Slow does not mean late, Chery Fengyun can be the last to come. —Li Xueyong, Deputy General Manager of Chery Automobile Co., Ltd., General Manager of Chery Automobile Marketing Company, and General Manager of Jietu Automobile.
On November 9, Chery officially released a new energy sequence - Fengyun.
If you are a post-90 95 generation, it may be the first time you have heard the name Fengyun, but older readers should know that Fengyun was the first car launched by Chery when it was founded in 1999. For Chery, it started from scratch; For the market, it is the beginning of the momentum of independent brands.
Now, the word restart means that Chery will return to zero the glory of the past 25 years and return to the starting point. As a new beginning of Chery's electrification transformation, Fengyun's positioning is similar to BYD Ocean, Geely Galaxy, Changan Qiyuan, etc. However, several models have been launched in these new energy sequences, and BYD has completely transformed into a new energy brand, and Fengyun is belatedly at the end of 2023.
Is Chery Fengyun too late? Chery used a whole press conference to answer this question, and the answer is just as Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., general manager of Chery Marketing Company, and general manager of Jietu Automobile, said: "Slow does not mean late, Chery Fengyun can be the last to come." ”
The breadth of the storm.
Whether Chery is too late depends on whether its technical strength is competitive enough in the current market environment.
Recently, Li Xiang, the founder and CEO of Li Auto, ridiculed multi-gear hybrids on Weibo, and he firmly believes that range extension is the best hybrid, and Great Wall and Geely will turn to range extension in the future.
What Li wants to say is not unreasonable, the range extension and BYD's single-speed hybrid are more energy-efficient, and the cost is also very low, which is suitable for most consumers. However, not all consumers pursue the ultimate energy saving, and the problem of poor performance of the single-speed hybrid with extended range cannot meet the needs of consumers with performance requirements. The multi-gear hybrid can better find a balance between performance and energy saving, of course, the price is that it is more difficult to develop and adjust, and the ideal new power car companies naturally can't hold it.
Chery, who is good at technology, said that I want them all, so Fengyun C-DM has two hybrid structures: 3-speed DHT and stepless DHT.
Chery C-DM's 3-speed DHT applies new technologies such as high-efficiency gears and dynamic transmission oil distribution, and the maximum transmission efficiency is greater than 976%, the output torque of the wheel end is greater than 4000N·m, the average speed of the electric drive is greater than 90%, and the acceleration of 100 kilometers is 40-100 km h acceleration in 26s, top speed of 240 km h.
The stepless DHT is a single-speed hybrid system, which has better energy consumption, and its motor has a maximum efficiency of 98%, a comprehensive range of 1400+ km, and a fuel consumption of only 42l。
We have always emphasized that no matter what kind of hybrid structure, the engine is the core of energy saving. Compared to Chery's C-DM engine, it has been significantly upgraded to the fifth-generation Acteco 1 that will be equipped with the Fengyun seriesFor example, the 5TGDI high-efficiency hybrid engine is used in 13 bore-stroke ratio, deep Miller cycle, high-efficiency pressurization system, intelligent lubrication and other technologies, thermal efficiency greater than 445%, and most importantly, its high-efficiency speed range covers all aspects of 1000-5500rpm, which can better balance performance and energy efficiency in multi-gear hybrids.
Safety is also a major goal pursued by Chery Fengyun C-DM, which is equipped with the Guardian battery safety system to provide triple safety standards, heat resistance, collision resistance, and water resistance, to maintain the safety of the battery throughout its lifecycle. Fengyun has built a lightweight capsule with high-strength steel and aluminum, and with hot-stamping steel and ultra-high-strength steel used in a large area, it has achieved super-standard vehicle safety. In addition, Fengyun is also equipped with an integrated security key for terminals, pipes, and clouds based on EU R155 CSMS R156 SUMS system certification to fully protect information security for users.
Recalling more than 20 years ago, the birth of Chery Fengyun broke the monopoly of the joint venture brand on automobiles, and let cars really enter the homes of ordinary people. Nowadays, high-end intelligent driving and intelligent cabins are on fire in high-end smart electric vehicles, and Chery Fengyun wants to once again promote the equal rights of science and technology.
First of all, Chery Fengyun will launch L3+ autonomous driving, providing users with high-speed NOP functions in urban areas, and supporting intelligent driving in complex road conditions such as urban intersections, roundabouts, and narrow roads. And it is equipped with a memory parking function, which supports cross-layer and 1-kilometer path memory. In terms of smart cabins, Chery Fengyun will use a 200-400K high computing power platform, which can support the integration of cabin and driving, and will be equipped with AI intelligent butlers and AI health consultants based on AI large models. These technologies will allow users to enjoy a first-class smart experience in their home cars.
As far as the two core areas of hybrid and intelligence are concerned, Chery Fengyun is very well prepared. The most important thing is that they are not new technologies, they are all created by Chery's more than 20 years of independent research and development and new energy experience, and they are technologies that consumers can trust. "I think the end is a long-distance run, but this long-distance run may not be that long, we stick to the technical route, whether it is our current battery, architecture, platform, and entire layout of the entire new energy after several generations of iterations, there is no problem. Li Xueyong said.
The speed of the storm.
The reason why many people think that Chery is late is that they hate that Chery is not at the forefront of the new energy market. These people ignore that the new energy transition is a protracted battle, and whether the node is suitable for launching a product series is more important than sooner or later, and now Chery Fengyun is at the right time.
A month ago, at the 2023 Chery Technology Day, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: "Next year will not be as polite as this year in the new energy industry ranking!" Yin Tongyue's confidence in shouting like this actually comes from Fengyun's strength.
The first is that hybrids are rising rapidly, and the resurgence has ushered in the best external environment. China began to promote plug-in mixing in 2014, but before 2020, the plug-in mixing technology was not mature, and consumers did not pay, and the real scale of plug-in mixing was this year. According to the data of the Passenger Association, from January to October this year, the retail sales of pure electric vehicles were 39960,000 units, with a growth rate of 188%。The sales volume of plug-in hybrid reached 19580,000 units, with a growth rate of 826%。
Cui Dongshu, Secretary-General of the Passenger Car Association, also said: "Since the beginning of this year, plug-in hybrid vehicles (including range extender models) have shown a super growth trend, contributing a huge increase to the sales of new energy vehicles, and are the 'core growth driver' driving force for the growth of the overall auto market. Li Xueyong also launched in August this year**: the future ratio will be 433: electric hybrid accounted for 40%, fuel accounted for 30%, and pure electric accounted for 30%. Two years at the earliest, three years at the latest, this pattern will definitely be realized. “
Obviously, plug-in hybrid models have entered a period of explosive growth, and Fengyun just chose such a perfect node. In order to take off quickly, Chery also prepared enough bullets for Fengyun. At the press conference, the two concept models of Fengyun A9 and Fengyun T11 also ushered in the world debut, and in the future, Chery Fengyun plans to launch 11 new models in two years. In terms of channel construction, Chery Fengyun has built 400 sales outlets and 1,500 service outlets. At the same time, the official also gave the whole vehicle a lifetime warranty and the rights and interests of the first batch of users to charge for free. In terms of product lineup and service capabilities, Chery Fengyun has made full preparations.
In addition, Chery itself has also trained enough system capabilities to fight the battle of new energy. According to the data, in the first 10 months of this year, Chery Group's cumulative sales exceeded 1.45 million vehicles, a year-on-year increase of 416%, running out of the "acceleration" that far exceeds the average growth rate of the industry. Among them, the sales volume of Chery brand in the first 10 months exceeded 10490,000 units, a year-on-year increase of 358%, which is also the first time that Chery brand sales exceeded one million units this year.
Obviously, Chery's brand influence has been unprecedentedly improved this year, and Chery has restarted the situation while the sales have soared. Li Xueyong said: "Although we are slow but not stupid, we also Xi learn from others, learn from the Xi new forces' understanding of customer operation and maintenance, learn Xi Tesla's iteration of the entire process manufacturing, we are giving full play to the traditional technical advantages and quality system advantages that others do not have, and we may be able to come first." ”
Therefore, Chery Fengyun is not the earliest independent new energy sequence, but it has a very solid foundation and a high technical starting point at the beginning, which also brings more possibilities for Fengyun to rapidly increase and explode.
The depth of the storm.
It is undeniable that in the past two years, Chery's new energy vehicle sales have not "skyrocketed" with the market segment.
However, Yin Tongyue also said that Chery will make efforts in the new energy market and will definitely be able to enter the national head camp in 2024. Yin Tongyue's confidence is the accumulation of "technology Chery" for a long time.
Since its establishment, Chery has been very persistent in the independent research and development of core technologies. In 1997, Chery started a difficult and self-reliant journey from a "small grass house". Just two years later, in 1999, Chery's first self-developed engine was ignited off the assembly line, and Chery became one of the earliest Chinese car companies to realize independent control of the core technology of automobiles, which was the first highlight moment of technology Chery. In December of the same year, Chery's first car, the No. 000001 "Fengyun", officially rolled off the assembly line, and Chery's legendary story began.
In the following ten years, Chery quickly won the reputation of "science and engineering man" in the industry, with multiple generations of self-developed Acteco series engines and advanced core technologies such as Kunpeng Power Cherypower.
By 2022, Chery has applied for more than 230,000 pieces, with a cumulative authorization of more than 140,000 pieces, of which nearly one-third are invention patents. Due to its excellent technology, Chery has also participated in the research and development of more than 170 national science and technology projects.
After determining the all-round development of new energy vehicles, Chery, which has a deep technical accumulation, has taken out one after another highly competitive "new energy technology" from its own library, such as C-DM hybrid, Lion Zhiyun, Dazhuo Zhijia, etc., which are all products of Chery's full-stack self-development.
Especially for hybrid vehicles, this technology requires enterprises to have deep internal combustion engines and mechanical accumulation, as well as sufficient accumulation in the field of electric vehicles, which is a technology with a high threshold. Thanks to its long-term technical accumulation and understanding of the demands of Chinese users, Chery has been able to continuously launch three-speed DHT, stepless DHT, and layout a two-speed DHT structure, so that multiple technical routes can not only meet the needs of users with different needs and different economic strengths from more latitudes, but also fully demonstrate Chery's strong technical strength and technical accumulation in the field of new energy vehicles and traditional internal combustion engines to the outside world.
Based on advanced technology, Chery has planned a number of brand sequences, and Fengyun is the flagship work of Chery brand for the new energy market.
Li Xueyong also said in an interview with new cars and new technologies: "In fact, in the past two years, there have been very few successful new forces or traditional brands. Mr. Yin has been saying that it is necessary to do a good job in the car and ultimately make the enterprise more sustainable, in fact, the core of the bottom is to do quality and build a system, which is the core. Today's new energy brands are actually inseparable from this law. ”
Whether it is the fuel vehicles that still occupy half of the Chinese market, or the new energy vehicles that are growing rapidly, the basic logic of "technology is king, product is king" in the auto market has not changed significantly, thanks to its long-term technology accumulation, and the continuous improvement of user recognition, Chery has begun to enter the fast lane. With the launch of a series of new energy offensives such as Chery Fengyun, Jietu Shanhai, and ICAR, Chery's transformation will also be fully accelerated.
In 1999, Chery Fengyun was born to meet the car dream of Chinese families, and in 2023, Fengyun will once again assume such a responsibility, but the dream has become an intelligent new energy vehicle that allows Chinese families to buy first-class technology and first-class experience. What's more different is that Chery is no longer an apprentice, but a technology-based car company with a global layout. As Li Xueyong, deputy general manager of Chery Automobile Co., Ltd., general manager of Chery Automobile Marketing Company, and general manager of Jietu Automobile, said: "This is the best era of independent brands, and it is also the best stage of Chery's development. We have reason to believe that this time, Chery Fengyun will inevitably set off greater waves in the market.