In the fast-paced life, takeout has become a part of many people's daily lives. The rapid development of the takeaway industry not only reflects the transformation of modern consumption Xi, but also brings unprecedented opportunities to many catering operators. However, with the rise of the pre-made food industry, the food delivery market may be facing a revolutionary change. This change is not only about the future of the restaurant industry, but also about reshaping consumer Xi and the market landscape.
The rise of the food delivery industry stems from modern people's pursuit of efficiency and convenience. From the era of Tongyi and Master Kong's instant noodles to the rise of the takeaway industry, the changes in consumption Xi reflect the progress of the times and the development of science and technology. The popularity of smartphones has made ordering food delivery a part of daily life, and the food delivery industry has quickly dominated the market with its unique convenience and speed. In June 2023, the number of online food delivery users in China reached 53.5 billion people, the market size reached 941.7 billion yuan, an increase of 16%, these data are enough to prove the popularity of the food delivery industry.
However, behind the boom in the food delivery industry, pre-made dishes are quietly rising. The emergence of pre-made dishes has greatly improved the efficiency of food delivery businesses, shortened the preparation time, and brought convenience to the entire industry. But can this seemingly perfect model really last?Are consumers willing to pay a hefty price when they realize that the takeaway they order is actually a pre-made meal kit?
Prepared dishes, a once-obscure industry, are growing at an astonishing rate. In 2022, the size of China's prefabricated food market was 419.6 billion yuan, and it is expected to reach 1,072 billion yuan in 2026. The rapid development of the prefabricated food industry has attracted the attention of a large amount of capital and has become a new market hotspot.
The advantage of pre-made dishes is that they are convenient and fast, and can meet the needs of modern people's fast-paced life. With the advancement of technology and the importance of healthy eating among consumers, pre-made dishes are gradually gaining market acceptance. From the campus to the home, pre-made dishes are gradually becoming a part of people's daily lives.
With the continuous expansion of the prefabricated food market and the improvement of consumer awareness, the food delivery industry may face the fate of being gradually replaced by prefabricated dishes. In the future, consumers may be more inclined to buy pre-made dishes on their own rather than ordering through food delivery platforms. This market change not only poses a challenge to food delivery businesses, but also prompts them to seek new business models and innovative paths.
The market is always changing, and so are consumer needs. The possible decline of the food delivery industry and the rise of the prepared food industry remind us that we must constantly adapt to the changes of the times. Whether as a consumer or a business, understanding and grasping market trends and actively adapting to new consumption patterns are all issues we are all facing. It remains to be seen how the market evolves in the future.