The news of Dong Yuhui's business challenges has attracted public attention. According to reports, New Oriental Cultural Tourism Group, established in 2023, may be specially prepared for Dong Yuhui. However, this new player in the tourism industry does not seem to have a clear advantage in the integration of tourism resources. In addition, the leading position of Oriental cultural tourism products and the limited adaptation group may limit Dong Yuhui's influence.
Dong Yuhui's sales performance in the live broadcast room of cultural tourism was not good, and he attracted the attention of netizens. Expensive products discourage many people, even if they want to support Dong Yuhui, they feel helpless because of the problem. Some commentators believe that if Dong Yuhui's commercial value continues to decline over time, it may be difficult to reproduce his current traffic and popularity even if he moves to other platforms.
This situation reflects a common challenge in the live streaming and influencer economy: even with high popularity and influence, they may face commercial difficulties due to factors such as product positioning, strategy, or market adaptability. For Dong Yuhui, how to adjust his strategy to adapt to market changes may be the key issue he faces. At the same time, it also reminds other live streaming sellers and influencers that the key to success is not only to attract audiences, but also to consider the sustainability of the product and marketing strategy.