Now smart TVs are becoming more and more popular, and ordinary families basically use network TVs.
The biggest advantage of online TV is that you can watch a variety of programs, and it is not limited by time, even if it is a live program, you can watch it back.
However, although network TV is becoming more and more advanced, it is becoming more and more criticized, and TV is getting smarter and smarter, but it is getting farther and farther away from the essence of TV.
In the past, as long as the TV was turned on, it was able to ** the programs of major TV stations, but now the TV is turned on and it is full of advertisements, as well as applications for various platforms, if you want to watch TV programs, you have to go around the eighteen bends of the mountain road to find it, even young people are not easy to find TV programs, let alone the elderly.
Nowadays, many people's TV has become an ornament, or an advertising tool, many people can't watch programs at all, or can only watch some paid programs, and they can't start with the programs they want to watch.
In response to the chaos of television, everyone has long called for greater rectification, and TV manufacturers must not be allowed to do whatever they want, and TV must return to the essence of watching TV.
And the state is also actively increasing the whole of this chaos.
On August 21 this year, the State Administration of Radio and Television, together with the Ministry of Industry and Information Technology, the State Administration for Market Regulation and other relevant units, held a mobilization and deployment meeting in Beijing to control the complex work of TV "matryoshka" charges and operations.
According to the requirements of this meeting, by the end of 2023, pilot work and special rectification will be carried out, focusing on solving the problem of "too many charging packages, many charging subjects, and opaque charging", and the phenomenon of TV "nesting dolls" charging has been significantly improvedVigorously improve the user's experience of watching TV when they turn on, and basically realize the live broadcast channel of cable TV and IPTV when they are turned on.
On September 28th, at the press conference on the theme of "Authoritative Departments Talk about the Beginning" held by the State Council Information Office, Zhu Yonglei, deputy director of the State Administration of Radio and Television, once again said that for a period of time, the broad masses of the people have reported that "it is difficult to watch live TV channels, there are many remote controls, and the operation is complicated", in addition, there are more connections between TV sets and set-top boxes, and the State Administration of Radio, Film and Television attaches great importance to the voices of the people, and will solve the complex problems of TV operation and realize simple and easy to watch live TV channels as a popular project. By the end of this year, 80% of the country's cable TV users and 85% of IPTV users can watch live TV channels when they turn on.
According to this requirement of the State Administration of Radio, Film and Television, this means that before the end of the year, the vast majority of users will be able to watch live TV programs as soon as they turn on their phones.
And this includes not only cable TV,It also includes IPTV,The IPTV mentioned here is interactive network TV,That is, everyone commonly sees smart TV or network TV。
After this reform, it will become easier and easier for everyone to watch TV in the future, and the problems that plague everyone to watch TV are likely to be solved.
For a long time, everyone has been facing several mountains when watching TV programs through online TV.
The first big mountain、I can't find the TV entrance。
In the past, TV was very simple,You can watch programs with a remote control,But now network TV is very complicated,Boot is the page for review,And you can't find the entrance to watch TV at all。
If you want to watch TV, you have to ** a variety of applications, but there are various pages in the application, which makes everyone at a loss, and many people can't find the TV entrance.
The second mountain、There are more advertisements than programs。
Everyone buys a TV set,The most fundamental purpose is to watch TV,But now many TVs are networked,In addition to opening the opportunity to have some product placement ads,Once connected to the network,There will be all kinds of advertisements in every click place,Especially watching programs is constantly advertised。
And many of these advertisements are mandatory, and you can't cancel them if you want to, which is completely forced consumption.
The third mountain, charging layers of nesting dolls.
In the past, everyone could watch all kinds of TV programs cleanly by paying a few dozen yuan of TV fees, but now online TV has completely changed its taste.
Today's TV shows are basically layers of nesting dolls, first of all, you have to ** an app and become a member of them before you have the opportunity to watch TV, and membership is not cheap, many are hundreds of dollars a year.
But after you buy a membership, do you think you can watch everyone's shows?Wrong, there are a lot of in-house shows that have to be charged separately.
And there are many programs that claim to pay the membership fee so you don't have to watch ads, but in fact, after you pay the membership fee, there are still various advertisements, which is very disgusting, and this kind of nesting doll makes people experience very badly.
For the chaos of network TV, everyone has long hated it, but consumers are completely in a passive position, so they can only complain, but they can't change it.
But now the state has finally taken action,According to the country's regulations,In the future, TV must have a clear TV entrance,There must be a clear place to watch live TV when it is turned on,If it does not meet the conditions, it cannot be produced。
In addition, for paid programs, the platform must clearly list the details of the charges, including what content is included, what content is not included, how to refund the membership fee, etc.
And this kind of TV is not only effective for newly produced TVs,Stock TV will also be reformed,After the country's rectification,The program of TV should be upgraded,After the upgrade, you will see a simple and clear page,It is convenient for everyone to watch TV。