2024 is just around the corner, and this year is a warm and busy year for the film industry, especially near the end of the year, and a large number of new films and re-releases will be released in a bunch. Some netizens have estimated that from the end of November to the end of December, more than 80 movies have been released or will be released, "You may not be able to watch two movies a day." ”
This year, China's film market has recovered strongly. According to data from Maoyan Professional Edition, this year's Spring Festival stalls ended at 676.5 billion yuan became the second in history;After that, the box office of "May Day" stalls was second only to the same period in 2019 and 2021;The box office of the summer stalls exceeded 206200 million yuan, breaking the records of the highest box office, highest number of people, and total number of shows in the summer file of Chinese film history.
The variety of videos is more abundant.
With the release of so many films in the Chinese New Year file, the industry is optimistic that the total box office of this year's films will hit 55 billion yuan. In recent years, judging from the data and feedback from social networks, the reasons for the audience's New Year movies are different from the "family carnival" in the Spring Festival stalls, and are more "their favorites" and "friends gatherings", so the themes of the New Year movies are gradually diversifying.
Among the movies released from mid-December to the end of the month, there are many genre films, both old faces and new characters
Feng Xiaogang, who represents the pinnacle of domestic Chinese New Year films, brought Ge You, ** and other original team members to create "If You Are Honest Do Not Disturb 3", and against Dapeng and Baike, two domestic "Internet Generation" comedy brothers, cooperated for the first time "Annual Meeting Can't Stop!".》；
The realistic film "The Three Teams" starring Zhang Yi will be the first financial crime film "Goldfinger" to be cooperated by Tony Leung and Andy Lau after 20 years
The high-scoring movie "La La Land" from Hollywood was re-screened in the mainland after 6 years, and the movie "Twinkle Twinkle Twinkle Star" adapted from the series exceeded 70 million at the box office less than a day after the pre-sale opened, and the current (as of December 20) pre-sale box office reached 26.4 billion yuan, which is the highest pre-sale Chinese New Year film in the same schedule in the past three years;
In addition, director Wen Ziren's "Aquaman 2: The Lost Kingdom" on behalf of Hollywood blockbusters, "Detective Conan: The Fish Shadow of Black Iron", which is "late and must arrive" every year, has also been released last week, and there is also a "Taylor Swift: Times Tour" at the end of the year, which has the potential to make theaters a large-scale concert scene.
The film is more diverse.
Whether a movie sells well now largely depends on whether the marketing methods are diversified and whether it can attract the audience's attention in a short 30-second short ** and make them pay for tickets.
In addition to fans of the main drama version, "Twinkle Twinkle Twinkle Star" also set up a special "snow field", where the theater will give the audience a hand-held snow can, creating a special viewing experience of "snow atmosphere" after the movie ends. According to the information released by the filmmaker, on the day of the film's release, 1,314 cinemas across the country held a "snow field" event at 13:14.
Since the recovery of the film market this year, the film and television hits represented by "Disappearing Her" and "All or Nothing" have once again proved the importance of short ** marketing to the box office, according to Maoyan data, comparing the two movies with the highest number of marketing popularity and people who want to see in 2022 "Avatar: The Way of Water" and "I Want to See You", and the two movies with the highest data in 2023, "Three Teams" and "Twinkle and Twinkle Star", also shows that the focus of publicity is shifting from Weibo to Douyin.
For example, "Goldfinger", which is jointly produced by 10 companies such as Emperor Film and Television, focuses more on playing the trump card of Andy Lau and Tony Leung in terms of publicity, and also releases a large number of edited spoilers** to promote the story of the movie adapted from real events, and uses the role image of Tony Leung in the movie to associate Sigma Man, a more popular character topic for men.
Of course, high-quality movies can support marketing and attract audiences, and what movies will be available next week?We've put together some of the new upcoming films that we hope you enjoy.
"Stealth" takes place in a hidden corner of the bustling city of Hong Kong, where the dark web has become a hotbed for new drug trafficking, and drugs are rampant. The situation is urgent, and ** will use all means to arrest the drug lord behind the scenes codenamed "Boss". This is a contest between justice and **, and it is also a decisive battle about survival and destruction.
Andy Lau, sixteen years later, challenged the villain again, playing a cunning, ruthless, and ruthless drug lord. With every shot clean and every look revealing cunning and ruthlessness, he is the top hunter in this dark game.
* is an elite team played by actors such as Lin Jiadong and Peng Yuyan, who shoulder the mission of defending justice and vowing to uncover the evil under this dark web. They face an unprecedented challenge not only to track down the drug and its whereabouts, but also to deal with a fierce counterattack from criminals.
This is a life-and-death contest, but also a test of wisdom and courage.
The annual meeting can't be stopped!》
The film takes the annual meeting as the starting point, focusing on the hilarious story of a group of migrant workers who work together to reach the top of life "crazy". Fitter Hu Jianlin (played by Dapeng) was transferred to the headquarters by mistake when the group laid off employees, and the personnel manager Ma Jie (played by Bai Ke), who was wrapped up in the "wrong adjustment" incident, was forced to hide it in order to keep his job. From "factory" to "big factory", from "blue collar" to "gold collar", Hu Jianlin is full of jokes because he is incompatible with the environment of big factories, and he is also like a "workplace demon mirror" to reflect the faces of all beings.
Twinkle Twinkle Twinkle Star".
The 2022 hit drama "Twinkle Twinkle Twinkle Star" has left countless viewers with touching memories of "Wanxing CP" and Nanchuan Middle School, and the sentence "Zhang Wansen, it's snowing" has successfully swiped the screen on various social platforms, and the pair of CPs Lin Beixing and Zhang Wansen are also regarded as "crush ceilings" by netizens. The movie is co-created by the original cast of the drama series of the same name, directed by Chen Xiaoming and Zhang Pan, starring Qu Chuxiao and Zhang Jianing, and starring Fu Jing and Jiang Yunlin.
The film tells the story of Lin Beixing (played by Zhang Jianing), who has been giving up himself in order to follow love, who is extremely sad because of her boyfriend's cheating, and accidentally deletes the text messages in her old mobile phone when packing up her ex-boyfriend-related belongings, and frequently travels back to high school, but is always dragged back to the real world at every critical moment.
After several explorations, Lin Beixing found that the key to crossing was related to Zhang Wansen (played by Qu Chuxiao), and was determined to save Zhang Wansen, so a wonderful story of time and space redemption and mutual growth began.
Goldfinger" down-and-out young man Cheng Yiyan (played by Tony Leung) unscrupulously conducts illegal money and power transactions, and single-handedly creates Jiawen Group to become a billion-dollar giant crocodile. Senior Investigation Officer Liu Qiyuan (played by Andy Lau) found out that the crime behind Cheng Yiyan decided to open a case for investigation, but he did not expect that the case had affected the global financial market, so he spent 15 years pursuing the case across the border.
Taylor Swift: The Times Tour
The film records the world tour of global pop ** female singer Taylor Swift this year, including many classic tracks in Taylor**'s career, and at the same time restores the live grandeur of the tour, creating an audio-visual feast from a movie perspective.
The film was released in North America in October this year, and the box office was overwhelming. According to the data, the film earned $45 million on the first day of release in North America, surpassing "Joker", which won the box office record for four consecutive years on the first day of October in North America, and the global box office of the film has reached 2$4.9 billion.