150,000-level hybrid SUV.
At the same time, the brand image of Geely's new Galaxy sequence has also brought great help to the hot sales of this car.
The new logo is based on Geely's shield and is composed of six rectangular circular logos, which is completely different from Geely's previous positioning in the field of fuel vehicles, which is a new energy vehicle full of future technology.
"Internal and external double cultivation" is the basis for the victory of this game. The sales of 10,000 units is just the beginning, not the end.
To activate the market, the Galaxy L6 is also very much worth looking forward to.
The real value of the Galaxy L7 lies not only in the gains and losses of Geely's brand, but also in the activation of the entire hybrid market.
This car not only demonstrates Geely Automobile's technical strength and innovation capabilities in the field of intelligent electric hybrid, but also provides users with a new travel option. Its launch has brought new vitality to the A+ PHEV hybrid SUV market.
In the past, everyone's impression of 10-150,000 level hybrid vehicles was that they were all "oil-to-electric" hybrid vehicles, all of which had a common shortcoming, high fuel consumption, low configuration, and small space.
The Galaxy L7 is a product of the E-CMA platform, and it has been designed with the engine and battery layout in mind, so it easily solves all the problems existing in the same class of models, and also eliminates the "distrust" of users.
The great attraction of the Galaxy L7 is not only for those who have a strong interest in new energy vehicles, but also to a certain extent to reverse the concept of some people who are still hesitant, so as to drive more people to buy new energy vehicles.
It can be said that Geely L7 is a real crossover work, which not only brings consumers a high-quality experience that is difficult for luxury brands to achieve, but also a good car that leads the trend of the times, allowing consumers to appreciate the beauty and beauty of new energy vehicles.
It is a new benchmark for high-quality electric hybrid SUVs and a new benchmark for the A+ hybrid SUV market.
Of course, the story of the Galaxy series is not over yet, as the Galaxy L6 will soon be available. It is understood that the Geely Galaxy L6 will be officially launched in the third quarter of 2023, positioned as an A+-class hybrid car, continuing the high quality of the Geely L7 and is expected to become another "hot model" in the "Galaxy Galaxy" series.
Although the details of the Geely Galaxy L6 have not been announced, it can be seen from the known news that the Geely Galaxy L6 will continue the simple shape of the Geely Galaxy and is full of high-tech and high-tech feeling. The size of the Galaxy L6 is also amazing, with a length, width and width of 4782 1875 1489 mm, and a wheelbase of 2752 mm, which is relatively spacious in the same class of cars, and the ride is very spacious.
The Galaxy L7 rushed to the front, and the Galaxy L6 followed. The Geely Galaxy series can not only ensure the high popularity of the product, but also play a "1+1>2" effect. The popularity of the sedan market naturally surpasses that of SUVs, and Xinghai L6 will definitely create a legend again.
With the launch of the Galaxy L7 and L6, a more mature and stable Geely car was born. With a steady pace, a steady pace, find your own rules of survival in each market.
Everyone says that Tesla is a "catfish" in the field of pure electric vehicles. But you see that such auspiciousness has finally lived out a "catfish" in the fierce market.