Author: Arsenic Marketing Department.
Economic development is slowing down, the industry is extremely involuted, technological innovation is moving forward, and the industry competition pattern is also changing. When we say goodbye to 2023, which is a little regretful, unwilling, and not playing well, and 2024, which is facing many challenges, how can enterprises in the digital freight industry continue to innovate to adapt to market changes, seize opportunities, and meet challenges? This article is as follows**.
On December 25, 2023, the Ministry of Transport and the State Administration of Taxation issued an announcement on the validity period of the Interim Measures for the Operation and Management of Road Freight Transport on Online Platforms, which is extended to December 31, 2025. First of all, the policy extension will provide more time and space for enterprises to develop, which will contribute to the stable development of the industry. Secondly, the policy guidance will be further clarified to guide enterprises to develop in the direction of standardization and scale. However, with the gradual tightening of policies and the deepening of industry development, the competition between enterprises will also intensify, and the industry reshuffle is inevitable.
The current state of the network freight industryThe current development status of the network freight industry is mainly discussed from the following aspects. (1) The market share continues to expand and the quality improves. According to the data released by the provincial and municipal transportation departments of the Ministry of Transport, the market share of online freight platforms has been expanding, and the entire industry has achieved rapid growth in just a few years. The quality of operations is improving, among which the number of unuploaded waybills and unuploaded driver positions has decreased significantly, which also shows that the supervision is becoming stricter and the development of the industry is more standardized.
Arsenic marketing department based on the Ministry of Transport's public data).
2) The head platform has obvious advantages and makes great efforts in operation. From the perspective of market observation, the head enterprises have obvious advantages, and the operation has begun to make efforts, and the head platform has begun to strengthen service innovation and in-depth technology development based on the previous accumulation, such as large models and characteristic AI functions. On the other hand, the quality of service is uneven, and some companies are still seizing the market with low-price strategies.
3) State-owned enterprises have become one of the representative forces in the market.
The major state-owned enterprises entered the game relatively late, but they won in resource advantages and became one of the important competitive forces in the market. For details, please refer to the article of Yunlian Think Tank, which will not be repeated here. Title: State-owned enterprises "take over" and set off the third wave of network freight!The drunkard does not mean to drink?
4) Policies continue and supervision becomes stricter. The problem of the dependence of online freight platforms on policies is still not better solved today, but the market has not been short of policies. On the other hand, the increasing supervision has put forward higher requirements for the operational compliance of enterprises, which is also reflected in the above-mentioned failure to upload waybills and driver location data.
It is emphasized that enterprises need to comply with relevant laws and regulations, pay attention to policy changes, and strengthen compliance awareness and risk prevention awareness in the process of operation.
Network freight is the means, logistics digitalization is the goal of the formation and development of logistics digitalization There are many factors, the core driving force is naturally technological progress, the extensive development and application of mobile Internet has made the vast majority of Chinese have smart phones, including the majority of truck drivers;With the improvement of data computing capabilities, operations have begun to pay more attention to data and the value it bringsThe massive amount of data and the computing power of the data further promote the development and application of AI. The value of network freight lies in the fact that it treats all enterprises equally, whether it is big data, large models, or AI, these are all opportunities that belong to the industry leaders of large companies. But network freight is universal for all logistics companies. In the entire industrial system and business ecology, there are various dissatisfaction with network freight. It is undeniable that the emergence of network freight has rewritten the process of digitalization of the entire logistics industry, at least a big step forward. Active or passive drives enterprises to face up to the digital upgrade of logistics. Network freight has always been a means, and logistics digitalization is the goal.
The response to the economic downturn and the involution of the industryRegardless of whether the policy is postponed or not, according to the objective law of development, the industry will also enter a period of competition for survival of the fittest. There is no one-size-fits-all solution or behavioral formula. Three levels to improve service quality and management level. Strengthen brand building and increase the soft power of enterprise competition;Seek innovation breakthroughs and enhance competitiveness through technology and model innovation;Pay attention to policy trends and conform to the development trend of the industry.
I have been told repeatedly over the past many years that this year will be the best year of the next decade. But every year there are new opportunities, every year is persevering, and every year there are people who grow and succeed. Where there is a problem, there is a need for a solution, and new opportunities are generated. Even in an industry that has been around for many years, there are still unmet or undermet needs where there are many competitors. What businesses need to do is to capture those needs and address those needs. Gorgeous language at the end of the articleNo, I hope you are full of courage in 2024.