On January 9, the 2024 American Consumer Electronics Show CES officially opened, and at this exhibition, Volkswagen brought you a mild camouflage model of the new Golf GTI, and the outline of the new car has been very clear.
At the same time, Volkswagen announced that the eighth-generation Golf (note: not the Golf GTI) mid-life facelift will officially debut at the end of this month. 2024 marks the 50th anniversary of Golf, with a number of new cars and events to celebrate golf's journey, including the GTI and R.
In fact, when it comes to Golf, it can be said that everyone knows it, as a classic from generation to generation, Golf was the first thing many people knew about cars, and it was also the first car that many fans bought. However, in 2023, Volkswagen brand CEO Thomas Schaefer has revealed that the next generation of the Golf will be an electric model, based on this passage, the mid-term facelift series of the eighth-generation Golf may be the last swan song since the birth of this fuel classic steel cannon for half a century.
It can be seen that the new Golf GTI unveiled at the 2024 CES exhibition adopts a new headlight shape, which is connected by the left and right through-light bars, and the addition of the luminous Volkswagen logo makes the front of the car more eye-catching, and the overall appearance is the same as ID3 Relatively similar. The front envelope adopts a through-air vent design, and the lines on both sides look more violent, highlighting the sporty feeling.
Looking at the side of the body, compared with the current model, the new Golf GTI has not changed much, and the wheels are made of double five-spoke Y-shaped black wheels with strong personalization, and the interior is equipped with a set of red calipers, which is more combative.
The interior of the Golf GTI was the focus of the conference. Volkswagen officially upgraded the center control screen of the Golf GTI and replaced it with 129-inch or 15-inch multi** OLED touch screen, and the instrument adopts 1025 inch LCD screen.
Another highlight of the new car is that Volkswagen announced a partnership with Cerence on generative AI, which will deploy Cerence Chat Pro on the in-vehicle side in the future, offering a number of new features that go far beyond the current voice control. For example, in-car voice assistants can be used to control infotainment, navigation, and air conditioning, or to answer general knowledge questions, and in the future, AI will answer questions beyond certain ranges.
It is reported that the ChatGPT function will be the first to be launched in Europe in the second quarter of this year, involving models including Volkswagen ID7、id.4、id.5、id.3. The all-new Tiguan and all-new Passat, as well as the new Golf series, will support this feature, which is also currently being approved in the United States.
As a classic among Volkswagen classics, in 1974, the first generation of Golf was conceived and depicted by Giugiaro, the "master of century design", and was born in a high-profile manner. The following year, the first-generation Golf GTI was unveiled at the Frankfurt Motor Show, and since then the Golf series has been on a glorious journey.
Nowadays, under the changing trend of intelligent and electrified vehicles, change is life and death. The mid-facelift model of the eighth-generation Golf series has also opened the road to digital innovation, and the launch of ChatGPT is eye-catching, and after a short period of convincing, the Volkswagen Golf series may still have a chance to win market recognition in the future.