The wilderness of Bailuyuan was once a cultural village, but now it has become a wilderness land
With the pandemic gradually contained, both domestic and foreign travel has shown a booming momentum. According to relevant data, in the first half of this year, the number of domestic tourists has reached 100.9 million, an increase of 44%。
It can be expected that as the epidemic gradually dissipates, our country's huge tourism industry will be fully developed. But at the same time of prosperity, there are also many scenic spots that are overlooked.
These are once popular tourist destinations, but now they are facing the dilemma of sparse tourists and even on the verge of closure. The story of Bailuyuan Folk Culture Village in Shaanxi Province is the most regrettable.
Bailuyuan Cultural Village is located in the Bailuyuan Scenic Area of Lantian County, Xi'an City, Shaanxi Province, which is a comprehensive tourist attraction with Bailuyuan as the main body, and it is a rural tourism resort known for its beautiful scenery. From the plan to the completion, the project will invest 350 million yuan, with a total land area of 1,200 acres.
Bailuyuan Folk Customs Town is a collection of ethnic customs, natural scenery, leisure and entertainment in one of the cultural tourist attractions, since its completion, has been favored by many tourists. At that time, the number of visitors to the cultural village was as high as 100,000, and it was very lively.
Bailuyuan is a cultural tourist resort integrating scenery and folk customs, and the reason why it can be popular is reasonable. The mountains and rivers here are beautiful, the environment is beautiful, and relying on the cultural village, a number of antique houses with the traditional style of northern Shaanxi have been built.
It adopts the traditional styles such as the representative horse-head wall and gold-painted paintings in northern Shaanxi, and has strong ethnic characteristics of the northwest.
In addition, cultural villages such as lanterns and twisted children in northern Shaanxi have also launched a variety of folk art programs to attract tourists. Such a rich folk cultural heritage, coupled with the beautiful landscape landscape, made Bailuyuan Folk Customs Town the favorite of many tourists back then.
In addition, the recent hit "White Deer Plain" was filmed here, so the cultural village has also become popular, and more and more people have come here to travel.
However, the good times did not last long, and from 2019 onwards, the number of tourists visiting Bailuyuan has decreased significantly. Slowly, the door is full of people, deserted, and finally, the hugely expensive cultural tourism area is also facing the tragic end of closure and demolition. The change has been so dramatic that one wonders why a once-popular tourist destination has fallen into such a situation.
The reason why Bailuyuan "Folk Culture Village" has become a "ruin" lies in its roots at many levels. First of all, the development and development of cities are facing many problems. At first, Bailuyuan Folk Culture Village attracted tourists in the form of antique houses and folk performances, but it did not conduct in-depth research on its own development.
This has led to the current situation of folk cultural villages in northern Shaanxi, which have not established their own characteristics and characteristics. Without a clear goal, the road to future development will be lost.
Secondly, Bailuyuan Folk Culture Village relies too much on the artificially created scenery and ignores its own natural scenery. The natural environment in which the cultural village is located is very beautiful, but due to the excessive pursuit of creating a humanistic landscape with a classical style, it has not been able to integrate perfectly with the natural scenery.
As a result, there is a single tourist attraction and a lack of motivation for sustainable development. It could have been possible to develop a more diverse range of sightseeing activities depending on the local scenery.
Fourth, some negative things have happened in history that have caused great damage to the credibility of the cultural village. During the peak hours of passenger flow in the Cultural Village, some merchants have problems such as "cheating customers" and poor service quality of employees.
Such negative news has had an even greater impact on the confidence of tourists. Tourists have changed from the initial freshness to disappointment and disgust, and there are fewer and fewer tourists. The development process of Bailuyuan "Folk Culture Village" is also a question worthy of our consideration.
First of all, the development of tourist attractions should have a clear direction, and it is necessary to dig deep into its own core capabilities, not just the surface of the "packaging".
Second, it is necessary to give full play to the resources of the scenic spots themselves, avoid relying too much on man-made landscapes, and pay attention to the rational development of scenery and other resources.
Fourth, it is essential to improve the satisfaction of tourists, and when problems occur, tourists should be provided with high-quality tourism products and actively corrected to rebuild tourists' trust in the destination. Although the folk culture village of Bailuyuan has become more and more depressed, we can still feel its unique attraction.
The ancient building fully reflects the characteristics of the northwest region and is a kind of original cultural heritage. Perhaps in the future, folk cultural tourism can be integrated with other cultural and creative industries and revitalized.
We should not ignore the once prosperous scenic spots, but should understand their unique human values from a new perspective. If you can do a good job of your own cultural heritage, it is still possible to turn the situation around and get more attention from tourists again. The attractiveness of a scenic spot can only be formed after a period of time, and it must not just be lively.