In China's auto consumer market, mid-size sedans have always been one of the most fiercely contested market segments for major car companies. In the medium-sized sedan segment of the industry often referred to as the B-class car market, the main battle for many years is the joint venture car series, the Japanese, German, and American B-class cars have long occupied the top ten on the list, and the medium-sized sedans of Chinese brands can only hover outside the top ten for a long time, and occasionally there is a model that can be close to the top ten, which can be considered the light of the domestic product in the category of medium-sized cars. However, with the advent of the new energy era, the strong rise of BYD Automobile, the melee in the mid-size sedan market has also opened a new chapter, and there is one more B-class model of a Chinese brand in the fierce fighting camp, which can even be regarded as a leapfrog model - BYD Seal DM-i.
The guide price of this mid-size sedan, which is listed in BYD's marine network, is 16680,000 yuan-23Between 680,000 yuan, after the market share of the American mid-size sedan faded, the BYD Seal DM-i became a giant meteorite that hit the Chinese B-class sedan market, and the original evenly matched German and Japanese mid-size sedans also began to reshuffle.
Since its launch in September, the Seal DM-i has quickly won the favor of consumers in the mid-size sedan market with its three advantageous product points, and has sold more than 10,000 yuan per month for two consecutive months, which can be said to have become a new generation of mainstream mid-size sedan in the Chinese auto market in an instant. Like other models of BYD Ocean Network, the exterior design of the Seal DM-i emphasizes a youthful and fashionable design style, and the details show avant-garde, vitality and elegance. Before the end of 2023, BYD has decided to add another fire to the hot sales performance of the Seal DM-i, which has launched a new streamer gray interior color, so as to meet the increasingly diverse aesthetic needs of China's mid-size sedan consumer group.
According to the official statement, the new Streamer Gray interior color scheme of Seal DM-i is inspired by the light and shadow of the moonlight refracted on the beach through the blue sea, which is a soft, bright and subtle gray, the designer tries to create a quiet and dreamy atmosphere for the owners and passengers sitting in the car through this design, giving people a deep and soft feeling, with the smooth and dynamic lines under the marine aesthetic design, to create a wrapping flow visual experience. At the same time, the streamer gray color scheme echoes with a variety of high-end materials such as rose wood decorative panels, nappa leather, imitation suede, matte chrome trim, etc., which jointly interpret the elegant texture of the new generation of interior of Ocean Net, as well as the high-quality comfortable cabin atmosphere, further releasing the infinite charm of marine aesthetics. There is no doubt that the Seal DM-i introduces cross-class product features in the B-segment sedan market, thus further expanding the product strength advantage of the model.
In addition to the new interior, in order to repay the support and trust of users, the Seal DM-i limited-time multiple car purchase gifts are also being carried out at the same time. Of course, from the perspective of the entire market, it is not only the German and Japanese mid-size sedans that can give Chinese buyers more diversified choices, but also the car purchase policies that respond very directly to market sales, such as financial policies such as "3 into a down payment of 3 years and 0 interest" and "2000 yuan deduction of 7000 yuan for a limited time" and other car purchase privileges, so that consumers in the mid-size sedan market can get more tangible benefits.
In addition, Seal DM-i also provides "2 years of free cloud services, 2 years of free vehicle traffic", "2 years of free e-call emergency rescue, i-call smart customer service", "free intelligent voice interaction" and a number of intelligent benefits - this kind of service that now seems to be very popular is also a key link to enhance product power, for the purchase of new energy vehicle owners, perhaps "non-operating first owner three-electric system lifetime warranty and 2 years of free charging pile and installation services" and other benefits will be the terms of service that make them more attentive and reassuring. If it is a replacement car purchase consumer, BYD Ocean Network has also launched a targeted "5000 yuan replacement subsidy" car purchase courtesy, in order to seize the opportunity in the fierce competition, today's car companies have covered the service from car purchase to car use to car maintenance, and BYD is one of the leaders.
As a strategic model of BYD Ocean Network to launch an impact on the mid-size sedan market, the new generation of mainstream mid-size sedan Seal DM-i relies on the platform to endow "new", interior leather "new", and intelligent "new" three mainstream new values, bringing a 2900mm wheelbase, rear five-link independent suspension, and a minimum of 39L 100km power loss fuel consumption (NEDC working condition) and other dimensions of space, chassis quality, power driving control advantages of product strength, reshaping the mainstream medium-sized car value benchmark, in addition to the new generation of marine network interior, seal DM-i is also equipped with a fully upgraded Dilink intelligent network system, DIPILOT intelligent driving assistance system, it is worth mentioning that the seal DM-i also for the DIPILOT intelligent driving assistance system for the first OTA upgrade, LKA, 10 functional experiences, such as ICC, ACC, and SOC accuracy, have been optimized to further improve users' intelligent and convenient travel experience.
The launch of the new interior color is a rapid response to the needs of the mainstream medium-sized sedan consumer groups around the seal DM-i, and at the same time, multiple limited-time car purchase privileges have further enhanced the market competitiveness of the seal DM-i, and lowered the entry threshold for young consumer groups.