Hello everyone, "Qingjiu Fishing" Lao Yao!
As mentioned in the last issue, even if all the fishing rods are localized with carbon cloth, the fishing rods cannot be the price of cabbage.
Let's talk about how the price of cabbage may happen in the futureWhen I was writing this manuscript, I changed it many times, and after I finished writing some words, I felt that it was unnecessary, so I would like to briefly say a few words to everyone.
At present, there are two problems with the sales of rod brands, or slightly better rods.
First, sales pricing and sales models are too affected by dealers.
Second, e-commerce sales, but sales accounted for too little of the factory's capacity to feed the factory.
Why is the pricing and sales model greatly affected by dealers, the current brand fishing rods are still sold by fishing tackle stores, and fishing rods are expensive, not only because there are dealers, but also because dealers make a lot of money.
Why give dealers a lot of profits, because you have to rely on people to sell, they buy goods, what to sell, don't think, then most of them will definitely recommend relatively high profits, want fishing tackle stores to sell your fishing rods, then the profits of your fishing rods should be high.
It's hard to say that the food and clothing parents of fishing rod companies are not fishermen, but dealers, so what dealers say is what they say.
So there are a lot of problems, for example, I said in the last issue, a certain inventory pressed tens of millions, some people say, tens of millions of inventory, take out the cost price to deal with fishing friends, fishing friends must be willing to accept, in fact, the brand is also willing to accept, but dealers do not accept, you can not deal with it.
The second problem is that if some e-commerce sales, the sales volume is very low. Some people say that e-commerce also sells a lot, and that is limited to those extremely cheap fishing rods. Slightly better fishing rod e-commerce can't sell at all, even if it sells a few thousand a year, that is, half a month's production capacity of some factories. It's hard for factories to have confidence in e-commerce.
Therefore, I think the most important thing for brands to do is to enhance the influence of their own brands, and the awareness of their own products with fishing friends, and seize every opportunity to let anglers know that their products are good. This way, the dealer will not want to sell your rod because it makes less money.
It will not be constrained by dealers, and the sales of e-commerce will also rise, which can feed the factory. Dealers earn less, companies earn more, and fishing friends buy cheaply, which is a benign market.
For example, my Qingjiu Collector's Edition, if you change the livery, the cost is the same, the physical store sells 800 up, I only sell 300, you see how much it sells?
Some people say that you are not well-known, normal, you go to see Baofeilong, you go to see what Minglun's sales are like.
Someone mentions big V, those big V they do have high sales, I observe, their pricing is not low, even higher than the pricing of offline physical stores, I won't say more, I nag more, I think brands should think about their own fishing rods, what are the advantages, through various opportunities, channels to say it, tell the angler.
The information of the fishing rod industry is too lagging behind, such as the automotive industry, even if many of the functions in your car are basically not used, you can talk for an hour when introducing your car to others.
What about the fishing rod?Your fishing rod has been used for n years, and others have introduced it, but it's just, the holding is good, the hardness is good, and the rest can't be said, this problem is not in the angler, but in the brand and the fishing rod information is not told to the angler, just blow the carbon cloth every day, is there no business?
This will be someone will come to raise the bar, saying that it is because the rod has nothing to say except the material, and there is no technology for the production of the rod
So my more than 500 issues are all about air?Why are high-end fishing rods basically concentrated in Weihai, and why can't they produce fishing rods because they don't have money?
Refutation every day, you are tired of rebutting.
In the last sentence, I hope that one day the fishing rod industry will really change from the channel is king to the brand and product is king, which is very beneficial to the brand, the fishing friends, and the industry.
Monday to Friday at eight o'clock in the evening, a certain treasure and a certain sound that are fishing in Qingjiu, there are live broadcasts, everyone is welcome to come to me to discuss.