Watching the exhibition on the screen, OPPO set a precedent!Traditional culture is exploding again

Mondo Culture Updated on 2024-01-28

In the current social background of highly developed science and technology, the inheritance and development of traditional culture is facing new challenges and opportunities. Through high-tech products, such as smartphones, and other digital platforms, traditional culture can be presented to the public in a more modern and convenient way. This innovative way of dissemination contributes to the popularization and rejuvenation of traditional culture, so that more people can contact and understand these cultural heritages, thereby enhancing cultural self-confidence and cultural soft power.

By partnering with master illustrators to digitize artwork, users can enjoy high-quality artistic images when unlocking their phones. This practice not only provides users with visual enjoyment, but also may stimulate users' interest in art, and even promote the dissemination and sale of artworks.

This collaboration could also help boost OPPO's brand image, positioning it as a brand that not only offers technology products, but also focuses on the quality of life of its users. By incorporating traditional culture and modern art into its product design and services, OPPO is able to appeal to users who have a strong interest in art and culture.

In addition, the concept of on-screen exhibitions breaks the boundaries of traditional exhibitions, so that artworks are no longer confined to physical space, but can reach a wider audience through digital platforms. This innovative exhibition format provides a new platform for artists and art institutions to showcase, as well as a convenient and quick way for art lovers to appreciate and learn Xi works of art.

It's a culturally distinctive electronic product and experience, which is actually promoting the integration of traditional culture and modern lifestyle. This integration can not only enhance consumers' awareness and interest in traditional culture, but also stimulate more innovation and promote the development of culture-related industries.

As a manufacturer of mobile phones and electronic products, OPPO may provide users with a new cultural experience through its products and services, so that traditional culture can enter modern life in an innovative way and be loved and paid attention to by more people. This is not only a precedent for the industry, but also triggered the upsurge of modern youth's attention to traditional culture, and the combination of electronic technology and traditional Chinese illustration has given science and technology a sense of beauty.

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