As the world's most watched world climate summit in 2023, the 28th Conference of the Parties (COP28) to the United Nations Framework Convention on Climate Change (UNFCCC) reached the "UAE Consensus" after one day of "extra time" and came to a successful conclusion. Throughout the conference, the Chinese experience brought by the Chinese delegation and enterprises attracted much attention. As the first participating company in the field of circular economy in China, Zhuan Zhuan Group has frequently appeared in related topics as an excellent case of circular consumption to promote carbon emission reduction and carbon inclusiveness, which has attracted the attention of the world's leading enterprises.
The second-hand cycle highlights the importance, and the transfer case has attracted the world's most attention
In this COP28 conference, Zhuan Zhuan Group has participated in a number of theme side events such as "Ecological Civilization and Response to Climate Change" and "Circular Economy Helps Carbon Reduction in China's Practice", and its successful practice based on its own business has become one of the most shining Chinese cases. China's Carbon Inclusion Progress and Enterprise Practices" report is highlighted as a case study in the field of green consumption. The experience sharing of the Chengdu Universiade provides a different idea and perspective for the low-carbon operation of large-scale events.
In addition to the participating companies, ** from all over the world also showed strong interest in the "China experience" brought by Zhuan Zhuan Group. In addition to global ** such as Yahoo Finance and PR Newswire, Malaysia's MDRIID, South Korea's Line Today, Singapore's Asia One, the Philippines' The Manila Times, Malaysia's The Malaysian Reserve, and the host UAE Bayariq and other Asian** have also carried out targeted interpretations.
As a leading enterprise in the field of circular economy in China, Zhuan Zhuan Group has a strong reference significance for the industry. Especially in terms of second-hand transactions, Zhuan Zhuan started from the business model to transform the traditional second-hand transactions, intervened in the transaction through the platform, provided quality inspection, evaluation and performance services for both parties to the transaction, reshaped the second-hand trading experience, and created an "official inspection" system based on the C2B2C model, which provided a "catalyst" for the acceleration of China's idle transactions, which allowed global peers to see China's strong determination to achieve carbon peak and carbon neutrality at all levels from the first to the enterprise from the microcosm of Zhuanzhuan.
On the other hand, it is because second-hand consumption has become popular around the world in recent years. As a natural green economy, the circular economy represented by second-hand consumption has great potential for development in terms of economic value, social value and ecological environment.
As Chen Xiaochen, chairman of the sustainable development committee of Zhuan Zhuan Group, pointed out at the meeting, recycling second-hand can meet people's continuous pursuit of a better life without sacrificing the earth, which is not only an effective solution to deal with climate change, but also an important path. In addition, as a low-carbon environmental protection behavior with the widest participation and the lowest participation threshold, second-hand idle trading has a huge effect on promoting carbon emission reduction.
According to the "Progress and Corporate Practice of China's Carbon Inclusion" released at COP28, in the seven years from its establishment to the end of 2022, only one company has achieved a cumulative carbon emission reduction of 32580,000 tons, with a cumulative energy reduction of 4,403 GWh, and a total of 26 million second-hand books traded, which is equivalent to protecting 220,000 forest tree resources.
Not only that, from the competition to the conference, the innovative cooperation between Zhuan Zhuan Group and the Chengdu Universiade has become a new model of low-carbon operation of large-scale events, not only becoming an excellent case of thematic side events during COP28, but also being written into the "Chengdu Universiade Green and Low-Carbon Competition Report".
A few days ago, the people of Chengdu mentioned in the interpretation of the above report that the Chengdu Universiade has achieved remarkable green and low-carbon results, and has achieved four firsts, one of which is the first time to introduce the second-hand recycling service of the Zhuan Zhuan Group in an international large-scale event, and the introduction of the Zhuan Zhuan Group to prepare 10,000 second-hand mobile phones for the delegation to borrow from the Universiade Village delegation.
This move not only solves the actual communication problem of delegation members in the host country during the international large-scale event, saves the cost budget of bulk procurement by "borrowing" instead of "buying", and the recycling of equipment avoids the waste of resources after the competition, and achieves a low-carbon closed loop of the whole cycle of event operation. Through the Chengdu Universiade, there is a reference model for the low-carbon operation of similar events in the future, and the global industry has also seen the effectiveness of second-hand recycling in addressing climate change.
On the whole, Zhuan Zhuan Group's "out of the circle" at the COP28 conference not only gathers human attention to carbon reduction actions in the context of climate change, but also reflects the comprehensive strength of the enterprise.
As Professor Duan Maosheng, deputy director of the Institute of Energy, Environment and Economics of Tsinghua University, said, carbon emission reduction includes both the production side and the consumption side, and the carbon inclusion of low-carbon consumption scenarios is promising.