After experiencing the "small composition" turmoil, the dismissal of the CEO, the suspension of the anchor, the opening of Dong Yuhui's personal account, the establishment of the studio and other "serials", at 19 o'clock in the evening of January 9, Dong Yuhui's "titled" account and Hui walked together ushered in the live broadcast debut.
Yu Minhong and Dong Yuhui led 7 anchors, and a group of 9 people conducted a live broadcast including bringing goods, talent shows, fan interactions, etc., and the whole show lasted nearly 4 hours.
At 19 o'clock in the evening, the number of real-time fans reached 41690,000 people, when it was broadcast at 22:54, the number of fans had reached 70980,000 people, with more than 12 likes800 million.
In addition, at the same time on the evening of January 9, the regular live broadcast of Dongfang Selection was carried out simultaneously.
The New Oriental "Derby" that night, whose data is better?
Live broadcast debut: No. 1 in the overall list of goods, with more than 12 likes800 million.
In the first 1 hour of the live broadcast, Dong Yuhui served as the "host" and "director", and the anchors performed talent shows in turn. Only about 10 minutes after the start of the broadcast, it became the first place in the "hour list" and "popularity list" of Douyin live broadcast.
During the live broadcast, he also ranked first in the overall list of goods with Hui.
At about 20 o'clock, Yu Minhong appeared. He revealed that the venue in the live broadcast room was full of flowers sent by the "mother-in-law" (Dong Yuhui fans).
Yu Minhong once again mentioned the "serials" including the "small composition" turmoil, the removal of the CEO, and the suspension of the anchor, calling them the company's "twists and turns". He made an analogy that if there are drops and obstacles in the riverbed, the water can flow faster. Yu Minhong said: "If there were no 'twists and turns', maybe the appearance time of 'Walking with Hui' would not be as fast as it is now. ”
At around 22:20, Dong Yuhui revealed that the live broadcast had sold 1500 million.
When it was broadcast at 22:55, the number of fans of "Walking with Hui" was 70980,000, which is 416 more than 19 in real time90,000 people, an increase of nearly 3 million. The number of likes exceeded 12800 million.
New Oriental "Derby": "Fighting" at the same time as Oriental Selection, whose data is better?
On December 18, 2023, after experiencing the "turmoil", the combined live broadcast of Yu Minhong and Dong Yuhui brought the number of fans of "Oriental Selection" back to 30 million, with more than 3 likes400 million.
At the same time on the evening of January 9, three anchors of "Oriental Selection" conducted a live broadcast with goods. The number of followers at 19 o'clock is 315380,000, and the number of fans did not increase but decreased at 23 o'clock, becoming 31.51 million.
In terms of product selection, the categories of the two are highly similar. According to the preview of Walking with Hui, the types of goods brought by the first live broadcast include meat and aquatic products (beef, mutton, hairtail, sea cucumber), fruits (apples, kiwifruit, etc.), snacks and nuts, rice, flour, grain and oil, books, dairy drinks, food gift boxes, etc.
Do the two have to "fight each other"?
On the evening of December 21, 2023, Dong Yuhui and Zhou Chenggang, CEO of New Oriental Education and Technology Group, appeared in the live broadcast room of Oriental Selection. In the live broadcast, Dong Yuhui revealed that although he set up a personal studio, he did not leave Dongfang Selection. In the future, after the energy of other anchors in the live broadcast room reaches a certain level, Yu Minhong will also open a separate live broadcast room for them as appropriate.
On the basis of maintaining the genes of Oriental selection of agricultural products, we can let a hundred flowers bloom. Dong Yuhui said: "Mr. Yu talked to me about it, and I can sell what Dongfang Selection can sell in the future." The items can coincide exactly, or they can alternate with each other. Everything is being tried. ”
On the evening of January 9, Dong Yuhui revealed in the live broadcast room of "Walking with Hui" that the members of this new account were selected from Dongfang and selected from each department.
In terms of content, Hui Walk may also carry out a series of "cross-border" cooperation in the future, involving interviews with leaders from all walks of life, as well as cultural and tourism products, "Go out and let everyone see the magnificent mountains and rivers." ”
Dong Yuhui described "Walking with Hui" as "the live broadcast room of Oriental Selection to explore new business". He said: "I am now a partner of Oriental Selection and I hope that both companies are doing well. ”
The trademark and company name of "Walking with Hui" have been rubbed by many parties
The certified enterprise of the "Walk with Hui" account is Walk with Hui (Beijing) Technology*** It was established on December 22, 2023, and Dong Yuhui not only serves as a legal person, but also serves as an executive director and manager of the company.
The company has a registered capital of 10 million yuan and is 100% owned by Beijing New Oriental Xuncheng Network Technology. The latter is headed by Sun Dongxu and Yu Minhong.
After the establishment of the company, a number of "walking with Hui" enterprises with the same name were established. The registered capital of these enterprises ranges from 10,000 to 3 million, and the earliest of them was registered on December 23 with Hui (Hebei) Technology. Most of the rest were established this week, and the registration time was concentrated from December 25th to 27th, and they have no equity relationship with New Oriental.
Recently, "Walking with Hui" has been registered as a trademark by many parties, including a display technology company in Beijing, a cultural communication company in Shaanxi, an information technology company in Shanghai, an education company in Shanghai and a number of natural persons.
Xiaoxiang Morning News reporter Luo Yige.
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