The first technical conference of Xiaomi car can be said to be highly anticipated, and in the 3-hour press conference, Lei Jun introduced the achievements of Xiaomi car in technology.
However, the capital market does not seem to be optimistic about Xiaomi Automobile, after the huge and lively Xiaomi Automobile Technology Conference, the Hong Kong stock price of Xiaomi Group has been for two consecutive days**.
Before the start of the press conference on December 28, Xiaomi Group's stock price rose by 261%, with the gradual progress of the press conference, the stock price went all the way, and the stock price closed down 025%。
On December 29, the first day after the technical conference of Xiaomi Automobile, the Hong Kong stock of Xiaomi Group was again **, closing at 15HK$6 shares, down 418%。
Netizens also commented on why Xiaomi's stock price plummeted. Some netizens said that as long as Mr. Lei develops the conference, Xiaomi's stock price is likely to fall the next day. Some netizens also said that the stock price ** is likely to be related to Xiaomi cars, because it was mentioned many times at the press conference that Xiaomi cars may be more expensive, coupled with the fact that the pre-sale price was not announced, people suspected that Xiaomi was not very confident in pricing, so it also affected investors' confidence in Xiaomi.
According to the analysis of institutional investors, this means that investors are divided on the current Xiaomi, at least, the press conference has not been able to give content that investors think exceeds expectations.
In fact, Xiaomi Group's stock price has risen once before. This time**, it actually reflects the capital market's expectation of Xiaomi Automobile, and the previous trend may have exceeded expectations.
Including Lei Jun himself, he has also questioned the capital market.
In his personal annual speech in 2021, Lei Jun mentioned that he once had a question:"Why does the capital market just not recognize us (Xiaomi)?”
The time node for this doubt was September 2019, when Xiaomi's revenue and market share were still growing, but the stock price fell to only one-third from the highest point of HK$24, which was almost halved from the issue price. But then, Xiaomi's share price began to rise all the way, reaching a high of HK$34 in January 2021, and Lei Jun's doubts about the capital market briefly dissipated at that moment.
More than two months later, Xiaomi entered the new energy vehicle track with a budget of $10 billion over 10 years. Citibank said in a subsequent research report that the market could give Xiaomi a higher valuation before the valuation of its EV subsidiary is factored into Xiaomi's comprehensive valuation.
But it backfired, and higher valuations didn't happen. On the first trading day after the official announcement of the car, Xiaomi's stock price once turned green in the intraday, and it was only slightly 059%。
On December 28, Lei Jun, the founder of Xiaomi, appeared at the press conference in a suit and leather shoes, and it can be seen that he is still a little nervous after seeing the world.
At the press conference, Lei Jun spent nearly 3 hours, and the text record was as high as 10,000 words, and the release content included a full range of technology displays such as electric drive, battery, large die-casting, intelligent driving, and intelligent cockpit of Xiaomi cars.
Mr. Lei used the "50 most words" to mark the leading positions of Xiaomi Automobile, which really reflects the slogan of Lei Jun's car: ten times the investment, and make a good car seriously.
Industry insiders pointed out that judging from the current situation, the best technology of Xiaomi cars is still the intelligent cockpit and motor, and like battery CTB, integrated large die-casting, these may be average, which makes everyone feel that there is no particularly big highlight at the Xiaomi press conference.
The essence of this huge Xiaomi car conference is to raise the public's expectations and make people feel that it is "worth the money", because Lei Jun himself admitted that the pricing of Xiaomi cars is "indeed a bit expensive".
Consumers' expectations for which market Xiaomi enters have never changed, which also makes consumers look forward to Xiaomi cars.
Unlike Xiaomi's mobile phone, which is based on the "cost-effective" strategy, this time, Xiaomi Auto takes the high-end route and positions this car as the choice of the "elite of the times". The implication is that Xiaomi mobile phone users and the "elites of the times" are two different groups. Perhaps, this is a "car talk" to think too much, maybe many of those who use Xiaomi have been successfully promoted to the "elite of the times".
Lei Jun said bluntly, su7's ** don't talk about 990,000, impossible, don't talk about 1490,000, or respect technology. However, there were still audience members shouting "1990,000!”
Previously, there were rumors that the price of Xiaomi cars was about 300,000-400,000. Now looking at Lei Jun's statement at the press conference, there is a high probability that it will not be too far from the rumors.
A few more words
Lei Jun finally officially brought Xiaomi cars to the public through a press conference, and this is just the beginning of the challenge for Lei Jun's road to car manufacturing.
The general view in the industry is that the key to whether Xiaomi Su7 can break through is still**,Too high is difficult to get sales,**If it's too low, it is estimated that Xiaomi can't afford to lose.
The Xiaomi Automotive Technology Conference demonstrated Xiaomi's strength in technology and further enhanced the popularity of Xiaomi cars. However, it will take time to verify whether Xiaomi cars can achieve big sales.