Double Day is approaching, and the festive atmosphere is getting stronger and stronger. Whether it's a reunion with friends, a visit to a loved one, or a lover's company, you need a little sense of festive rituals. The national jewelry brand Chow Tai Sang then launched the ** Beading Art Festival and the activity of "Stringing Out a Better Life", and a variety of ways to play to send many surprises and a sense of festival rituals to Shuangdan. It is worth noting that Chow Tai Sang Jewellery and the well-known cocktail brand RIO jointly created a new RIO New Year's gift box and cash prizes to cheer for the event, and the selected four themed beaded products are not only outstanding, but also full of beautiful holiday blessings and cultural meanings, meeting the multiple needs of celebrating festivals, expressing hearts, and enhancing feelings, giving gifts at the end of the year a full sense of ceremony. This is not only a festive carnival created by Chow Tai Sang Jewelry, but also a grand year-end thanksgiving activity, sending consumers the exclusive winter warmth of Chow Tai Sang on the occasion of Double Day.
**The prelude to the beaded art festival is opened, with cash prizes and RIO co-branded gift boxes being given away
Chow Tai Sang Jewellery launched a buy-two-get-one-free value-added event in the first ** Beading Art Festival, and joined hands with the well-known cocktail brand RIO to create a new RIO co-branded New Year's gift box, bringing different surprises to the cross-border collaboration. From December 16, 2023 to January 1, 2024, customers who purchase two new Chow Tai Sang beads will receive a RIO co-branded New Year gift box, which is a must-see benefit. In addition, Chow Tai Sang Jewellery also launched the ** Beading Challenge, and the cash prizes are even more eye-catching. It is reported that during the event, Chow Tai Sang members will have the opportunity to win cash rewards if they post their beaded rope masterpieces on the designated page. Chow Tai Sang Jewellery gives back to consumers with a lot of benefits in Shuangdan, aiming to make this Shuangdan more valuable, more heartfelt, and more ceremonial, and feel Chow Tai Sang's sincerity and blessings to each consumer.
The "String Out a Better Life" event was launched unexpectedly, and you can complete the check-in task to unlock the Double Day gifts
Chow Tai Sang Jewelry also launched the "String Out a Better Life" activity on the two major social ** platforms of Xiaohongshu and Douyin, and prepared exclusive privileges for consumers, which steadily filled the sense of ritual and atmosphere of the festival. During the event, Xiaohongshu users can earn points after following the official account of Chow Tai Sang Jewelry and completing the designated tasks, and have the opportunity to receive the Shuangdan wish gifts prepared by Chow Tai Sang, bringing more "little surprises" to Shuangdan. In addition, Douyin users can also go to Chow Tai Sang stores to take photos of beads**. Follow the official account of Chow Tai Sang Jewelry Douyin platform, add the designated topic of a better life and @Chow Tai Sang Jewelry, you will have the opportunity to win cash rewards, fancy pet fan benefits for consumers to enjoy the joy and joy of the festival.
A selection of four themed beaded products are full of holiday blessings and play with color aesthetics
In addition to a series of activities, Chow Tai Sang Jewellery also launched four themed beaded products covering love, zodiac, art and cultural blessings, including FIRST Cute Pet Paradise, Longlong, Happy Dragon, Monet's Garden, National Treasure, Wonderful Equation and other products, bringing consumers a colorful sense of festival rituals at the end of the year. The first cute pet paradise series turns love fairy tales into real objects, and the overall shape is sweet and cute, which is an excellent choice as a love token;Longlong and Happy Dragon series products not only have outstanding appearance, but also contain the blessings of the traditional zodiac fortuneThe National Treasure and Wonderful Equation series are inspired by traditional Chinese elements, and the national tide style design makes Shuangdan gift giving "trendy" and interesting, and I wish every day more happinessMonet's Garden collection pays homage to classic art with modern jewelry aesthetics, and is willing to bring more romance to life. Behind each bead is Chow Tai Sheng's sincere holiday wishes, bringing consumers a sense of ritual not only on Shuangdan, but also every day. The four theme beading products also bring the color aesthetics to the extreme, and the variety of beaded colors can meet a variety of wearing styles and add a variety of colors to life.
Today, with the ever-changing consumer demand and the reconstruction of the cultural connotation of the festival, Chow Tai Sang Jewellery has created momentum with festivals, through the linkage of online and offline dual channels and the co-branded gift box carefully created with the well-known cocktail brand RIO, to present unique activities and gifts and products in line with the festive atmosphere on the occasion of Double Day, which not only meets the emotional expression of consumers, but also meets their consumption needs, and gives consumers a more ceremonial Double Dan, achieving a two-way balance between emotional meaning and consumption significance, which virtually strengthens the always adhered to Chow Tai Sang JewelryThe brand concept and brand value of "born for love" form a virtuous circle for the long-term development of the brand.