As a major country in the world's R&D and manufacturing of massage equipment, China's massage chair industry has the advantage of technology and excellence. In terms of consumer education, with the aging of Chinese and the increasing number of sub-healthy people, there is huge room for improvement in massagers in China.
Massagers refer to those designed for the purpose of massage, which are divided into traditional massagers and smart massagers. A traditional massage chair is a device that makes it easier for the massager to touch the head, shoulders, neck and other places that need to be massagedThe intelligent massager takes the intelligent massage chair as an example, which is an instrument that uses an electronic vibrator and motor to massage the human body through mechanical rolling and mechanical extrusion.
The massager originated in Japan and can be traced back to 1954, when Japan developed the world's first electric massage chair. However, limited by the technical level, the product function is single, and the market promotion is not smooth.
In the 80s of the 20th century, massagers began to develop towards miniaturization, the user experience has greatly improved, and these products have also begun to enter Taiwan, Southeast Asia and other countries and regions through regional satisfaction.
After the 21st century, China has gradually become the world's massager production and sales base. Data shows that in 2021, China's massager exports will reach 6469 US dollars, accounting for 65% of the export share of the global market, the compound annual growth rate of your Chinese massager exports from 2010 to 2021 reached 1689%
In the past few years, affected by the epidemic and other factors, the home economy and healthy life have become popular, so that unmassage household appliances have opened up the market. And China has become a fast-growing region in the world for massage equipment.
From the perspective of categories, there are rich categories of massagers and massage small household appliances, including fascia guns, head massagers, or massagers, smart moxibustion boxes, neck massagers, full-body massage chairs, etc., which can be aimed at a variety of needs.
However, there are many problems with the seemingly abundant massage appliances, and the homogenization of instant noodles is serious. Taking the fascia gun as an example, because the gun head is driven by the motor to vibrate and massage the muscles, the difference between the most expensive and cheap products is not big.
According to product pricing, China's massager market can be divided into low-end market and medium, high, and end markets, with many players in the low-end market and fierce competitionThe concentration of medium, high and end markets is high. The low-end market is occupied by many small domestic brands, and there is little difference between brands. The brand is mainly deployed in online channels such as ** and JD.com. These leading players in the middle, high and end markets have built competitive barriers by virtue of their technical strength and good reputation, and some brands with high brand awareness have occupied a large market share in the middle, high and end markets.
* Factors such as high cost, insignificant massage effect, serious product homogenization, and poor quality have led to the accumulation of consumer distrust in massage equipment. However, in the "Special Requirements for Safe Massage Appliances for Household and Similar Electrical Appliances" updated this year, compared with the previous standards, the new standards have six main technical changes:
Added instructions for foot massager parts that use water;
Added requirements for accessible surfaces;
Added a heating limit to surfaces that can be touched on the outside, and the original notes were converted into normative text;
Revised stability requirements for hand-held appliances;
Mechanical strength testing of hand-held appliances has been added
Added flexible cord requirements for massage chairs and massage tables equipped with controllers.
The introduction of the new standard will further improve the safety of household massage appliances, especially foot baths, massage chairs and other equipment, thereby reducing the probability of substandard products in the market. At the same time, the new safety standards will also promote the healthy and orderly development of intelligent massage equipment.