Wu Yongming's new official took office in Taotian, and the first fire burned all over the high-level.
On December 20, Alibaba announced that less than 48 hours after Alibaba Group CEO Wu Yongming concurrently served as the CEO of Taotian Group, the entire Taotian Group had ushered in a huge organizational structure adjustment, and the logic of the structure and the relevant persons in charge had almost completely changed. Looking at all the major Internet companies, there have been few such radical new officials in the past two decades.
It is reported that this round of business segments and personnel adjustments of Taotian Group involves the original five development centers and independent sectors, which have been reintegrated into the following six sectors, and the person in charge of each sector reports directly to Wu Yongming:
1.User Platform Division and Alimama Division: Person in chargeWu Jia.
2.**Business Division, Taotian Merchant Platform Department, Customer Satisfaction Department: Person in chargeChen Weiye(Flower name: Section).
3.Tmall Division: Person in chargeLiu Bo(Flower name: Jia Luo).
4.M2C (Manufacturers to Consumer): Responsible personLiu Yiman(Flower name: Yiman).
5.Apparel Development Department: Head of the DepartmentWang Tingxiang(Flower name: Shaoyou).
6.**Live Streaming & Content Division: Person in chargeCheng Daofang(Flower name: Daofang).
Obviously, although not all the minus one and the heads of the plate have been killed, and the CTO Wu Zeming has not changed, Wu Yongming's radical pursuit of change is still on his face. Moreover, the heads of the six new sectors are not all within Taotian Group, but the elite generals and young Zhuang representatives within the entire Ali group, and even some people in charge such as Wu Jia, while retaining the position of president of Ali Intelligent Business Group, they also have to be sent to concurrently serve as Taotian.
His products are doing well, and Quark can break out of the search engine market, which is extremely red-sea, relying on the product power to make young people pay. So after being transferred to Taotian, he was in charge of the user platform and Alimama to improve the user experience of **Tmall through his product capabilities and technical background.
Here we can expand on the organizational structure designed by Wu Yongming for Taotian this time, compared with the network model woven by Ali's small front desk * large middle platform in the past, and the modular three centers built by Dai Shan later (later expanded into five centers), they are obviously more functional, closer to direct combat rather than Svenwen's troop arrangement.
From these three different structures, it can also be seen that the idea of the evolution of Ali's organization and the process of gradual enlightenment:From the days of the day, hoping to seek stability and success, strengthen the organization with a network structure, and weaken the individual;Later, when the crisis was perceived, the structure was adjusted, and it was hoped that the state of modular structure would be used to meet the challengeNow that the market value has been surpassed by Pinduoduo, realizing that survival is the first priority, Taotian and Alibaba Cloud have been established as core assets to be infinitely raised, and the power of the group has been used to support Taotian, and a more direct tree structure has been used to improve combat capabilities and efficiency.
Although the effect of the tweaks has not yet been felt, logically, it is clearly a good thing. In troubled times, use heavy codes, Shen Ke takes fierce medicine, whether the medicine is right or not, it is not too late to realize that you are in the troubled times and Shen Ke, and it doesn't hurt to be radical. Of course, radical itself is not a positive or derogatory word, and it is also mentioned in "The Present Situation and the Party's Tasks" that it is necessary to "carry out radical political and economic reforms that are beneficial to the broad masses of the anti-Japanese people."
Moreover, Wu Yongming himself came with the task of reform, and he had to save Alibaba and its two core businesses from the quagmire, so a more radical strategy is even more understandable. Another thing that can prove that this radicality is out of strategic planning rather than personal impulse is that "New Position" notes that although Wu Yongming also carried out drastic reforms after serving as the CEO of Alibaba Cloud, he was not radical, but delayed for two months before retreating after Alibaba Cloud collapsed twice in a row, and turned around to set up an infrastructure committee and research cloud computing basic technology.
It's just that Wu Yongming himself has a management philosophy and experience of "grasping the big and letting go of the small", which is a completely different characteristic from Daniel Zhang, who is from a financial background and loves to pick details, and it is rumored that the latter's attention to business will even reach the level of how a specific product should be done.
If you win the bet, you will have a beautiful turnaround, and everyone will be rewardedAfter losing the bet, Alibaba, which has now been surpassed by Pinduoduo in market value, will slide in what direction after its core e-commerce business loses momentum?We can only wait and see what Wu Yongming and the new management will give in 2024.
Another point that needs to be expanded is that when sorting out the transition from the combination of Daniel Zhang + Dai Shan to the combination of Wu Yongming + Wu Yongming, it is inevitable that people will be reminded of Jiang Fan who is still fighting in Southeast Asia. If there is no Zhang Dayi incident, Jiang Fan, who has taken over the complete territory of "**Tmall + Alimama" at the end of 2019, will Taotian promote the merger process faster than Dai Shan?With his execution and combat effectiveness all the way from ** wireless, will he be able to hold Ali's basic plate better than Dai Shan, who takes the route from logistics to B2B and then to Taote?
Unfortunately, although the 37-year-old Jiang Fan has achieved outstanding results in overseas digital business, and has also returned to the core layer of Ali and become a partner again, it is obvious that Alibaba and he have missed too much. And some situations and once the fighter plane is missed, it will be extremely difficult to recover it, radicalization is only the minimum background, and Wu Yongming also has to be radical.
The title picture and the accompanying pictures in the text** are on the Internet.