Susong sorghum baba local goods catch the e commerce express .

Mondo Technology Updated on 2024-01-31

In the countryside, handmade sorghum baba is the taste of childhood and unforgettable nostalgia. In June this year, Huating Courtyard, an e-commerce base in Chengling Township, Susong County, put the "local goods" of sorghum baba on the e-commerce "express", so that one by one "Chengling Daguba" went to the market and activated the new momentum of rural development.

Walking into the sorghum cake production workshop in the small courtyard of Huating, you can see that the steam is permeated, the glutinous fragrance is overflowing, the machine is running non-stop, and the workers are busy in various processes, and now it is a hot scene. Tang Yuxi, the person in charge of the production workshop, told us that in order to meet the needs of a customer in Shanghai, they are working overtime to produce more than 1,000 sorghum rice per day.

It is understood that the e-commerce base of Huating Courtyard in Chengling Township began to produce sorghum baba in June this year, and the sorghum baba they produced have the words "Chengling Big Drum", which is combined with the local provincial intangible cultural heritage "(Chengling) Big Drum Book" cultural elements, and registered the "Chengling Big Drum Ba" brand, and now "Chengling Big Drum Ba" has been sold to Shanghai, Zhejiang, Jiangsu and other places.

The production of "Chengling Dagu Ba" should first mix and knead the ground sorghum batter and flour in a certain proportion to make the sorghum dough more and more tendonous, and then knead it into a small dough and put it into a special grinding tool for compaction, and the sorghum cake that is round like a small drum is formed, and then put it into the steamer to steam for at least 20 minutes, and the fragrant glutinous sorghum cake will be produced, and finally packed in the cool area before it is sold.

We strictly control the production process, and our 'Chengling Daguba' tastes soft and glutinous, sweet, delicate and strong, and customers like it very much. Wu Yating, the person in charge of the Huating Courtyard in Chengling Township, said.

It is understood that since the start of sales in June this year, in just over 5 months, the e-commerce base of Huating Courtyard in Chengling Township has sold more than 50,000 "Chengling Big Drum Ba", with a turnover of nearly 100,000 yuan, which not only provides jobs for the local surplus labor, but also opens up new channels for the sales of agricultural products such as sorghum for the surrounding residents. (Daniel Zhang).

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