Jiuquan beef is a special food in southern counties, which is liked by southern people and has become a business card of southern people's cuisine, and the products are sold all over the country.
The full name of Jiuquan beef now is: Sichuan Shengzhong Lake Jiuquan Food *** 23 years, that is, in 1934 Jiuquan Beef Workshop near Beiya Temple Farm, in 1978 due to the construction of Shengzhong Reservoir moved to Xiaoxia Village 4 Society, in 1991 founded into a food processing factory, in March 2012 to set up a business, the establishment of Sichuan Province Shengzhong Lake Jiuquan Food *** Company is now located in the southern county of Sichuan Province Yongding Town National Highway 245.
Jiuquan beef uses traditional techniques combined with modern technology to make "Jiuquan beef" the first specialty in the south and a well-known brand in Sichuan. The existing factory is more than 5,000 square meters, which solves the employment of more than 100 people such as low-income households, poor households, veterans and the disabled.
Li Jiuquan, born in 1970 high Chinese, engaged in beef and mutton production and processing for nearly 4 0 years, is currently the chairman of Sichuan Shengzhong Lake Jiuquan Food***, deputy to the Municipal People's Congress.
Jiuquan people are very particular about the appearance and taste of food. Regardless of the shape of the loose bags, they maintain a certain posture, just like people maintain a standing statue, sitting statue, walking trend, running and running. Jiuquan Foods is formed according to the variety, specification, size, and model of the food. The common ones are rectangles, squares, trapezoids, triangles, etc. With a good shape, with the unique design of the trademark of Jiuquan, it is convex and concave to show the charm of Jiuquan food culture. It gives people a sense of culture and a sense of appetite. The flavor type is divided into spicy type, five-flavor type and original flavor type. Whether it is plain or spicy and five-spice, as long as you chew it slowly, you can chew the different taste of Jiuquan beef. In addition to the flavor of the condiment, you can also chew the fragrance of grass and the sweet taste of grainYou can also chew out the perseverance and perseverance of the whole people and the uplifting ideological outlook from the toughness ......of the beef
Origin of the name. Jiuquan beef is a major delicacy in Shengzhong, named after Li Jiuquan, the inheritor of the Li family, because it is named after the delicious beef. It is mainly based on free-range cattle, with the most common salt, pepper, fragrant, star anise, chili, ginger and garlic as condiments, the beef is marinated, and after being packed in a large vat for a few days, it is taken out and hung to dry, and it is cooked with food, and it will not deteriorate for a long time.
Jiuquan beef has been honed and thrived along with workshops, food factories and ***. **In the 23rd year, that is, in 1934, Li Jiuquan's father, Li Zhifu, in order to escape the war, supported his family by being a husband. At that time, it was forbidden to slaughter ploughing cattle at will, except for old, weak, sick and disabled cattle. Once, a large family in the neighborhood fell to his death from a cow rolling cliff. I heard that Li Zhifuzu had a secret recipe for marinating beef, so he asked him to help marinate it, and the reward was a few catties of beef. Li Zhifu took a few catties of beef home, and in front of his son Li Jiuquan, marinated it with the existing salt, pepper, pepper, cumin and other condiments as New Year's food. His father's ancestors were from the vicinity of the Beiya Temple Farm on the other side of Songjiaping, which is the birthplace of the Jiuquan Niu Workshop. Due to the construction of the Shengzhong Reservoir and the relocation, the Jiuquan Cattle Workshop was moved to Xiaoxia Village No. 4 in 1978.
Due to his family's poverty, Li Jiuquan dropped out of school at the age of 14 and made a living at home selling beef, changing noodles and vegetables with his parents. Li Jiuquan summed up some experience after years of training, and in 1986 officially began to sell beef and vegetables in the city. In 1991, he set up a Jiuquan beef processing factory at home, and began to set up a fixed stall in the county people's market. In 1993, the People's Market was upgraded and rebuilt, so it was moved to Zhuangyuanqiao Market and opened for business. After 4 years of development, in 1995, it moved to the southern county of Jialing River Bridge, the basement of the rented road section of the road, and began to produce, there is a stone cliff under the house, and the cattle were raised, slaughtered and processed at the Jialing River Dam. After 10 years of development, in 2012, it moved to Yongding Town, the original three-box meat factory, and established Sichuan Shengzhong Lake Jiuquan Food***
The honor of Jiuquan people is not blown out, but made. It can be said that honor has achieved the appearance of Jiuquan Foods, and the essence has achieved the bones of Jiuquan Foods.
Jiuquan people have a pioneering spirit, the first period of the individual workshop, in 1991 to develop into a food processing factory, and the food processing plant in March 2012 to create Sichuan Province Shengzhong Lake Jiuquan Food *** This is not only a company with the transformation of the times, but also can be said to be the transformation of Jiuquan people from the body to the soul!
Jiuquan people always adhere to product quality as the first element of brand development, strictly organize every employee of the company to carefully study Xi food safety laws and regulations, highly realize that product quality is the life of the enterprise, set up an advanced meat food production line, and obtained the food enterprise safety production license. The company has passed the ISO22000:2005 food quality and safety management system certification. In December 2017, Jiuquan beef was rated as one of the top ten snacks in Nanchong by Nanchong Catering Industry Association, Nanchong Cuisine Association and Nanchong Food Association in 2017 "Nanchong Top Ten Famous Snacks".
Jiuquan people pay attention to product quality at the same time, but also pay attention to the importance of product culture, knowing that the trademark is the best of the product, and the trademark is the soul of the company. Li Jiuquan's own trademark is a cow's head with a human-like cow-like face, marked with the word "Jiuquan" on the bridge of the nose in the middle of the bull's head, with two eyeballs on the left and one on the right. This seemingly simple and vulgar bull head trademark actually hides Li Jiuquan's wisdom. Because the bull head is also seen as a symbol of good luck and luck, representing wealth, prosperity, and good luck. In February 2009, Li Jiuquan's self-developed Jiuquan + Figure + trademark was assessed as a well-known trademark in Nanchong. From 2013 to 2016, Jiuquan beef was rated as a famous trademark in Sichuan Province. In 2019, Sichuan Jiuquan Beef Food won the Gold Award of China Trademark Association and 2019 China Brand Trademark Expo.
Jiuquan people have brand awareness. The company has long hired experts and professors from the College of Food Science of Sichuan Agricultural University to guide food safety production and research and development of new products, and Sichuan Shengzhonghu Food Co., Ltd. was awarded the "Consumer Favorite Brand" by the Quality Model Media Award Organizing Committee and Consumer Quality Newspaper in 2014And from 2014 to 2015, Jiuquan beef won the Sichuan famous brand. Nanfang County Jiuquan specialty, was awarded the 2018-2019 Caring Enterprise and Sichuan Famous Brand Product by Nanfang County Dandelion Dream Volunteer Association.
Jiuquan people adhere to integrity, more than reputation, more than service, than quality, unity and hard work, conscientiously do a good job in every bag of Jiuquan food, so that Jiuquan food has become a well-known delicacy in the southern county. **Southern County Party Committee and Southern County People**Awarded: Sichuan Shengzhong Lake Jiuquan Food*** Outstanding Private Enterprise in Southern County.
Adhering to the corporate vision of "conscientious beef, century-old brand", the company has now developed into a comprehensive enterprise with assets of tens of millions of yuan, a production base covering an area of more than 30 acres, tens of thousands of square kilometers of production and operation land, more than 300 employees, and a collection of food processing, ecological breeding, local specialty chain management, retail and other products and services, with more than 30 existing chain stores. In May 2016, Sichuan Shengzhong Lake Jiuquan Food*** was awarded the "Nanchong Agricultural Industrialization Leading Enterprise" by the Nanfang County Agricultural Bureau.
While conscientiously doing a good job in their own special food, Jiuquan people also bring forth the new, boldly develop Jiuquan cured bacon, and develop from single to diversified. On May 1, 2019, the Nanfang County Culture, Radio, Television and Tourism Bureau, the Nanfang County Agriculture and Rural Bureau, the Nandu County Market Supervision and Administration Bureau, the Nanfang County Bureau of Commerce, Economy and Information Technology, and the Nanfang Tourism Association awarded: Sichuan Shengzhong Lake Jiuquan Food *** Jiuquan Cured Bacon, a local characteristic tourism commodity!
While conscientiously doing a good job in each of their products, Jiuquan people have taught each employee's technical expertise free of charge, so that each employee can not only receive a salary, but also have a stable job, and can also be their own boss. It provides a practical model for rural revitalization. In August 2023, Sichuan Jiuquan Beef Food*** became a member of the Nanchong Rural Revitalization Association.
Planning and vision.
In the process of continuous development, the company constantly optimizes and improves its product structure, creates a century-old brand Jiuquan Food, and its products are sold all over the country, which is called the introduction. In order to expand ideas for rural revitalization, expand employment, create tax revenue, and increase efficiency, the company is planning to acquire more than 50 acres of land in the southern food industrial park, and plans to build a new 20,000-square-meter workshop to solve the employment of more local people
Jiuquan people have feelings. In order to promote rural revitalization, more poor households can work on the spot and come out. The model of rural revitalization adopted by Shengzhong Lake Jiuquan Food, Sichuan Province is: company + poor households + filing + card + employment technical training + specific positions + salary.
Jiuquan people have dreams. In addition to making each of its products bigger and stronger, Jiuquan Foods has not forgotten its original intention for decades or even hundreds of years, not forgetting the love of its hometown fathers and elders, and increasing its dream grants as always. Use the dream of the whole person to incubate more people's tomorrow's ......
No matter how far you go out, Jiuquan Foods will always be the taste of your hometown!
Jia Degang, general manager of Shengzhong Lake Jiuquan Food, Sichuan Province. ）