Text |Jiang Bingyan
2023 will still be an extremely difficult year for the liquor industry. There is a view that 2023 has entered a new round of adjustment in the liquor industry. However, despite the pressure, major wine companies are still looking for breakthroughs to achieve the steady and long-term development of their brands.
On December 26, Jinhui Liquor reviewed its "Top 10 News" for 2023. Nine channels combed and found that in the past year, on the basis of the low-key "cultivation of internal strength" in the past, Jinhui Liquor has more confidence and courage to "go out", which not only accelerates its own butterfly change, but also enhances the communication with the industry, and has won the affirmation and recognition of all walks of life.
01 Received support from all walks of life and injected new momentum into the development of the enterprise
As a listed enterprise and powerful brand of Chinese liquor, Jinhui Liquor has a profound cultural heritage, outstanding quality characteristics and strong brand strength. For a long time, Jinhui Liquor has been continuously deepening in terms of production capacity, quality, technology, culture and service, and is committed to standing out from the fierce competition in the industry.
In 2023, the comprehensive competitiveness of Jinhui Liquor will be seen by more people, and it will also receive affirmation from all walks of life. Undoubtedly, these supports and recognitions will turn into stronger momentum and help Jinhui Liquor enter a higher level in its future development.
Hu Changsheng, Secretary of the Gansu Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, inspected Jinhui Liquor
On January 31, Hu Changsheng, Secretary of the Gansu Provincial Party Committee and Director of the Standing Committee of the Provincial People's Congress, and his party visited Jinhui Liquor and instructed Jinhui Liquor to practice the internal skills of process quality, enhance the external skills of brand marketing, and make greater contributions to promoting the high-quality development of Gansu's economy.
Jinhui Liquor Cultural and Ecological Tourism Scenic Spot was awarded the National Civilized Tourism Demonstration Unit
On May 8, Jinhui Liquor Cultural and Ecological Tourism Scenic Spot was recognized as the second batch of national civilized tourism demonstration units by the National Tourism Standardization Technical Committee, which is a full affirmation of Jinhui Liquor's practice of the development concept of "lucid waters and lush mountains are invaluable assets" and carefully build "Ecological Golden Emblem" and "Cultural Golden Emblem".
The "Golden Emblem" brand was reviewed and passed, and the time-honored "golden signboard" was polished again
In November, the Ministry of Commerce and other 5 departments reviewed the Chinese time-honored brand, and the Golden Emblem brand was successfully passed. The history and culture of Jinhui Liquor brand have been affirmed again, highlighting the profound cultural value and vigorous commercial value of Jinhui Liquor.
China Liquor Industry Association, Huixian People** and Jinhui Liquor Co., Ltd. signed a strategic cooperation agreement
On November 24, 2023, China Liquor Industry Association, Huixian People** and Jinhui Liquor Co., Ltd. signed a strategic cooperation agreement, and the association and local enterprises will work together to build the brand of "World Characteristic Wine Production Area and Hometown of Liquor at the Southern Foot of Qinling Mountains in China".
From first-class support to industry recognition, from polishing the time-honored "golden signboard" to building a "world wine characteristic production area", Jinhui Liquor continues to enhance its cultural carrying capacity and market competitiveness, and injects new momentum into brand development.
02 Strengthen industry exchanges and help the high-quality development of the brand
In recent years, the competition in the liquor industry has further intensified, the "Matthew effect" has become prominent, centralization has become a trend, and resources have accelerated to the advantageous production areas and brands.
In 2023, Jinhui Liquor will be further connected with the industry, and the brand development will be strengthened through the blessing of the industry's advantageous resources, which also marks that Jinhui Liquor is playing an increasingly important role in the liquor industry.
The meeting of the Technical Committee of the Liquor Branch of the China Wine Association was held in Jinhui Liquor
On July 11, the 2023 Technical Committee Meeting of the Liquor Branch of the China Liquor Industry Association was held in Jinhui Liquor. More than 200 technical leaders of leading enterprises in the liquor industry, experts and scholars from scientific research institutes gathered together to exchange experience in liquor innovation, share liquor storage technology, and discuss the future of technological innovation and development of China's liquor industry.
Song Shuyu, chairman of the China Liquor Industry Association, visited Jinhui Liquor for investigation
In mid-July, Song Shuyu, chairman of the China Liquor Industry Association, visited Jinhui Liquor for research and guidance. Song Shuyu said that Jinhui Liquor is very characteristic in the liquor industry, with a unique natural environment, ecological environment, historical origins, brewing skills and corporate culture, with Haitan aging and storage technology, and the products are relatively unique, especially the original corporate culture of Jinhui Liquor, humanistic care for employees, and set a model for the industry.
Professor Xu Yan, a well-known Chinese liquor expert, doctoral supervisor and former vice president of Jiangnan University, was hired as the chief scientist of Jinhui Liquor
On August 26, Jinhui Liquor held a grand appointment meeting of "Chief Scientist of Jinhui Liquor", and Professor Xu Yan, a famous Chinese liquor expert, doctoral supervisor and former vice president of Jiangnan University, was hired as the chief scientist of Jinhui Liquor. Professor Xu Yan joining Jinhui Liquor will inject strong energy into the scientific and technological innovation of Jinhui Liquor, the improvement of the quality of the original liquor, and the building of the Jinhui brand.
The exchanges and collisions between industries have promoted the continuous breakthrough of Jinhui Liquor in scientific and technological innovation, and in this way, it has driven the all-round improvement of quality and brand, and helped the "Golden Badge of Quality" and "Golden Emblem of Science and Technology" to continue to deepen.
03 Continue to "cultivate internal strength" and build a well-known brand in China
Steady progress and continuous breakthroughs are still the main theme of Jinhui Liquor. Under the background of the overall pressure of the industry in 2023, Jinhui Liquor has also achieved new development in terms of quality improvement, brand communication, market expansion, transformation and development, fully demonstrating strong development momentum and brand tension.
At the same time, Jinhui Liquor has always unswervingly practiced corporate responsibility and responsibility, and has been on the road of helping public welfare, and the image of "positive energy" has been deeply rooted in the hearts of the people.
A number of industry awards have witnessed the excellent quality of Jinhui Liquor
In March, Jinhui Laojiao 180 won the highest award of China Liquor Industry Association - Qingjiu Award;In October, Jinhui 28 won the Best Artistic Creativity Award of the "Harmony of Heaven and Man World Wine Culture Product Competition" of China Liquor Industry AssociationIn November, Rouhe Jinhui H9 and Energy No. 3 won the ...... of the "Excellent Product Award" in the 10th Northwest Five Provinces Liquor Quality EvaluationThe numerous awards are the best proof of the excellent quality of Jinhui Liquor and the continuous growth of the brand's core competitiveness.
Hand in hand with Jinhui Positive Energy Public Welfare Association, we will donate more than 12 million yuan to practice the corporate mission
From July to August, Jinhui Liquor carried out the 15th phase of the charity student assistance activities in more than 179 districts (counties) in Gansu, Shaanxi, Ningxia, Qinghai and Inner Mongolia provinces, distributing more than 10 million yuan in love grants and helping more than 5,000 outstanding students realize their dreams of universityIn December, Jinhui Positive Energy Public Welfare Association donated 2 million yuan to help the disaster area of Jishishan, practicing the corporate mission with practical actions and transmitting positive energy to the society with the heart of public welfare.
The digital transformation of Jinhui Liquor has achieved significant results
On December 14, the digital project of Jinhui Liquor was selected by the Ministry of Industry and Information Technology into the 2023 Demonstration List of the Integrated Development of a New Generation of Information Technology and Manufacturing Industry, marking the major achievements of the digital transformation of Jinhui Liquor and giving birth to new advantages for the development of enterprises.
On the whole, the top ten news in 2023 fully witnessed the breakthrough and development of Jinhui Liquor, and the multi-dimensional efforts have also helped Jinhui Liquor achieve more dazzling market results. In the first three quarters of this year, Jinhui Liquor's revenue and net profit increased by nearly 30%, which is the mark of Jinhui Liquor in the past year and the proof of its achievements.
In the view of Channel 9, the current hard-working, upward and tenacious Jinhui Liquor is worthy of our expectation for future development.