A few days ago, the domestic new generation of Mercedes-Benz E-class long wheelbase version was officially launched, and a total of 6 models were launched for the new car, with a price range of 449-52.980,000 yuan. For reference, the official guide price of the Mercedes-Benz E-Class on sale is 4401-50.410,000 yuan. From this point of view, the **Mercedes-Benz E-class** has improved, which is quite "confident" in today's increasingly competitive market in medium and large cars. So what is the overall strength of this new car?
First of all, from the appearance point of view, the new car still provides two shapes: the large standard version and the standing standard version, corresponding to the sports and luxury styles respectively. Among them, the front face of the large standard version adopts a dot-matrix grille design, which is somewhat similar to the Mercedes-Benz EQ electric series models. The design of the lamp cluster adopts a retro "peanut lamp" shape, which is a tribute to the seventh-generation Mercedes-Benz E-Class (W210).
From the side, the wheelbase of the Mercedes-Benz E-class long wheelbase version is still lengthened compared with the imported standard axle version of the model, which is 133mm longer, making the side lines of the new car more slender and dynamic. In addition, the new car has a concealed door handle design, and its drag coefficient is only 023cd。
In addition, the design of the rear of the car echoes the front of the car, the bottom of the tail light group is a wavy shape, and the internal light group adopts the Mercedes-Benz starlight design, which has a good recognition after being lit. The rear of the new car is equipped with a continuous chrome trim strip, of which the standard version has a hidden exhaust layout, and the large standard version has an exhaust trim and diffuser design, which further highlights the different styles of the car.
In terms of interior, the new car also adopts the latest family style, which is consistent with the EQ series, and the new car also uses a suspended instrument panel, and the large central control screen is connected to the entertainment screen in front of the co-pilot, which is full of science and technology. In addition, the new car is equipped with the latest MBUX intelligent human-computer interaction system, and uses Qualcomm 8295 intelligent cockpit chip, which has also been localized and upgraded for the car machine, supporting iQiyi, Tencent**, Volcano Car Entertainment, QQ** and Himalaya. In terms of intelligent configuration, it has been greatly improved compared with before.
In addition, the new car also has 11 China-specific rear optimizations, including seat adjustment and ambient lighting, etc., although it is said that it has improved a lot from the data, but these are not bright spots compared to some emerging new car manufacturers. At the same time, the new car can achieve L2+ navigation assisted driving.
And in terms of powertrain, the new car will be equipped with 2With the 0T engine and the ISG intelligent motor system, the E 260 L model has a maximum power of 150 kW and a peak torque of 320 NmThe E 300 L model has a maximum power of 190 kW and a peak torque of 400 Nm. The new generation of Mercedes-Benz E-Class will also be launched as a plug-in hybrid version of the E 350 E L model to meet the needs of different consumers.
In the traditional medium and large luxury car market, the biggest opponent of Mercedes-Benz E-class is Audi A6L and BMW 5 Series, and from the sales data, in the first 11 months of this year, Audi A6L is also in the lead, with sales of more than 160,000 units, while Mercedes-Benz E-class sales are only 1360,000 units, slightly ahead of the BMW 5 Series at 12360,000 units. The Audi A6L, which was launched in August 2022, can be said to be slightly superior in terms of product power, so it has won the recognition of consumers. Now the arrival of the new Mercedes-Benz E-class, in terms of product strength, is bound to form a certain pressure on the Audi A6L.
However, it is worth mentioning that the BMW 5 Series will also be officially launched in January 2024, and whether it can achieve a late start is also quite interesting. In addition, the continued popularity of the new energy market is gradually seizing the inherent territory of traditional luxury brands. For example, models such as Zeekrypton 001 and Weilai ET7 have good sales performance, and with the influx of more models, it is also difficult for the Mercedes-Benz E-class to achieve further sales.
Write at the end
Although the Mercedes-Benz E-class has been greatly improved compared with before, its advantages in the traditional luxury car camp have been further highlighted. However, China's auto market is also gradually changing, especially the gradual increase in consumer acceptance of new car manufacturers, and the influence of Mercedes-Benz's "logo" on sales is not so great. Even if the price of the Mercedes-Benz E-class has increased, it is still a major attraction to see whether the Mercedes-Benz E-class will gain more consumer attention through price reduction strategies under competitive pressure in the future.
This article is originally produced by Wenwu Lane New ** Studio,**Please indicate the source: Wenwu Lane, the author of this article: Xia Mu).
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