In order to implement the decision-making and deployment on comprehensively promoting rural revitalization and assume the social responsibility of a large state-owned bank, since the beginning of this year, Industrial and Commercial Bank of China Jilin Baishan Branch has continuously strengthened its financial support in the field of agriculture, taking "planting e-loan" as the starting point, and helping the in-depth implementation of the rural revitalization strategy with financial living water.
On November 16, 2023, the president of the business department of Baishan Branch led a team to Hongxin Village, Hongtuya Town, Baishan City, to collect information for villagers and apply for credit for the whole village, and to learn about the planting and sales of farmers on the spot. In order to ensure the orderly development of the "planting e-loan" business, the sub-branch organized relevant personnel to actively study the relevant documents issued by the Xi branch, in-depth study of the process of "planting e-loan" products, and communicated with the inclusive finance department of the municipal bank for many times, and the details of the product and the process links. Through face-to-face communication, the sub-branch further gained an in-depth understanding of the agricultural situation and customer needs of Hongxin Village, Hongtuya Town, and explained in detail the term, interest rate and peer advantages of ICBC's exclusive product for planting inclusive customers, such as the product term, interest rate and peer advantages, and put forward a supporting comprehensive financial service plan to ensure accurate support for farmers' production capital needs. At the event site, the bank consulted farmers on the spot to accurately calculate the planting cost and income of crops, estimated the loan amount, and reached more than 10 financing intentions, so as to solve the practical difficulties of farmers and new agricultural operators in the field of agricultural planting with practical measures.
The business department and sub-branch of Baishan Branch are only a snapshot of Baishan Branch's strengthening of agriculture-related financial services. It is reported that since the beginning of this year, Baishan Branch has continued to promote the service model of "going deep into the villages and warming the hearts to the households" to achieve the vigorous development of agriculture-related credit business. As of the end of October, the growth rate of the bank's inclusive agriculture-related loans was as high as 494%, the first implementation of innovative business in ginseng and other local characteristic industries, effectively improving the accuracy of rural financial services. In the next step, the bank will further enhance the temperature of serving the three rural areas, strengthen the efforts to serve the three rural areas, improve the speed of serving the three rural areas, give full play to the advantages of our business and services, and comprehensively contribute to rural revitalization.