Founded 25 years ago, smart is shining in the new energy vehicle market just like its name. On December 29, smart officially summarized the past year. From this report, it is not difficult to see that smart has not only won the popularity of the market and the reputation of the industry with its Phantom 1 and Phantom 3, but also gradually made efforts in overseas markets and achieved good results.
2023 marks the 25th anniversary of the smart brand and a milestone year for operating at full speed. With the joint efforts of employees around the world, smart has reached a new level in global operation, R&D innovation, and product experience. According to Tong Xiangbei, CEO of smart brand global company, in 2024, smart will make further progress in the fields of brand, product, technology, service, and enterprise, continue to improve the quality and efficiency of operations, and create a new development pattern of "global leap".
According to the data, the first product of the smart brand has been launched since its launch, and nearly 70,000 units have been delivered worldwide. At the same time, the new generation of smart pure electric vehicle products have won praise from users around the world, and won the "China-Europe Double Five-Star" safety certification, the Red Dot and IF Design Award, the title of "Five-Star Healthy Car" of China Automotive Research Institute in 2023, and the German "Golden Steering Wheel" Award. Adhering to the forward-looking development strategy of "China and Europe dual-core, global layout".
In the field of technology, in less than a year, Smart has pushed five OTA iteration upgrades, leading the rapid evolution of the industry, and continuously improving product competitiveness and user satisfaction.
At the same time, relying on its strong global R&D strength, it has released its intelligent driving strategy, Smart Pilot Assist 2., for the first time0 was launched as scheduled in October, raising smart's intelligent driving level to the industry's leading position in one fell swoop, and the smarter smart pilot assist 30 will go live by the end of 2024.
In terms of intelligent cockpit, Smart officially announced that it will become the world's first new energy vehicle brand equipped with AMD V2000 chips, creating a next-generation immersive intelligent cockpit experience. This means that in the field of intelligent driving and intelligent cockpit, smart will gradually switch from "follower" to "leader".
In addition, SMART is actively exploring its own charging network, and the first 800V ultra-fast charging site will be built in Shanghai.
In the overseas market, smart has always adhered to the concept of "Sino-European dual-core global layout", with the launch of the new smart Phantom 3, the brand has been listed in China, Germany, France, Spain, Sweden, Italy, the Netherlands, Austria. At the same time, smart announced that in 2022-2025, it will bring a new product to a new market segment every year.
It is reported that the Phantom 1 has been launched and delivered in ten European countries, and has been praised by the European industry and loved by close friends, and nearly 4,000 orders were received in November. In Southeast Asia, smart has deepened its strategic cooperation with Proton Group, upgraded its strategic position in Southeast Asia, and built overseas production capacity. In Hong Kong, the smart Phantom 1 has been well received, and user test drives are in full swing. In the Middle East and South Asia, smart has selected partners in many places to further promote the launch of products.
From transportation to lifestyle, smart continues to polish the core brand value of "defining new luxury, technology-oriented, and trendy and fun co-creation". Cross-border fitness, catering and other industries of the head IP to create a smarter lifestyle. The new user service brand SmartCare was officially launched, committed to creating a full-service experience for users that is exquisite, efficient, appropriate, intelligent, high-energy and trendy.
In the past five years of comprehensive transformation to electrification, smart has not only completed the renewal of its business model, brand and products, but also set up a perfect "R&D, production, management and sales" system in the global market, which has attracted the attention and favor of the global capital market. At present, the SMART A round of financing is funded by Tianqi Lithium with 1$500 million in lead investment, with a pre-investment valuation of $5 billion.
On the road to "exploring the best solutions for the future of urban mobility", smart never stops. Relying on the brand accumulation since the comprehensive transformation to electrification, smart will create a new global development pattern of "global leap" in 2024 - continue to reach a new level in various fields such as brand domain, product domain, technology domain, service domain and enterprise domain.
In the words of Mingxia Zhang, Vice President of Sales, Marketing & After-Sales at Brand Global, "We have demonstrated the strong vitality of the brand's development with the speed of smart in 2023. In the future, smart will cherish the user experience even more, and give back to close friends and users around the world with smarter products and services. ”