On the morning of December 15, Zhang Long, general manager of Zhihai Wangchao Shandong Company, braved the wind and snow, took a "green train" for more than ten hours, and finally arrived in Zhengzhou. Although I didn't make it to the opening of the conference, I was fortunate not to miss the time to give a speech.
On the same day, it was known as the "annual vane of the exhibition industry".2023 China Convention and Exhibition Industry Annual Conference and Zhengzhou Convention and Exhibition Economy High-quality Development Forum(hereinafter referred to as the "Annual Meeting") was held in Zhengzhou. However, in the past two days, the cold wave suddenly hit North China, and Zhengzhou ushered in the extreme low temperature in the same period in history. Due to heavy snowstorms and icy roads, flights were cancelled, high-speed trains were suspended, and high-speed roads were closed ......
"Green train" is the only way for Zhang Long to get to Zhengzhou after various failed attempts.
In such bad weather, on the day of the opening ceremony, there were experts and scholars from all over the country, industry authorities, industry organizations, professional institutions, exhibition organizers, venues and exhibition service enterprises, and nearly 400 exhibition colleagues attended. Some guests were forced to "miss the appointment" because of the road blockage (many of them were notified that the flight was canceled at the airport, and the high-speed rail turned back to the place of departure halfway through). There is no way to come to the scene to share guests, so they can only temporarily record ** or even audio to have an online exchange with everyone.
Online + offline, it feels like I have returned to the meeting scene during the epidemic. The leader of the China Convention and Exhibition Economy Research Association ridiculed on the stage.
2023 is a very different year for the exhibition industry. Even the annual meeting of the industry at the end of the year is so "thrilling".
At the opening ceremony, Qu Weixi, vice president of the Institute of International Economic Cooperation of the Ministry of Commerce and president of the China Convention and Exhibition Economy Research Association, Ma Zhifeng, member of the party group and deputy mayor of Zhengzhou City, and Ji Yucheng, second-level inspector of Zhengzhou Airport Economic Comprehensive Experimental Zone, delivered speeches respectivelyChen Jian, former vice minister of the Ministry of Commerce, delivered speechesYuan Zaiqing, director of the Academic Steering Committee of the China Convention and Exhibition Economy Research Association, presided over the speech and keynote speech.
around"Create a new ecology of conventions and exhibitions and empower a new pattern of high quality".Topic. Guo Chunli, Director of the Economic Research Institute of the China Academy of Macroeconomics, Hu Xiongwei, former deputy director and researcher of the National Standards and Technology Evaluation Center of the State Administration for Market Regulation, An Laishun, Chairman of the Asia-Pacific Alliance of the International Council of Museums, Professor and Doctoral Supervisor of Shanghai University, and Wang Hongbo, Chairman of the Zhengzhou Federation of Industry and Commerce, President of the Zhengzhou General Chamber of Commerce, and the legal person and person in charge of the Zhengzhou International Convention and Exhibition Center, delivered speeches successively.
The just-concluded ** economic work conference proposed to "seek progress in stability, promote stability with progress, and establish first and then break". Among them, first standing and then breaking has become a hot word for everyone to discuss. The high-end dialogue session revolves aroundThe theme of "standing" and "breaking" in the exhibition industryUnfold. Hosted by Jiang Huai, vice president and secretary general of China Convention and Exhibition Economy Research Association, Qu Weixi, vice president of the International Economic Cooperation Research Institute of the Ministry of Commerce and president of the China Convention and Exhibition Economy Research Association, Peng Qubin, director of the Information and Publicity Department of Chengdu Expo Bureau, Yang Qi, deputy director of the President's Office of the Party Committee Office of Tianjin University of Commerce, director of the Convention and Exhibition Research Institute, Huang Zhihua, president of Shenzhen Arts and Crafts Industry Association and vice president of Reed Huabo Exhibitions (Shenzhen), Fujian Huiyuan Cultural Development Group*** Chen Danfeng, chairman and general manager, and deputy general manager of Zhengzhou International Convention and Exhibition Center, unveiled 6 guests from industry, politics, academia and research.
Among the 10 parallel forums of the annual meeting, it was held for the first time"This year, those things about the exhibition" welcome theme salon(hereinafter referred to as the salon) has become the "judge" site after the final examination of the exhibition industry in 2023. Everyone sits around the wine and talks about the 2023 that is about to end, and they all have a stomach to say.
Jiang Huai, vice president and secretary general of China Convention and Exhibition Economy Research Association.
"In 2023, the industry ecology will undergo great changes, which will surely leave a strong page in the history of China's exhibition. ”Jiang Huai said at the salon that in the history of China's exhibition development, 2023 is a very different year. The convention and exhibition industry has been upgraded from a producer service industry to a strategic leading industry of modern service industry, and has played a strategic leading role in the development of the national economy. The era of China's conventions and exhibitions has arrived.
Editor-in-chief of China's ** newspaper Fan Peikang.
Fan Peikang, the host of the salon and editor-in-chief of China's ** newspaper, summarized the five characteristics of China's exhibition industry in 2023 in a micro-speech:
First, the number and area of the exhibition have fully recovered, reaching and exceeding 2019;
Second, the degree of internationalization of the exhibition has gradually recovered, and the growth rate has exceeded expectations
Third, integration, collaboration, cross-border, and theme innovation have become the new normal;
Fourth, it is digital technology, digital marketing, and new growth brought by new technology;
Fifth, it is for enterprises to exhibit and industries to explore and integrate new business opportunities around the world.
Chen Lixiong, partner and president of Zhihai Wangchao Communication Group.
Chen Lixiong, partner and president of Zhihai Wangchao Communication Group, presided over the sub-topic of "focus and mobility" and delivered a micro-speech.
2023 has been an interesting year. During the epidemic, everyone rushed left and right, tossing and turning, and opened up a lot of innovative businesses, especially in the field of exhibition digitalization.
In 2023, with the rapid recovery of traditional business, should we focus on the "old business" or look for new opportunities in the move?Mr. Chen believes that from the perspective of enterprises, the exhibition industry in 2023 will not meet expectations, the first half of the year is okay, and the second half of the year is almost meaningful.
Therefore, it is still necessary to break through and be reborn. Yes"Go deep into the industry, iterate yourself, move to find opportunities, focus on creating profits, and innovate to win the future".
Pan Tao, founder and chairman of Bitter Melon Technology.
Content and emotion, do you have to roll up?Pan Tao, founder and chairman of Bitter Melon Technology, believes that vertical content is a deeper moat for the exhibition industry. Emotions will be the next track in the exhibition industry.
Colloquium. This year is the first year for Chinese exhibition enterprises to go global. "During the discussion session, everyone was very enthusiastic on stage. Pan Jianjun, chairman of Miolante International Convention and Exhibition, suggested that Chinese exhibition enterprises should go global. Liu Songping, president of the Guangdong Convention and Exhibition Organization Enterprise Association, also believes that the current is the best window period for Chinese exhibition enterprises to go out and hold exhibitions.
Huang Zhihua, vice president of Reed Huabo (Shenzhen)**, said that exhibition people have passion, courage, wisdom, ability and means, and should give full play to the value of this spirit.
An epidemic has opened up the online and offline connections of the exhibition industry, and has also pushed the industry into a new era of development.
In 2023, there are too many hopes, disappointments, surprises, and entanglements.
In 2024, as the world's largest exhibition market entity, no matter whether the east wind is gradual or the waves are stormy, Chinese exhibition people will inevitably hand over a brilliant report card.
Part of the content is synthesized from: China ** Newspaper, Exhibition Economy Plus