On December 16, another shocking incident occurred on the Xi'an Oriental Selection live broadcast platform, where the anchor Tianquan imitated Xiao Sun and dropped his mobile phone in the live broadcast, and ridiculed netizens for not being able to afford egg yolk crisp. At the same time, he also urged the audience to hurry up and buy ** prawns, otherwise they will be blocked and unable to buy bargains. This remark caused dissatisfaction and controversy among the audience, which in turn pushed the contradiction to a higher tide. After the news came out, Yu Minhong, the founder of Oriental Selection, announced overnight that he would stop broadcasting for rectification, and it was said that Tianquan had submitted a letter of resignation.
After the incident, hundreds of local families in Shaanxi rushed to the scene to report. In addition, many companies have also taken the initiative to contact Dongfang Selection in the hope of cooperating with them. For a while, ** paid great attention to this matter, and netizens left messages saying that this was the beginning of a complete break between Dongfang Selection and anchor Dong Yuhui. Some entrepreneurs also spoke out publicly, calling on Yu Minhong to protect Dong Yuhui, and at the same time spoke highly of Dong Yuhui's value. The voices of people from all walks of life have made the matter more intense, and the society's attention to this matter has been further deepened.
Similar incidents are no stranger to the live streaming industry. Not long ago, reports of inappropriate words and deeds of anchors were not uncommon, and they generally attracted widespread attention from the society. The particularity of the live broadcast industry determines that the words and deeds of anchors can directly reach the audience, which also makes the behavior of anchors have a greater impact on society. There is no obvious difference between this incident and similar incidents in the past, all because of the uproar caused by the inappropriate words and deeds of the anchor. The live broadcast industry needs to seriously reflect on and strengthen management to regulate the behavior and remarks of anchors and avoid similar incidents from happening again.
This incident has had a great impact on society. As a well-known live broadcast platform, Dongfang Selection's incident damaged their image and credibility. Yu Minhong's decision to suspend the broadcast for rectification shows that he attaches importance to the incident and is dissatisfied with the anchor's behavior. However, rectification is only a temporary solution for Dongfang Selection, and to completely solve the problem, it is necessary to start with internal management and training, strengthen the supervision of anchors, and establish a sound system and mechanism.
For Dong Yuhui, the incident could have far-reaching consequences. Although he did not directly cause controversy in the incident, the evolution of the entire incident put Dong Yuhui in a passive position. Some people suggested that it was a wise choice for him to leave Dongfang Selection to find his next home, because many people are willing to pay huge liquidated damages for it, which also shows his value in the industry. But some people think that he should start his own business instead of joining other platforms, because Dong Yuhui's unique charm and strength cannot be replaced.
So far, the Dongfang Selection live broadcast room has been suspended for a day and decided to carry out internal rectification. However, the root of the problem was not just formed in a day, but was the result of the escalating opinions and jealousy of Dong Yuhui by the management and other anchors. Even if he is appeased for a while now, Dong Yuhui's situation after returning is also worrying.
Dong Yuhui is now faced with two choices, either to leave Dongfang Selection to find his next home, which is easy for him to do;or continue to stay, and ask Yu Minhong to open a separate live broadcast account for him. However, it remains to be seen whether Yu Minhong will be able to calm down and suppress his emotions. It is said that Dong Yuhui has confirmed his resignation, but he has not yet been notified to the public, and there are many people who are willing to help him repay the liquidated damages, which is not a worry for him.
What is Dong Yuhui's best choice?In response to this problem, the majority of netizens can leave their own reasonable suggestions and ** together. After all, this incident is a lesson for the live broadcast industry, and it is also an opportunity for everyone to think about and solve together.