Drink market.
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January 9, 2024.
1. Pure Zhen 0 added yogurt is newly launched
2. Yuexiu Huishan pushes limited pure milk
3. Dr. Xian's fresh milk "Good Luck Bottle" was listed
4. Tsingtao Brewery added investment in a beverage company
5. China Resources C'estbon made new foreign investment in Wuhan
Pure Zhen 0 added yogurt is newly launchedRecently, Chun Zhen officially announced the new listing of 0 added yogurt. It is reported that the product is a real 0 additive product: 0 flavor, 0 pigment, 0 gelatin, 0 milk powder, 0 preservatives, 0 complex ingredients, replaced by more natural citrus fiber and seaweed powder ingredients, and the formula is purer. At the same time, the product is fermented with 80% raw milk, which is triple homogenized for a smoother taste. 
Yuexiu Huishan pushes limited pure milkRecently, Yuexiu Huishan and Shenyang Palace Museum have launched a joint limited edition product - Luxury Jersey 43g pure milk was officially launched. It is reported that the new product takes the Shenyang Forbidden City as the source of inspiration, skillfully integrates traditional cultural elements with modern consumer needs, and takes the most recognizable Dazheng Hall of the Shenyang Forbidden City as the packaging design element, so that people can appreciate the charm of the Shenyang Forbidden City while tasting milk, and feel the enduring traditional culture. 
Dr. Xian's fresh milk "Good Luck Bottle" was launchedRecently, Dr. Huishan Xian aimed at consumers' urgent desire for "New Year, New Atmosphere", and launched a limited edition packaging of Dr. Xian's Fresh Milk Dragon Year at this moment of Vientiane's renewal, conveying New Year's blessings with the image of "Fresh Blossom Good Luck Year" and asking for a good fortune for the new year. It is understood that the limited packaging of Dr. Xian's fresh milk dragon year is based on bright Chinese red, implying festivity and prosperity, with the theme word of "fresh opening and good luck year", deepening the brand impression of Dr. Xian's "making everything fresher", and at the same time, the homophonic coincidence of "fresh opening" and "opening up" gives people the meaning of "welcoming the new year" and "looking forward to a new life", conveying the sincere wishes of Huishan milk to the majority of consumers for "good luck in the new year", which is both creative and humane. 
Tsingtao Brewery added investment in a beverage companyAccording to the industrial and commercial system, recently, Tsingtao Brewery Group has added new foreign investment, and the new investment enterprise is Tsingtao Brewery's excellent health drink, with an investment amount of 9000000 yuan and an investment ratio of 100%. Tsingtao Beer Youjia Health Drink *** was established on August 21, 2020, with a registered capital of 9000000 yuan, the legal representative is Wang Shaobo, and the licensed items in the business scope include wine product production and alcohol management. 
CR C'estbon made new outbound investments in WuhanAccording to the industrial and commercial system, recently, China Resources C'estbon Beverage (China) Investment Co., Ltd. has added foreign investment, and the new investment enterprise is Wuhan Huaxinda Beverage Technology, with an investment amount of 77 million yuan and an investment ratio of 70%. Wuhan Huaxinda Beverage Technology Co., Ltd. was established on June 27, 2017, with a registered capital of 110 million yuan, the legal representative is Zhang Weitong, and the licensed projects in the business scope include beverage production and food sales. 