With the rapid development of mobile Internet, the domestic mobile game market has become a highly competitive field. In this market, in order to seize more user resources, major game companies have adopted the marketing strategy of "buying volume". Buying, simply put, is that game manufacturers pay high advertising costs to promote their game products through various channels such as social **, search engines, app stores, etc., to gain a large number of users. However, this phenomenon has had a big impact on players.
First of all, buying volume has led to the homogenization of content in the game market. In order to quickly recoup advertising costs, game companies often develop games that are easy to copy and easy to use, and promote them repeatedly. As a result, players often see similar gameplay and patterns in different games, which inhibits the innovation and diversity of the game market.
Second, buying activity can degrade the overall quality of the game. Large purchase budgets often squeeze the investment in game development, resulting in many bugs in the early stage of some games, or the game content is shallow and repetitive, which greatly reduces the player experience. In addition, in order to maintain the number of users, the game often adds a lot of elements to induce recharge, such as paid**, VIP system, etc., which further raises players' doubts about the fairness of the game.
Finally, the rate of new games has increased dramatically, driven by buys, but they tend to quickly disappear from the player's sight due to a lack of real highlights and innovations. This rapid turnover makes it difficult for players to choose, and it also creates challenges for players looking for a good game. Players need to "sift" the game by using their wallet and time, which not only increases the cost of the player, but also reduces the fun of the player experience.
All in all, while the buying strategy has brought users and revenue to gaming companies in the short term, it has had a negative impact on the gaming experience of players and the healthy development of the mobile gaming market in the long run. The industry needs to pay more attention to the development and innovation of game content to truly improve the player experience and achieve sustainable development. At the same time, the player base should be more discerning and supportive of products that focus on quality and innovation and lead to a positive gaming experience. Only in this way can the domestic mobile game market develop in a more mature and healthy direction.