In December 2022, Niance and Yifei Group joined forces to accelerate the deployment of China's mainstream e-commerce platforms, showing unprecedented momentum and potential.
Today (November 27), the first official announcement conference of Niance China was successfully held in Hangzhou, which also represents that China's anti-aging market has officially ushered in a strong "new force".
Set against the pure resources of the Alps
Create a new concept of skin care both inside and out
At the press conference, Mr., the global CEO of the Niance brandMarnix Ettema believes that as a Swiss national treasure anti-aging brand, the official entry of Niance in China will definitely provide new inspiration and ideas for China's high-end anti-aging market.
Qianyun, the brand manager of Niance China, revealed at the scene that under the ** of Yifei Group, the layout of Niance Niance in China in the future is planned to be a combination of online and offline marketing, specifically, "offline will open Swiss traceability and star variety show co-branded cooperation, etc., and online will increase promotion on social platforms such as Xiaohongshu, Douyin, **hao, etc., to jointly enhance brand awareness and influence." ”
The official image of the brand.
The official image of the brand.
With the blessing of the unique biotechnology Ferrnessetm, the Niance brand has successively launched a series of products such as Glacier Luxury Series, Zhuo Yan Rejuvenating Series, Rejuvenating Neutral Series, and Glacier Whitening Series. Among them, "Glacier**" Niance Anti-Wrinkle Moisturizing**, "Crown Princess Cream" "Niance Ultimate Rejuvenating Cream", and "Glacier Water" Niance Rejuvenating Toner are the three star products.
The official image of the brand.
At this press conference, Niance brand star promoters Qian Duofu, Tracey Tracey, and Renee Reneeeileen are also loyal fans of Niance. They received on the spot from MrAward presentation by Marnix Ettema, MrMarnix Ettema hopes that the "Star Promoters" can continue to speak up for Niance and bring Swiss pure and efficient anti-aging skin care products to more Chinese consumers.
The official image of the brand.
"She" power achieves "her" era
sheroesChina was officially launched
The Niance brand not only lays out the global market with effective products, but also pays attention to women's development from a large perspective for a long time, advocating and encouraging more women to break the rules and achieve self-breakthroughs.
Skincare is a good Xi of self-care and pampering, niance's products can give me the same effect as going to the spa for professional treatments, and investing in skin will make me benefit in the long run. Brand friend Natalia Vodianova (hereinafter referred to as Natalie) once said publicly on social platforms. With this preference, Natalie became a close friend of the Niance brand at the end of 2022. At the first official press conference in China, Natalie also came to the scene to thank the fans.
At the press conference, Natalie also witnessed the launching ceremony of the Niance Sheroes China Club together with Qianyun, the manager of the Niance brand in China, Tatiana, the global marketing director of the Niance brand, the fashion blogger Zuo Anxiao, the CEO of the Niance brand, Marnix ettema, the head of the Tmall Global Beauty Platform, and Shi Yan (from left to right), the head of the overseas brand of Xiaohongshu.
The official image of the brand.
This move not only marks the official establishment of SHEROES China Club, but also represents the continuous export value of the "Awakening of Women" concept advocated by Niance.
Among them, the female representative of the Niance Sheroes Club, Niance Brand Star Promoter Tracy Tracey, and fashion blogger Zuo Anxiao also had an in-depth conversation on the topic of "Deeper Than Beauty".
The official image of the brand.
Women's struggle is very meaningful, but the core is always to focus on themselves, when helpless and confused, dress up beautiful, never go wrong. Zuo Anxiao believes that women should always be beautiful and strive for it. Tracy Tracey agrees, saying that an independent "heroine" like Natalie is very shining.
At the same time, he also invited Kuaishou beauty star Tui Guan Yu to share his unique skin care experience and experience with female friends on the scene, calling on women to choose their own skin care concepts.
The official image of the brand.
mr.Marnix Ettema also pointed out that Chinese women are influencing all aspects of family, consumption, and career with the strong power of "women can be women, and they can also relax their minds", and the establishment of SHEROES China Club will surely resonate with more Chinese women in the new era on the wave of ideas. "We look forward to empowering Chinese women, so that Chinese women can not only maintain their physical beauty, but also maintain an optimistic and healthy state of body and mind. ”