Coffee has always been the most popular beverage in Australia. However, with the continuous spread of Chinese tea culture overseas, different forms of tea such as bubble tea, cold brew tea, and bubble tea have entered the lives of more and more Australians, and Chinese tea culture is widely loved by young Australians.
At the opening ceremony of the "China-Australia Tea Culture and Tourism Week", Ge Tao, a master of purple sand craftsman, demonstrated the handmade purple sand tea set.
Recently, the "China-Australia Tea Culture and Tourism Week" co-sponsored by the Sino-foreign Cultural Exchange Center of the Ministry of Culture and Tourism, the Macao Chinese Art Promotion Association, the Jiangxi Provincial Department of Culture and Tourism and other units was held in Sydney, Australia. The "China-Australia Tea Culture and Tourism Week" lasted for 4 days, attracting dozens of tea companies from China and Australia from the China Cultural Centre in Sydney and the Tourism Office in Sydney. Tanya Taylor, Mayor of Willoughby, New South Wales, Australia, said: "Chinese tea culture has a long history and is welcomed and loved by people all over the world, and Australian people are especially fond of Chinese tea. ”
Jiangxi is a major tea-producing province in China. Jiangxi's tea industry developed from the Tang Dynasty to the Northern Song Dynasty, and the production area has spread throughout the whole territory, and the output ranks first in the country. In the Qing Dynasty, after the rise of the Wanli Tea Ceremony to Russia, the "Hehong" (Leadshan Estuary), "Ninghong" (Jiujiang Xiushui), and "Qihong" (Huangshan Qimen) in Jiangxi black tea were known as China's three major black teas.
In September this year, at the "End of the World" and "Unique Scenery" - Bulgarian "Jiangxi Day" event, the guests performed a tea ceremony.
In November this year, Tanzania's "Jiangxi Day" was successfully held at the National Museum of Tanzania, and tea culture became the protagonist of the event.
In recent years, Jiangxi Province has actively built the brand of "Jiangxi Tea, Fragrant World", adopted the methods of unified product standards, packaging, publicity and sales, accelerated brand integration, and gradually realized the revitalization and development of Jiangxi's tea industry. Since the beginning of this year, Jiangxi Province has held tea culture promotion activities in Germany, Bulgaria, Tanzania and other countries to show the unique charm of Jiangxi tea.
Fujian, which is also a major tea-producing province, has also made great efforts in the overseas promotion of tea culture. Qi Zhi, vice chairman of the Fujian Provincial Federation of Returned Overseas Chinese, said that Fujian is a key hometown of overseas Chinese in the country and one of the main ancestral hometowns of overseas Chinese. The Fujian Provincial Federation of Overseas Chinese takes overseas Chinese as a bridge and tea as a medium to actively build an overseas exchange brand of tea culture. It has successively cooperated with overseas Chinese associations in more than 10 countries and regions such as Cyprus and Japan, and carried out more than 20 tea cultural exchange activities in various forms through activities such as the Spring Festival Gala and the New Year Party, so that people from all over the world can taste Chinese tea and Fujian tea and further understand the story of "Fresh Fujian".
A few days ago, the 2023 (4th) Haisi Tea Culture Forum held in Wuyishan City, Fujian Province has received widespread attention. It is reported that the number of dissemination of the forum on the whole network platform at home and abroad exceeded 2100 million. The forum also specially issued letters of appointment to a number of international Internet celebrities for the overseas communication of "Fu Tea", and will cooperate with them to create more Chinese tea culture content and inject fresh energy into "Fu Tea" going overseas.
Since November 2022, "Traditional Chinese Tea Making Techniques and Related Xi Customs" was successfully inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity, the tea culture that has been inherited for thousands of years is constantly "attracting fans" overseas. Lian Ji, former director of the China Intangible Cultural Heritage Center, said that the successful application of "Chinese traditional tea-making techniques and related Xi customs" has made China's tea culture an integral part of human civilization and a common heritage of mankind.
The concept of 'tea and the world, inclusiveness' conveyed by tea culture has become the common wealth of human civilization. Wan Ling, deputy director of the Sino-foreign Cultural Exchange Center of the Ministry of Culture and Tourism, said that he hoped to help more tea culture enterprises to go out in the future, spread the "clean and elegant" tea culture to more countries in the world, and promote the inheritance and development of tea culture and the prosperity of the tea economy.
Courtesy of the Sino-Foreign Cultural Exchange Center of the Ministry of Culture and Tourism).
December 11, 2023 China Culture Daily
A special report was published in the second edition.
Overseas "circle fans" of tea culture
Editor-in-charge: Chen Chen.