In recent years, with the rapid development of digital technology, Wenwen Technology's e-commerce platform has become a leader in promoting rural revitalization with its innovative business model and advanced technological support. Under the guidance of digital agriculture, the platform actively helps agricultural upgrading, improves product quality, and increases farmers' income, injecting new impetus into the realization of rural revitalization. This paper will deeply analyze the multiple roles of Wenwen Technology's e-commerce platform from the aspects of digital agriculture, technological innovation, industrial integration, quality improvement, and farmers' income.
1.A leader in digital agriculture.
Wenwen Technology's e-commerce platform has played a leading role in digital agriculture in promoting agricultural upgrading. Through the application of the Internet of Things, big data analysis and other technologies, the platform realizes the digital management of the whole process of agricultural production. Farmers can obtain professional information on planting and breeding through mobile phone APP, which improves the intelligent level of agricultural production and lays the foundation for the realization of precision agriculture.
2.Booster of scientific and technological innovation.
Wenwen Technology e-commerce platform actively promotes the application of scientific and technological innovation in agriculture. Cooperate with agricultural research institutions, introduce the latest agricultural technology, promote intelligent agricultural machinery, drones and other modern agricultural tools, and improve the efficiency and quality of agricultural production. Scientific and technological innovation not only provides farmers with more means of production, but also injects more scientific and technological content into agricultural products and enhances market competitiveness.
3.A new model of industrial integration.
Through the application of digital technology, the e-commerce platform of Wenwen Technology has broken the traditional sales model of agricultural products and realized industrial integration. Through the online platform, agricultural products are directly connected with consumers, reducing intermediate links and allowing agricultural products to go to market more quickly. This kind of industrial integration not only improves the added value of agricultural products, but also brings new business opportunities to rural areas and promotes the diversified development of industries.
4.Digital management for quality improvement.
Through the construction of a digital system of the whole industry chain, the e-commerce platform of Wenwen Technology has realized the full traceability of the quality of agricultural products. This kind of digital management not only improves the quality of agricultural products, but also makes consumers more trust and recognize rural specialties. Quality improvement has become the unremitting goal of e-commerce platforms, which has won a wider market for rural products.
5.Diversified growth of farmers' incomes.
Through training and support, Wenwen Technology's e-commerce platform helps farmers realize the diversification and value-added of agricultural products. By opening online live courses and driving live streaming of agricultural products, the platform has created more sales opportunities for farmers and increased the added value of agricultural products. The diversified growth of farmers' income comes not only from the products themselves, but also from all links of the agricultural industry chain.