From December 15th to 17th, at the award ceremony of the 3rd China New Communication Summit on Traditional Chinese Medicine and Artificial Intelligence and Traditional Chinese Medicine Seminar jointly sponsored by China Traditional Chinese Medicine News and Guangdong Provincial Bureau of Traditional Chinese Medicine, the 2023 New Communication Influence List of Traditional Chinese Medicine was released. The TV series "Yisheng" invested and filmed by Zhongjing Wanxi Pharmaceutical was selected as one of the top ten works of traditional Chinese medicine communication influence in 2020-2023, and Zhongjing Wanxi Pharmaceutical was shortlisted as one of the top 10 new communication influences of traditional Chinese medicine enterprises.
It is reported that the theme of the conference is "Zhilian, Zhichuan, Zhixiang", after the preliminary statistics of the entire network communication volume and communication index, the jury composed of experts and scholars from China Internet Development Association, Chinese People's University, Communication University of China and China Traditional Chinese Medicine News Co., Ltd. will commend the influential works and new ** matrix in the Chinese medicine industry of the yearWell-known Chinese medicine experts and scholars from the top of the industry, new celebrities, empower the prospects of traditional Chinese medicine communication, share communication experience, expand and strengthen the mainstream of traditional Chinese medicine, create a good atmosphere for the development of traditional Chinese medicine in the whole society, and create a new pattern of traditional Chinese medicine cultural communication and news publicity.
It has been a long timeJing cultureRejuvenate the glory of the times
In the long history of traditional Chinese medicine, the medical saint Zhang Zhongjing and his "Treatise on Typhoid Fever and Miscellaneous Diseases" occupy a very important position. The drama was established in 2003, completed filming in 2015, and premiered in 2022.
Award Speech:On March 3, 2022, "Medical Saint" premiered on Henan Satellite TV's ** Theater, and was on the hit list of dramas for 3 consecutive weeks after it was broadcast. Subsequently, the play was broadcast simultaneously on Hubei Satellite TV, Chongqing Satellite TV, Liaoning Satellite TV, Tencent, Youku and other online platforms. As a rare film and television work on the theme of traditional Chinese medicine in recent years, the first wave of hit effect formed by "Medical Saint" quickly appeared. Up to now, the Weibo topic How good is the medical saint Zhang Zhongjing Zhang Zhongjing You are my god The number of reads exceeds 4100 million, the total amount of the "Medical Saint Not Emo" Douyin Challenge is 2600 million+, the number of participants is 3w+, and the total number of likes is 324w+.
ShouI am innovatingZhongScenery storyDeliver the most beautiful harmony
Mainly based on the monitoring data of the Qingbo index platform, the jury conducted a statistical analysis of the data of the new ** account in the national traditional Chinese medicine industry in January and November 2023, combined with the data of WeChat, Weibo, Toutiao, Douyin and other platforms, calculated the comprehensive index according to the quantitative formula of the index, and obtained the comprehensive communication influence ranking, Zhongjing Wanxi Pharmaceutical was shortlisted for the top 10 new ** communication influence of traditional Chinese medicine enterprises.
Zhongjing Wanxi Pharmaceutical, which is rooted in the hometown of Yisheng, keeps up with the tide of the times, places advertisements on CCTV and other TV platforms, prepares to shoot the TV series "Yisheng", sets up internal magazines, and expands new communication channels such as WeChat, Weibo, Douyin, Toutiao, Station B, and Xiaohongshu, and creates a new ** matrix with the dissemination of Zhongjing culture and sharing health and wellness knowledge as the main bodyUsing picture books, scene-based short-sightedness, and entering the community, we have built more than 20 popular science Zhongjing logo cultural facilities, and empowered the cultural communication of traditional Chinese medicine brands in a way that combines new and cultural carriers, so that the public can understand Zhongjing, enhance Zhongjing's sense of participation, gain and identity in Zhongjing culture, and actively promote the culture of traditional Chinese medicine into thousands of households.
In the future, Zhongjing Wanxi Pharmaceutical's new ** matrix will continue to improve its communication capabilities, present more exciting content, keep integrity and innovation, resonate with the "screen", vigorously promote the spirit of Zhongjing, tell the story of Zhongjing in the new era, spread the good voice of Zhongjing, and be a first-class platform with thought, quality, affection and temperature, help the popularization of traditional Chinese medicine knowledge and culture, and contribute to the construction of a healthy China.