On December 7th, Aowei Cloud Network (**C) and Pacific Technology (PCConline) jointly released the "2023 China OLED TV Development".
In the past 60 years, the color TV industry has gone through the initial period and the growth period,At present, the life cycle of the color TV industry has entered a new stage,From the previous incremental scale competition to stock structure competition。 Under the new cycle, the structural upgrade has made the high-end market show strong vitality. OLEDTV as an emerging product in China's high-end color TV market,When the direction of future display technology is not clear,Combined with the user end and the industry side,OLEDThe market potential of TV is huge。
OLEDTV, as an emerging product in the high-end field, compared with traditional liquid crystal display technology, has higher color saturation, better picture quality performance, and can provide consumers with the ultimate viewing experience. Driven by the trend of high-end, OLED TVs have gradually become one of the choices pursued by consumers.
Under the premise of improving the production capacity and yield rate of OLED TV panels, the OLED product line is also more abundant, from 55 inches and 65 inches as the leading, to 77 inches, 83 inches to accelerate the extension, taking into account the layout of the large-size market, but also to launch 42 inches, 48 inches and other small and medium-sized sizes to meet the diversified needs of the market, ** also covers a wider range.
OLEDThe TV is dominated by 55-inch and 65-inch products,But with the gradual maturity of the process,OLEDTV extends upwards to 77 inches and 83 inches,Downward to 42 inches and 48 inches。 As a family entertainment center and information platform, TV continues to expand its product functions and scenarios, in addition to the basic viewing scenes, TV users also pursue games, education, fitness, social, office and other scene needs. OLEDTV through continuous improvement of product attributes,It also continues to expand in scene content。
The sales channels of China's home appliance industry continue to shift online,TV brands are gradually shifting sales to online in order to comply with the trend,OLEDThe proportion of online sales of products is increasing year by year,According to Aowei cloud network(**c)Total data of omni-channel push,2023OLEDThe proportion of online retail sales of TV has reached39%,An increase of 3% over last year。