In 2023, times will change and the world will be impermanent. One of our friends has left one after another, and one of them deserves our remembrance is Kissinger. Kissinger devoted his life to promoting Sino-US cooperation, and he was an important promoter of Sino-US relations. However, despite Kissinger's historic contributions to Sino-US relations, what he devoted half of his life to did not fully develop as he had hoped. Now, relations between China and the United States have begun to warm up again, which is reminiscent of Kissinger's theory of balance of power. Behind the balance of power is actually the embodiment of national strength. National strength not only includes hard power, but also the improvement of soft power, which includes culture, consumption and other aspects. The rise of China has made the world more willing to talk to China on an equal footing, which is a clear change. Recently, there have been frequent high-level exchanges of visits between China and the United States, especially the meeting between the heads of state of China and the United States. U.S. Affairs Assistant Shali said that China-US relations are not a zero-sum game, but face common challenges. China's status as a great power is also becoming more and more widely recognized, and China's strength and status have been won through its own efforts. China is already the world's second largest economy and has maintained steady growth.
China's position in the global industrial chain is becoming stronger and stronger, for example, automobile exports are expected to surpass Japan to become the largest country in automobile exports. All this shows that China's power and influence are growing. When talking about China's soft power, we have to mention the importance of soft power to a country's competitiveness. In the 90s of the 20th century, Joseph Nye first proposed the concept of "soft power", that is, the ability of a country to attract and influence other countries on the basis of comprehensive national strength. Although hard power is still important, the role of soft power has become an important dimension in evaluating a country's overall strength. As a large country, China's soft power ranking has been steadily rising. In the 2022 BrandFinance Global Soft Power Index, China jumped to fourth place, setting a record high ranking. China's soft power is mainly reflected in economic development, anti-epidemic effectiveness, innovation ability, Winter Olympics effect and national brand. This improvement has also been widely recognized internationally. China's development in soft power has also been reflected in a series of international events. For example, the opening ceremony of the Winter Olympics hosted by China was simple and exciting, showing the world a new and confident image of China.
Compared with the opening ceremony of the 2008 Olympic Games, China's international status has undergone positive changes. In addition, China has also acted as a major provider of global public goods on the international stage. From the Belt and Road Initiative to the Global Development Initiative and the Global Security Initiative, China has actively promoted the process of building a community with a shared future for mankind. China's international discourse is also gradually increasing, for example, this year, under the impetus of China, Saudi Arabia and Iran diplomatic relations are normalizing. On the whole, the improvement of soft power plays an important role in the status and influence of a country in international relations. As a country with a long history and strong strength, China's sustained development in soft power is bound to make greater contributions to the peace and development of the international community. On a global scale, soft power has become an important means for countries to compete for international status. On this issue, China has surpassed the United States in wisdom and soft power, but objectively speaking, there is still a lot of room for improvement in China's soft power. In addition to the criteria of the Western perspective, we can also learn from the soft power powers of the West, such as France, Xi. France has long been regarded as a symbol of high-end, taste, and its soft power has always been a global leader.
This is largely due to France's vast diplomatic network, active participation in international affairs, and the penetration of the French culture as its core lifestyle. Behind France's soft power is the influence of the Renaissance and the Enlightenment, as well as the world-famous French cuisine and French wine. French wine has successfully exported France's soft power and become an important carrier of national culture. However, in recent years, the wine industry in the United States, Australia, Chile and other countries has also been on the rise, becoming an excellent carrier of national culture, and these changes are also quietly happening. Recently, there have been two top blind tastings in the wine world, both of which are indicative of the rise of the wine industry. Does this mean that France's soft power is being surpassed by other countries?Is soft power just about cultural output and brand packaging?The core competitiveness of soft power is in the first placeHow to achieve the continuous output of soft power is a question that we need to think deeply. The rise of Chinese wines has become the focus of global attention, and the latest blind tasting test results prove that Chinese wines are on a par with the world's top wines.
In the blind tasting test hosted by authoritative wine critics, the Chinese wine dragon stood out with a high score, comparable to the top French wine Château Lafite, which attracted great attention from the world. Chinese wine is moving towards the global stage, which is eye-catching. In this blind tasting test, Long Yu made a stunning appearance with a high score and won the unanimous recognition of international wine critics. Considered a world superstar, Château Lafite in France also has to lament the rise of Chinese wine. The quality and taste of China's dragon edict in the blind tasting test has made people look forward to the future of Chinese wine. The international market is also full of confidence and expectation for the development of Chinese wine. According to the Financial Times, while it may take some time for China to become a major wine exporter, some of China's top wines, such as Longyu, are already of outstanding quality. Germany's "Die Welt" pointed out that by 2030, some of the best red wines in the world will come from Chinese's own wineries, with Chinese characteristics, and made by Chinese winemakers themselves. Business Week commented that high-end wines from China are accelerating to the next "wine world center", with the vigorous power to reshape the wine world order.
The rise of Chinese wine has not only sparked heated discussions among professionals and the world, but also demonstrated the continuous improvement of China's soft power. Just like the national image conveyed by the world's well-known brands, Chinese wine is showing the charm and strength of China to the world in its own way. LV, Gucci and other brands portray the elegance and luxury life of France, Coca-Cola and KFC show the free and casual image of the United States, and Chinese wine is conveying China's style and confidence to the world with its unique charm and quality. It can be said that the vigorous development and rise of Chinese wine is not only a bright spot in the wine industry, but also an important embodiment of China's soft power. In this process, Chinese wine is moving towards a more brilliant future, and is making a unique contribution to China's self-confidence, charm and strength on the world stage. It is believed that in the near future, Chinese wine will shine on the world stage and become one of the important representatives of China's soft power. China is boosting its soft power by exporting products. Whether it is TikTok, Shein, TMEU in the field of digital economy, or BYD, the new energy vehicle, it shows China's competitiveness in the global market.
The wine industry is also developing in this direction, although it is still some distance from the global influence of the automobile and Internet industries, but the wine industry spans the primary, secondary and tertiary industries, and plays an important role in rural revitalization and common prosperity. The rise of China's national brand is not only a reflection of economic background and technical strength, but also the improvement of soft power, allowing the world to re-understand Made in China.