Starting in 2023, the involution of China's auto market is prevalent, and in the fierce competition, more and more volume kings can be seen. The Roewe D7 is one of them.
According to the latest official news, the Roewe D7 DMH has exceeded 10,000 orders in one month after its listing, with a total of 10,019 units, which has brought a huge impact to the new energy car market
Fearless ** battle, Roewe D7 takes the initiative to attack
As the first model of Roewe's new product series "D family", Roewe D7 made a strong debut with "the experience of a B-class car, the quality of a B-class car, and the ** of an A-class car", like a bomb in the new energy vehicle market.
Under the offensive of such a strong product as Roewe D7, the new energy leaders are also facing huge market pressure, and they once again offered a price reduction when the year was approaching, trying to defend their position. In the face of a new round of price reductions at the end of the year, Roewe D7 chose to take the initiative to attack and launched a year-end limited-time special drop of 120,000 yuan, time-limited equity price 10980,000 and promises to enjoy the same discount for old car owners, in 12The starting price of 180,000 yuan breaks through the bottom line of the B-class car, and once again enhances the advantage. At the same time, as the "strongest superhybrid with 100,000-level long battery life", the Roewe D7 not only has a measured mileage of 1,704 kilometers, but also has a spacious space belonging to the B-class car, and has a unique Yunsu seat in the same class, which is extremely luxurious in terms of product power. Even in the face of models such as Magotan, Teana, Camry, and Mondeo with higher positioning, the Roewe D7 also shows the potential to catch up.
So, as a model that has not been on the market for a long time and is very cost-effective in itself, what is the confidence of Roewe D7 to take the initiative to face the first battle?Behind Roewe is SAIC Passenger Vehicle, which is one of the world's top 500 SAIC Motor, with profound technical accumulation and strong capital accumulation. This also allows Roewe D7 not only to dare to reduce prices, but also to ensure the quality of products.
For example, the seat of Roewe D7 was dismantled by an authoritative automotive technology in China, and among the several models that participated in the test at that time, only Roewe D7 and Mercedes-Benz C260L used anti-rust coating, and this kind of place that is usually difficult for consumers to notice, the actual test is the conscience of the car company. Looking at the leopard in the tube, the materials of the Roewe D7 will naturally not be bad.
At the same time, compared with the practice of many brands "exchanging price for quantity" and completely ignoring the interests of old car owners, Roewe has shown what it means to be a "trustworthy enterprise". Roewe D7 promises to share this year-end discount with old users, and sincerely repay the support and love of car owners in the form of "buying high and making up for the difference". In addition, Roewe D7's initiative is also a reflection of expanding the market and participating in the reshaping of the value system as a part of its own brand with other Chinese brands. Taking a step back, if a car company launches a first-class war in order to suppress opponents and reduce market competition, Roewe's initiative to meet is also a manifestation of promoting healthy competition in the industry.
Technology is the spear, which is the foundation of the best war
Roewe firmly believes that mastering core technologies is the only way to promote the sustainable and high-quality development of the industry and create long-term value for users. Therefore, this round of price reductions for Roewe D7 will not only not reduce quality, but also technical standards. On the Roewe D7 DMH, the core "range value" of hybrid models is infinitely amplified. In the "China Car Endurance Extreme Challenge" event held by a third-party authority not long ago, the official data comprehensive cruising range of 1400km Roewe D7 DMH, full fuel and full power of the measured real comprehensive range actually reached 1704km, the average fuel consumption of 34l/100km。The Qin PLUS DM-i has an official comprehensive range of 1200km and an average fuel consumption of 3 per 100km6l。For owners who buy hybrid models, long-distance travel is a high-frequency scenario, and the Roewe D7 DMH, which has a longer range, obviously has more advantages.
It is understood that DMH super hybrid technology is a representative work of SAIC Motor's leading exploration in hybrid technology for ten years, and it is "a hybrid technology with more long-term value". From the structural point of view, DMH super hybrid technology and BYD DM-i belong to the P1+P3 hybrid structure, but in order to solve the defects that the structure cannot ensure excellent fuel consumption at high speed and affect the power output in the state of power loss, the DMH super hybrid system has been optimized a lot.
The DMH super hybrid system adopts a dual-motor hybrid control strategy, which is more capable of realizing five drive modes: pure electric, series, full load, direct drive (P1 + P3 dual motor + one-speed direct drive), and energy, which can match the optimal working mode according to the working conditions of the whole vehicle to ensure that the engine continues to run in the most fuel-efficient working conditions for more than 85% of the time, thereby improving the overall efficiency. This is also one of the key reasons why the Roewe D7 DMH can become the strongest superhybrid with a long range of 100,000 units.
At the same time, it is also the industry's first plug-in hybrid system with the concept of "energy domain", using the industry's first powertrain brain PICU, to achieve motor control, engine control, hybrid transmission control, air conditioning thermal management and battery thermal management "five-in-one" function, through the "domain" to achieve "variable sharing", saving 70% of redundant components, will increase 50% of the computing speed, so that the power response time of Roewe D7 DMH is only 026 seconds, 1 times faster than Qin PLUS DM-i.
It is worth mentioning that the P1 coaxial motor technology pioneered by the DMH super hybrid system has one less set of gears than the Qin Plus DM-i parallel shaft arrangement, so as to further improve the transmission efficiency and make the operation smoother, and because the coaxial is integrated in the shell, not only the weight of the overall structure is reduced by 10%, but also the NVH performance is improved by 10%, so that the Roewe D7 has a better dynamic experience after combining "high-end configurations" such as multi-link independent rear overhangs.
Involution is the norm in the current automobile market, and in the context of the first war, there is no shortage of brands to reduce costs to support price reductions. Roewe has achieved price reduction without reducing experience and technology, and strives to be a brand worthy of being trusted by consumers. At the same time, as a new star in China's new energy vehicle market, the Roewe D7 DMH may also further enhance the influence of Chinese automobiles with the strength of "the strongest superhybrid with 100,000 long battery life".