In the process of ASO optimization, it is necessary to grasp the key methods and constantly update your content in order to occupy a place in the fierce competition in the application market.
What misunderstandings should we pay attention to in the optimization process?
1.Improper keyword selection: Choosing keywords that are not relevant to the positioning and functionality of the app, or choosing keywords that are too popular and highly competitive, will lead to a decrease in the degree and volume of the app.
2.App name and description are not catchy enough: App name and description are the first impression of a user's app, and if they are not engaging, users may choose to ignore or quickly swipe through, resulting in a decrease in the degree and volume of the app.
3.App icons and screenshots are not prominent enough: App icons and screenshots are the first impression of the user to understand the app, if they are not prominent and beautiful enough, users may choose to ignore or quickly swipe through, resulting in a decrease in the degree and volume of the app.
4.Poor quality of app reviews: App reviews are one of the most important factors affecting your app's ranking, and if the quality of the reviews is poor, such as a large number of negative reviews or meaningless reviews, it will lead to a decrease in the app's ranking, and the degree and volume will also be affected.
5.Scaling: Scaling is one of the violations in ASO optimization, and if discovered, it will have a serious negative impact on the app, such as being removed from the app or being penalized.
6.Lack of data analysis and optimization: Without analyzing and optimizing the data of the application, it is impossible to understand the needs and behaviors of users, and it is impossible to optimize the ASO in a targeted manner, resulting in the inability to improve the degree and volume of the application.
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The question is, how to avoid misunderstandings in operation, so as to improve the degree and quantity of the application?
To avoid irregularities in ASO optimization, you need to comply with the rules and audit terms of the Apple App Store, here are some suggestions:
1.Understand the rules and review terms of the Apple App Store: Before starting ASO optimization, you need to carefully read and understand the rules and review terms of the Apple App Store to ensure that your operation meets the requirements.
2.Choose your keywords wisely: Choose keywords that are relevant to your app's positioning and functionality, and avoid keywords that are too popular and highly competitive to avoid violations.
3.Avoid list brushing: List brushing is one of the illegal operations in ASO optimization, and you need to avoid using any form of list brushing, such as machine or manual list brushing.
4.Maintain app quality and user experience: Ensure app quality and user experience, avoid crashes, crashes and other problems to improve user satisfaction and loyalty.
5.Comply with the Apple App Store's rules and review terms: Before submitting your app, you need to double-check that your app complies with the Apple App Store's rules and review terms to avoid violations.
The above are some of the experiences that Xiaoyu shared with you when doing ASO optimization, and you are welcome to supplement or learn more about it.