On December 14th, the "Game +" Forum hosted by the Game Publishing Working Committee of the China Audio-video and Digital Publishing Association and the China Game Industry Research Institute, and undertaken by Boke City and Shanghai Zhengxiang Digital Technology Research Institute was successfully held in Guangzhou. He said that with the advent of the digital economy era, the innovative development of "Game+" is bound to promote the transformation and upgrading of the game industry, and integrate into the new advantages and new momentum of China's digital economy.
Zhang Yijun, First Vice Chairman of China Audio-video and Digital Publishing Association and Chairman of the Game Working Committee.
The full text is as follows:
Distinguished guests, friends, ladies and gentlemen:
Good morning!Today, we gather again in the bustling and beautiful Yangcheng to attend the "2023 Game Industry Annual Conference". Here, on behalf of the Game Working Committee of the China Audio and Digital Association, I would like to express my most sincere welcome to all the leaders and guests, business representatives and friends attending the meeting!
The reason why the annual meeting has been supported and embraced by everyone is that it is a rare opportunity for everyone to communicate and share. At the beginning of this year, we held the "2022 Industry Annual Conference" here, with the theme of "Cross-border Integration Empowering the Future", and conducted in-depth exchanges on the hot topic of "Game +". In the past ten months, we have not stopped at the theoretical level, but have continued to enrich the practical connotation of "Game+" in many fields such as cultural inheritance, education and popularization, medical and public welfare, and used AI technology to explore new possibilities of "Game+".
**In the report of the 20th National Congress of the Communist Party of China, the general secretary proposed that "we must adhere to the principle that science and technology are the primary productive forces, talent is the first resource, and innovation is the first driving force, and we must thoroughly implement the strategy of rejuvenating the country through science and education, the strategy of strengthening the country with talents, and the strategy of innovation-driven development, open up new fields and new tracks for development, and constantly shape new momentum and new advantages for development." More and more practical results show that there is a natural "resonance" effect between the game industry and technological innovation, and the practice of "game+" itself means innovation and infinite possibilities. The original intention and vision of holding the "Game+" forum is to find the "singularity" of cross-border integration of games from the constantly upgrading and iterating technologies, enhance their diversified value, promote their positive transformation, and contribute to the high-quality and sustainable development of China's game industry.
With the advent of the digital economy era, the innovative development of "Game+" is bound to promote the transformation and upgrading of the game industry, and integrate into the new advantages and new momentum of China's digital economy. How to understand the meaning and connotation of "game +" more objectively and accurately, I think we need to grasp the following points:
First of all, "Game+" means change and innovation. As the game market matures, so does the difficulty of product innovation. "Game +" provides a new development path full of infinite possibilities, and even has the same grand imagination space as "Internet +" and "AI+".
Second, "Game+" will bring a new perspective to society. It not only maximizes the "functionality" of the game and reinterprets the connotation and value of the "game", but also delivers new ideas, new models and new expressions to other industries, such as "game + aerospace science" and "game + art", which is entirely likely to trigger the digital transformation of the traditional economic form.
In addition, "Game+" has the potential to become a new vehicle for connecting the virtual and current worlds. "Game+" makes games no longer stay in the virtual world, but becomes a new track to expand cultural influence, empower social development, and help the digital economy, and the scope of social application value will be greatly expanded.
While looking forward to its beautiful vision, it must be objectively pointed out that "Game +" is still in the initial stage of exploration, and the specific path of "vertical circle breaking" is still under construction. In this regard, I think there are three areas that can be started immediately:
First, focus on the cultural attributes of "game +" and work content innovation. Deeply excavate the rich connotation of excellent traditional Chinese culture, return to the content itself, concentrate on creating high-quality products, and create more "game +" products with profound thoughts, exquisite art, wonderful stories, well-made, and in line with market demand, so as to better realize cultural empowerment, effectively inherit high-quality cultural genes, show Chinese aesthetic style, and unite national cultural identity.
Second, take the initiative to strengthen cross-border marketing to help integrate and develop with the real economy. Game companies should take the initiative to promote the cross-border integration of games with more traditional fields through cross-border marketing, tap the diversified value of games, and stimulate the vitality of industrial innovation. Continuously expand the scope of cooperation with education, culture, medical care, public welfare practice and other fields;It is also necessary to explore high-quality game IPs, form linkages with **, animation, film and television, and achieve two-way empowerment;At the same time, we will give full play to the advantages of the local game industry, build a Chinese-style modern "game+" model, and enhance its influence and discourse power in the international cultural field.
Third, seize the opportunity, lay out in advance, and do a good job in the training of technical talents. The development of "Game +" has always resonated with scientific and technological innovation, and it is indispensable to have the blessing of scientific and technological talents. In the medium and long-term layout of industrial development, it is indispensable to plan the construction of scientific and technological talents. At present, the association has made systematic arrangements for theoretical research and industry-university-research cooperation, and the research on China's game industry has included the "Game +" topic in the annual plan. Some enterprises have also set up research institutions such as the "Shanghai Forward Digital Technology Research Institute" to conduct special research. The next step is to coordinate and integrate various research results to form a joint force, and at the same time, it is necessary to cooperate with universities, including joint training, project co-construction, etc., to do a good job in the "incubation" and "delivery" of cross-border technical talents.
We sincerely hope that through various forms of dialogue and exchange, including today's thematic forum, we can collide sparks of ideas, inspire wisdom and inspiration, and stimulate wonderful ideas, so as to provide more and better ideas and experiences for the innovation and development of the game industry.
I wish the forum a complete success!Thank you!