Introduction: EuropeThe richest manFamilyHermesFamily, is the legend of a generation of luxury brands. ThisFamilySince its inception 186 years ago, it has gone through six generations and has become the richest in the worldFamilyOne. With a total fortune of more than 1 trillion RMB, they are known worldwide for their unique brand creativity and traditional craftsmanship.
Since 1837,HermesFounder ThierryHermesA workshop for the making of harness was created in ParisFamilyThe road to a luxury brand began. The workshop quickly won the favor of the European aristocracy with its exquisite craftsmanship, and even won a first-class honorary award. Slowly,FamilyThe reputation spread in Europe and expanded to markets such as Germany, Belgium, Poland and the United States.
Evolving with the times isFamilyThe consistent style of work. With the replacement of horse-drawn carriages by automobiles,FamilyStarted production of suitcases, wallets, etcLeather bagsand other leather products. In addition,FamilyA new design concept of the zipper was also introduced and successfully applied to clothing and leather goods. FamilyAlso launchedBeltsGlovesPerfumeandWatchesand other new products, constantly expandingHermesProduct variety.
FamilyIt continued to grow and grow over the next few generations. Robert Dumas becameFamilyThe head of ***, he is an outstanding designer, inFamilyThe first model was launched on the occasion of the centenarySilk scarvesand participated in the creation of new products, including:Leather bags, jewelry, and other accessories. He was also a brilliant marketer and saw Princess Grace Kelly of Monaco holding itHermesHandbagsimmediately after the magazine cover, the product was renamed "Kelly Bag", thus making it a classic.
After the death of Robert Dumas, JeanLouisDumas took overFamilyEnterprise. In his chargeHermesOver the course of 28 years, the company's revenues grew from €42 million to €1.4 billion and went public. In 2010, JeanLouisThe nephew of Axel Dumas becameFamilyThe sixth generation of heirs and presidents.
AlthoughFamilyIt has grown, but it has also been threatened by other businesses. In 2010,BernardArnott suddenly becameHermesThe largest shareholder, at one time held more than 23% of the shares. In the face of this threat,FamilyThe members urgently convened a secret meeting and decided to pool the shares in their hands to establish the holding company H51, and agreed not to have any shares in the next 20 years, successfully blocking the world's largestLuxuryHostile takeover of the company LVMH Group.
To this day,HermesIt has grown into a comprehensive luxury brand with 16 craft divisions, covering:Bags, ready-to-wear, shoes,Watches, jewelry,Perfumeand home furnishings. The company maintains a production focus on mainland France, with 54 production sites and 300 boutiques in 45 countries. Last year, Group sales exceeded the €10 billion mark for the first time, reaching a record of €11.6 billion. Sales in the first three quarters of this year increased by 21 percent year-on-year7%, up to 100A record 6.3 billion euros.
Conclusion:HermesFamilyWith 186 years of inheritance and accumulation, it has become the richest person in the worldFamilyOne. Their brand influence and innovation in the luxury sector are unparalleled. FamilyThe firm determination and wisdom of the members made itHermesAble to maintain its position in the fierce market competition and continue to provide high-qualityLuxuryproducts to consumers all over the world. In the future, with the development of the times,HermesFamilyIt will usher in a broader space for development and continue to write its own brilliant chapter.