In a series of recent events, Dong Yuhui, a popular Internet celebrity, has become the focus of **. As a knowledgeable streamer.
With his unique charm and style, he not only attracted many fans, but also helped New Oriental make a comeback in the field of live broadcast and become a real star.
However, the recent incident about Dong Yuhui's essay has attracted widespread attention. The problem originated from his beautiful copywriting in the live broadcast, and when netizens asked the copywriter, Dong Yuhui's team responded that it was written by the team.
This is in stark contrast to what Dong said before that "the live broadcast content is all improvised". Dong Yuhui expressed great grievances about this, thinking that if you need to prepare copywriting in advance, then you can find other more handsome anchors to complete it.
As the matter fermented, other high-level executives of New Oriental were also involved in the matter. In response, Sun Dongxu, a company executive, said that the company would hold a meeting to deal with the matter.
And under the emotion, there is the behavior of smashing the mobile phone. He also mentioned that Dong Yuhui's salary is far more than tens of millions, emphasizing that the company did not treat him badly.
The incident sparked discontent among fans, with many turning to support New Oriental's rival Gaotu. As a result, the number of people in Gaotu's live broadcast room has surged, and its sales have also doubled, and the boss of Gaotu even came forward in person to express his high appreciation for Dong Yuhui.
Under the pressure of **, Mr. Yu of New Oriental publicly apologized to Dong Yuhui, admitted the company's mistakes, and said that Sun Dongxu's impulsive response was inappropriate.
Sun Dongxu also apologized for his behavior, clarifying that he did not drop his mobile phone, and admitted that it was wrong to disclose Dong Yuhui's salary. However, these responses did not completely quell the public's dissatisfaction, as netizens generally felt that these apologies lacked sincerity.
On the other hand, it is reported that Sun Dongxu's salary is even higher than that of Mr. Yu, and he has also cashed out as much as 200 million this year. Dong Yuhui's after-tax salary is only a few million, and the so-called option has not expired. It is reported that Dong Yuhui was loyal to the company before, and even refused the 200 million signing fee offered by the other party.
Some analysts believe that the incident may be a company's desire to reduce its reliance on individuals, as the company's over-reliance on personal labels can affect management and team collaboration. At the same time, there is also a view that this is caused by the contradiction between Dong Yuhui and Sun Dongxu, which may be related to the company's business strategy.
The possibility of Dong Yuhui's departure is rising. However, the company should also reassess his value. Once he leaves, it may have irreversible effects on the company. At this critical moment, I believe that Mr. Yu and his team can properly handle this crisis and find a reasonable solution for the future development of New Oriental.
Some netizens said that Dong Yuhui's situation seems to be becoming more and more difficult, and the situation is like the story of the ancient famous general Yue Fei, a hero who was misunderstood and coldly treated by the high-level. If we compare this situation to a student in a school setting, we can see a deep social dynamic emerging in it.
Suppose in a school, a student who is doing well suddenly receives a public apology from the class teacher and the principal for some misunderstanding or controversy.
On the surface, this may seem like a way to remedy and calm the incident, but in reality, such a public apology may have sown the seeds of distrust among students, teachers, and school management. This gap, once created, can have a profound impact on a student's future at the school.
First, even if an apology is accepted, a misunderstood student may feel that his or her reputation and status have been damaged. This feeling may have affected his social relationships and motivation to Xi in school.
Second, other students and teachers may also change their views on this student because of this incident, whether it is sympathy or distancing, which will change the original social ecology to a certain extent.
In addition, students themselves may begin to doubt their sense of belonging at this school and their future development. He may consider whether he should transfer schools or not, looking for an environment that is more understanding and supportive of him. This consideration stems not only from the current predicament, but also as a precaution against the possibility of similar incidents in the future.
In Dong Yuhui's case, his status and popularity in the company can be compared to that of this student. Although he received an apology from the company's top management, the actions may have created an irreversible rift between him and the company.
This not only affects Dong Yuhui's personal mood and career planning, but may also have a long-term impact on the company's team atmosphere and public image. Therefore, when such misunderstandings and conflicts arise, whether in the school environment or in the workplace, a superficial apology alone cannot completely solve the problem.
In a recent series of events, we can see a company's struggle to demyth the individual, reduce risk, and avoid over-reliance on the individual.
While it is reasonable in theory for businesses to reduce their reliance on individuals to reduce risk, in practice, the implementation of this strategy is often challenging, especially when dealing with company insiders and public image.
Dong Yuhui showed loyalty and protection of the company's interests throughout the incident. Although he is on the cusp of the first storm, he is still careful to avoid giving the public the impression of "a big bully". Dong's actions show his loyalty to the company and his deep understanding of his role as a public figure.
At the same time, another key figure in the company, Mr. Yu, sought a balance between the company's development and Dong Yuhui's personal image. While he is trying to promote the healthy and long-term development of the company, he is also trying to resolve the risks that may be brought about by the myth of Dong. In the event of a crisis, Mr. Yu's efforts are also particularly important in crisis public relations.
However, the behavior of another executive of the company, Xiao Sun, and his team seems somewhat contradictory, even unprofessional. The way they handled the crisis not only failed to alleviate the conflict, but instead exacerbated the internal and external conflicts of the company, which brought huge losses to the company's development. Under the pressure of the public, Xiao Sun's performance not only did not ease the contradictions, but seemed to be "arching fire", which did not meet the standards of behavior that a professional CEO should have.
This series of events reflects the need for companies to be more cautious and professional when dealing with key people and public image within the company. Simply depersonalizing or reducing dependence on the individual should not come at the expense of team harmony and public trust within the company. Effective communication, professional crisis management, and proper handling of internal personnel are the keys to maintaining the company's stable development.
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